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Christmas preparations at succulent grower Winco Holland

Christmas is only a few weeks away and both florists and growers are working hard on their Christmas preparations. Because florists are not usually aware of the process that their Christmas flowers and foliage go through, Florismart thought it would be nice to do a behind the scenes Christmas special. For this article, they visited a grower with a not so typical Christmas product: Winco Holland succulents.

Florismart visited the Winco Holland nursery where they spoke with co-director Arjen de Mare. Winco is a grower that believes in the creative process of the florist. With their branded products such as Wincx (cut succulents), Mecx (stemmed succulents) and Slice (succulents on wood) they express this vision in the sector. They have an ever-changing assortment, including some lovely Christmas succulents. Their products are especially popular in the USA.



Succulents aren’t the first plants you think of when ordering your Christmas essentials. But at Winco they made sure their succulents would look good in any Christmas wreath or arrangement by adding glitter or by painting their products.

Because they do not have a typical Christmas plant/flower, their Christmas preparations are not as intense as other growers. But they do make sure to have an assortment ready, suited for the holiday season.

When asked Arjen what his favourite Christmas succulent was, he replied: ‘The Echeveria Taurus, definitely. This Echeveria has a natural dark red colour.’ This red variety is a beauty to look at and will be the star in your Christmas arrangements.

Read more at Florismart

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