Approved as well as new assortment
Selecta One's cut flowers on display at IPM Essen 2018
Introduction of the Kiwi Collection
The main highlight of Selecta Cut Flowers on the IPM is the Barbatus Kiwi collection, which revolutionizes, innovates and fulfills the market with added value in genetics, diversification and processing. Kiwi Mellow, Kiwi Boom and Kiwi Cherry which have no petals, but distinctive green hairs, different flowering methods and characteristics, make the Kiwi’s perfect varieties for all producers. These varieties stand out thanks to their color, shape, texture, stem development and height. KIWI’S bring diversity to producers, while having a balanced and stable assortment, ensuring high premium products for wholesalers and florists.
Dianthus Barbatus – fully round Premierball series
An established part of the IPM presentation is the extensive Premierball series which includes nine fast to produce and early to flower, Dianthus Barbatus varieties to be grown year-round, with voluminous, bright color and fully round shape flowers, excellent for mixed bouquets and modern arrangements. It has an exceptionally long vase life and is extremely versatile, meeting the needs of today‘s consumer.
Carnations, a world full of color
Modern carnation has become a high-tech product, thanks to cutting-edge cultivation techniques, Selecta Cut Flowers is putting a main focus on their carnation assortment with the market-leading red success, Don Pedro along with vintage trendy colors varieties like Creola, Viper, Viper Wine that smoothly contrast with bright color and eye-catching varieties like Hermes orange Goblin, Bizet and Jodie.
Together with further lines the Selecta carnation assortment fulfils all demands of producers and consumers alike. Bacarat Collection, three standard bright bicolor carnations, bred for high tolerance to fusarium and very good field performance. First place award winning Lollipop Pink from the Lollipops Collection, spray carnation with stripe bicolor petals that make it stand out for their uniqueness.
Chrysanthemums, a promising rising program with excellent quality
Magik, a excellent quality bicolor Daisy with large number of blooms and strong stems, holds white and purple petals that create an incredible contrast with it’s green center. It has a unique type of flower, shape and color characteristics that will bring diversity to the assortment. This novelty bicolor chrysanthemum is the perfect choice for consumer bunch.
Euphoria, a bright yellow cushion, has a fast cycle with high number of floral points, adding volume to the bunch with few stems. Customers have highlighted its vigorous growth, uniform opening and good weight.
Gypsophila, Redefined
Pearls series with outstanding performance from the field to the store are long-lasting varieties and the perfect choice for bouquet or for any floral arrangement. All Pearls varieties are specially selected for their superior quality and longevity.
Pearls Petite has small, semi-double flowers concentrated on a dense inflorescence and carried on strong and stable stems. It has terrific display volume. Fresh, new genetics specially designed to use in bouquets.
Pearls Ginga-way has rich inflorescence with large, full, and pure white flowers, creating a snow effect. This variety has great resilience during shipping and does not have the typical gypso strong scent.
Pearls Blossom with large, brilliant white flowers has a terrific vase life and display value. Its superior quality and impressive look make it an excellent choice for bouquets or for any floral arrangements.
Solidago
Estelle is here to fulfill the market’s needs by renewing the Solidago market and to show that customers are looking for unique products. Due to its cream color and perfect color absorption Estelle is excellent for tinting. Its natural tone is what makes an arrangement outstanding in contrast to others in a similar composition.
For more information:
Selecta One
www.selecta-one.com