FlorAccess raises 750,000 euro for European expansion
No stock, freshest products
FlorAccess supplies garden centers, wholesalers, and cash & carries throughout Europe. Through their website, floraccess.com, customers are able to buy direct from more than 80 selected quality growers in the Netherlands. Contrary to the approach of their competitors, FlorAccess doesn't maintain any stock of products. “All stock is located at the breeders, this way we can ensure the freshest quality of products” according to CEO Ewoud Goorts. “Furthermore, by delivering products straight from the growers we keep our operational cost low. This price advantage is directly passed on to our customers, giving them a higher quality product at an extremely competitive price.”
Full online convenience at your fingertips
Ease-of-use and supporting the buyer are central at FlorAccess. The company aims at providing an excellent online experience, facilitating trade 24 hours a day, 7 days a week. Using PC, laptop or mobile devices. Tom Hogewind, CTO of FlorAccess: “Our technology allows customers to find products in milliseconds. Our main goal, however, is to provide a simple and user-friendly way to find and buy the best products.” The website, floraccess.com, leads customers to their desired products with just a few clicks. The whole order process, from product-search to aftercare, is handled in a way that people are accustomed to in modern consumer webshops.
FlorAccess not only simplifies the purchasing process, but also warrants the quality of the products, handles logistics and facilitates payment and invoicing. Products can be ordered by layer, with an extensive selection of mix-layer options for when smaller quantities are needed.
Expansion in the UK, Germany, and France
FlorAccess has a fast expanding customer base, both domestically and abroad, and will announce partnerships with big players in the industry in the coming months. The focus of the Dutch company is to further expand in the UK, Germany, and France. With the recent investment the company will improve its position in these countries by connecting new logistical hubs, further optimizing their website, and expanding the team.
For more information:
FlorAccess
www.floraccess.com