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New platform for the flower and plant sector

Co-operation Floranti officially founded

the co-operation Floranti U.A. was officially founded and registered, making growers and traders co-owners of the platform. They will make decisions together as shareholders ánd users. With this, Floranti takes a big step towards a new platform for the horticultural business.

Director Maurice van Winden explains why they’ve chosen a co-operation: “The horticultural sector has become big because of people working together. We embrace this thought. By founding this co-operation, we can make big steps forward. With the commitment and ideas of growers and traders, we can adjust the platform to their needs even more. The flowers and plants get their well deserved spotlight, with a focus on the findability of the products. This way, we can digitize the sector faster, while stimulating the sales.”

Floranti has three main goals. “We aim for digitally connecting the systems of the growers with the systems of the Webshops and buyers. We also want to shine the spotlight on the products by giving extra attention to new concepts and varieties. Last but not least, we aim for faster innovation with the co-operation between growers and buyers. The owners of Floranti have influence on the platform ánd their own ERP systems. How much faster can we go?”

Floranti wants to do this together with growers and traders in the horticultural sector. Do you want to join the group and work together with other growers and traders?"

For more information:
+31 (0)10 269 7900

Publication date: 2/13/2018



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