With aninvestment of 65 million euros, Aleia Roses is the only company in Spain tofocus on the Red Naomi rose. “Our goal is to produce 'emotion', because that'swhat the red rose represents," the grower says.
Red Naomi! is produced in a 14 hectare greenhouse in Garray, in the province of Soria. Technology plays a major role in the company. "We use Dutch suppliers in the ornamental industry, working closely together with various specialists in the industry, like Dalsem Horticultural Projects, and the research and development department of Wageningen University."
The Aleia name was introduced to the Dutch market last year in November, at the Royal FloraHolland Trade Show in Aalsmeer, followed by an introduction in Spain at a special event.
Every day, between 90,000 and 120,000 roses leave the greenhouse. The company aims for an annual production of 40 million stems. Aleia Roses' mid-term projects are focused on producing new varieties. "The acreage in the Garray greenhouse can still be expanded."
The weather conditions in the regions are favorable for growing the crop. "The use of natural sunlight yields a gain of 2,200 hours compared to Dutch growers of Red Naomi."
The roses are grown hydroponically, to prevent contamination from the water. IPM is used as well, and natural resources are used efficiently: rainwater is caught and reused.
For more information:
Aleia Roses
www.aleiaroses.com