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Roses Forever makes debut at FlowerTrials 2018

Looking for a new rose crop to grow?

"Finally, we can show all our series and novelties", says Rosa Eskelund of Roses Forever. This year, this Danish rose breeder will make their debut at the FlowerTrials, that will take place from June 12-15.

At this four-day event, 60 breeders at 32 locations in Westland (NL), Aalsmeer (NL) and Rheinland Westfalen (DE) areas will show their latest assortment. The roses series of Roses Forever will be on display at the MNP Flowers, in the Aalsmeer area.


Rosa and Harley Eskelund at the IPM Essen 2018

Why FlowerTrails?
Eskelund is very excited to attend the FlowerTrials as she can finally show the entire assortment of her pot-, garden-, cut roses and even the edible series. "On normal exhibitions we have not enough space to show all our novelties, let alone in big numbers of each new code as we like to do. At this event, we will have more space and, not to forget, it attracts growers from all over the world."


Part of the Infinity rose line, more on display at the Trials.

On display will be the ‘Infinity’ and ‘Forever’ pot roses, the ‘Plant’n’relax’ and ‘Sweet Home roses’ garden roses, the ‘Rosa Loves Me’ cut rose line and on top of that the newest rose line; the edible ‘Gourmet Roses’.


Infinity rose production, on this picture the 10.5 pots, which have a production time of 9 weeks.

Why this year?
The FlowerTrials is being held for several years, so what is the reason that you decided to exhibit this year? "We have had some very busy years with licensing and supporting new growers in Asia. Their production is running well now. On top of that, our son is back home after being abroad for several years and joined the company. All in all, it gives us some spare time to dive into new things."


Propagation of Infinity roses in the greenhouse

Looking for a new crop?
Eskelund's goal is to meet as many growers as possible and let them discover a new crop. "By showing all varieties and series, we can easily find out which crop fits the needs of the grower the best. In turn, this might result in growers deciding to grow or add another crop to their production."


MNP flowers' location during the FlowerTrials 2017.

Combining with Greentech
The varieties of Roses Forever will be on display at the MNP Flowers location, (Weteringweg 3a, 2155 MV Leimuiderbrug,) in the Aalsmeer area (NL). "We really wanted to be in this area as it is close to the Greentech exhibition that will be taking place at the same time. Many of our growers from overseas are also visiting this show to discover the latest greenhouse technologies.

Eager to attend the FlowerTrials? Click here to register.

For more information
Roses Forever
Rosa Eskelund
T: +45 51 57 19 90
Email: re@rosa.dk
www.roses-forever.com