Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

Aviram Krell, Plantec Ecuador:

"What a premium red can mean year long"

Despite general low prices for red roses in Europe and the USA (which is normal for the time period between Valentines and Mother Day), the market still seems to be responding to special varieties. "These varieties that have not saturated the market's demand, and are iconic due to their form, quality, and vase life are generating a stable higher price", explains Aviram Krell of Plantec Ecuador, a rose breeder representative and Propagator.

Franco Abarca (Technical Manager), Ross Johnson (General Manager) of RosaPrima with Diego Granja (Sales Representative Plantec), standing in front of their fields of Explorer.

Aviram takes the example of Explorer, a red rose variety of Interplant Roses. "This rose has become a signature Ecuadorian variety because 95% of all plants planted are being exclusively grown in Ecuador. It ensures a limited supply and is therefore directly related with markets all over the world willing to pay a premium for this variety. Even in the United States retailers and wholesalers are willing to forego red varieties with a lower price in order to obtain Explorer. This sentiment is especially strong with event organizers, wholesalers, and other entities playing at the premium market level."

Diego Granja with Juan Francisco Canelos (Technical Manager) of
Jaap Flowers, who also grows Explorer.

Flowers prices are very dependent upon demand and supply. For this reason, Plantec was quite worried that the additional Explorer plants, that were planted in 2017, would result in an oversupply and price drop in turn. However, this does not seems to be the case. "We are seeing that this only served to position the variety in a more secure position as a premium rose world-wide", says Krell. 

Santiago Andrade (General Manager) of Flores Verdes, who is growing Explorer as well.

And even during this time of the year, when there is an abundant availability of red roses due to the Valentine's pinch, Explorer growers still seem to be pleased with the demand. "While there are many red roses currently available, special reds, like Explorer, that have the full package in terms of form, elegance, and vase duration are still hard to come by."

Increasing acreage?
The increase in number of Explorer plants that were planted in 2017 did not result in a drop in price, so will Plantec decide to increase the acreage of Explorer in Ecuador and maybe abroad? "We are seeing a lot of demand to increase the number of Explorer that are planted in Ecuador, so we might increase the number in the future, but we are maintaining our idea to keep it an Ecuadorian variety", says Krell. "Most of the red varieties are grown either in Colombia, Ethiopia, or Kenya, so even if we continue growing Explorer in Ecuador, it will never reach the saturation point that red varieties grown all over the world are seeing. We made sure to keep Explorer as an Ecuadorian variety after seeing what overproduction can do to a variety's price in FloralDaily's article on low prices in Europe. This made us want to try a new and different path with this Variety."  

For more information
Plantec Ecuador
Aviram Krell

Publication date: 4/12/2018
Author: Elita Vellekoop



Other news in this sector:

4/23/2018 US: Most popular flowers in every state
4/23/2018 Spain: Over 7 million roses expected to be sold this Sant Jordi
4/23/2018 Kenya's fresh produce export earnings up 11%
4/20/2018 UK: Championing horticulture at the APPGHG inquiry
4/18/2018 Ethiopia: Government looking to cash in on horticulture potential
4/18/2018 CAST: Spring storms in Northeast and Midwest talk of town
4/18/2018 UK: Garden centres pray for better weather as sales slide
4/17/2018 India: Local flower growers see price increases
4/17/2018 "It's good to be a grower again"
4/17/2018 US: Sun Valley releases 2018 Sunflower Trend Report
4/16/2018 Vietnam: City district eyes urban farming
4/16/2018 India: Ramesh Flowers to export potted plants
4/12/2018 US (ME): Nursery commodity crop insurance deadline nears
4/11/2018 China and Turkey to extend cooperation with Ethiopia
4/10/2018 Europe: Market overflooded with red roses
4/10/2018 30 years of SARE's investment in the future of American agriculture
4/10/2018 Kenyan agri-entrepreneurs to visit Netherlands
4/10/2018 A pre-competitive vision for the UK’s plant and crop sector
4/10/2018 US (OH): Nurseries open as spring begins
4/9/2018 Kenya: Union leader threatens with general flower farm strike


Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.

  Display email address

  new code