- Flower Bulb and Perennial Sales Position - Portland (Oregon) USA
- Plant Production Scientist - Brooklyn (NY) USA
- Greenhouse Assistant Grower - Abbotsford (B.C.) Canada
- Technical Sales Representative - South Western Ontario, Canada
- Farm Manager - West Africa
- Managing Agronomist - Surinam
- Vegetal Material Programme Leader - Cisterna di Latina (Latium), Italy
- Head of Sales North America - Sacramento (CA) USA
- Inkoop Specialist Holland Product - Netherlands
- Vegetable Grower - Australia
- Australia: Opportunity to comment on national tree standard revision (1)
- Schroll is developing the hydrangea production in Portugal (3)
- US: AFE educational grant applications due June 1 (2)
- "Plenty of opportunities to expand markets outside Russia's major cities" (1)
- Coloured by Gerbera presents new assortment (1)
- "Customers are looking for different shades of red roses" (1)
- US: Is the era of thermal transfer printers over? (2)
- India: Government gives 50% subsidy on a poly house (46)
- Southern hemisphere's largest solar water heating facility at LVG Plants (1)
- Photoreport: Horticontact (1)
Top 5 -yesterday
Top 5 -last month
Top 5 -last week
Aviram Krell, Plantec Ecuador:
"What a premium red can mean year long"
Franco Abarca (Technical Manager), Ross Johnson (General Manager) of RosaPrima with Diego Granja (Sales Representative Plantec), standing in front of their fields of Explorer.
Aviram takes the example of Explorer, a red rose variety of Interplant Roses. "This rose has become a signature Ecuadorian variety because 95% of all plants planted are being exclusively grown in Ecuador. It ensures a limited supply and is therefore directly related with markets all over the world willing to pay a premium for this variety. Even in the United States retailers and wholesalers are willing to forego red varieties with a lower price in order to obtain Explorer. This sentiment is especially strong with event organizers, wholesalers, and other entities playing at the premium market level."
Diego Granja with Juan Francisco Canelos (Technical Manager) of
Jaap Flowers, who also grows Explorer.
Flowers prices are very dependent upon demand and supply. For this reason, Plantec was quite worried that the additional Explorer plants, that were planted in 2017, would result in an oversupply and price drop in turn. However, this does not seems to be the case. "We are seeing that this only served to position the variety in a more secure position as a premium rose world-wide", says Krell.
Santiago Andrade (General Manager) of Flores Verdes, who is growing Explorer as well.
And even during this time of the year, when there is an abundant availability of red roses due to the Valentine's pinch, Explorer growers still seem to be pleased with the demand. "While there are many red roses currently available, special reds, like Explorer, that have the full package in terms of form, elegance, and vase duration are still hard to come by."
The increase in number of Explorer plants that were planted in 2017 did not result in a drop in price, so will Plantec decide to increase the acreage of Explorer in Ecuador and maybe abroad? "We are seeing a lot of demand to increase the number of Explorer that are planted in Ecuador, so we might increase the number in the future, but we are maintaining our idea to keep it an Ecuadorian variety", says Krell. "Most of the red varieties are grown either in Colombia, Ethiopia, or Kenya, so even if we continue growing Explorer in Ecuador, it will never reach the saturation point that red varieties grown all over the world are seeing. We made sure to keep Explorer as an Ecuadorian variety after seeing what overproduction can do to a variety's price in FloralDaily's article on low prices in Europe. This made us want to try a new and different path with this Variety."
For more information
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 09/19/2018 Ambassadors say reforms in Ethiopia will attract investors
- 09/19/2018 HTA advises on implications of the recently published Agriculture Bill 2018
- 09/19/2018 US: California agriculture leads nation in funding for specialty crops
- 09/18/2018 China: Flower markets that can lift the spirit
- 09/18/2018 Success of Agriculture Bill will be in the details, warns British Growers
- 09/18/2018 Russia: Fewer roses from Kenya and small flowers in bouquets
- 09/17/2018 'Spectacular super bloom' transforms South African desert
- 09/17/2018 US (MS): Horticulture industry remains strong in state
- 09/14/2018 US: Hibiscus blossoms on menus
- 09/14/2018 Australian praise for Dutch flower industry
- 09/13/2018 Russia's self-sufficiency drive expands ornamental farms
- 09/13/2018 India: Flower prices soar at Koyambedu on eve of Ganesh Chaturthi
- 09/13/2018 "Vietnam’s surging agro-economy marked by challenging opportunities"
- 09/13/2018 Horticulture in Ivory Coast
- 09/13/2018 US: Nursery industry braces for Hurricane Florence
- 09/12/2018 Devaluating ruble talk of town at FlowersExpo
- 09/12/2018 Nuffield Zimbabwe seeking applicants for 2019 scholarships
- 09/11/2018 Pakistan: Budding garden industry provides employment opportunities
- 09/11/2018 Turkey: Clustering production of plants and flowers
- 09/11/2018 Indonesia: Sukabumi to export Lucky Bamboo again to India, Malaysia