ABS Breeding in Selecta One

The family company Selecta One is a major force in breeding, producing and marketing vegetative propagated ornamental plants. The breeding activities include bedding and balcony plants, poinsettias, perennials and cut flowers. With eleven production sites and distribution companies in Europe, Africa, Asia and America, the corporate group serves all relevant markets worldwide.

ABS interviewed Andrea Dohm, Director of Breeding & Research Worldwide and member of the senior management team on the use of ABS Breeding.

Selecta one has been using ABS Breeding since 2012. Before the use of ABS Breeding, a custom built breeding software was used, which was not flexible enough. In the old software far less data was kept in the system. A lot of data was kept and processed in Excel.

The choice for ABS Breeding was mainly made for its flexibility. For the daily use the software offers a good management for breeding, commercial and stock data. Furthermore it was definitely designed for vegetative propagated species. All data is stored in one database, so names are correctly registered and always in the same way. The fact that ABS Breeding is cloud based was a concern in 2012. Today this is no longer a concern, because it has proved to be secure and reliable after so many years.

Today ABS Breeding is one of the central software solutions in Selecta one and it is daily used. Now almost 40 users are working in ABS Breeding in breeding, Plant Breeding Rights, Basic Stock Management and Product Management. The internal communication is easier and safer. Typing errors are easily corrected and do not cause a lot of correction time. Also the data is real time and working with outdated versions of for instance Excel overviews is reduced. Changes are implemented for everyone at the same time. Thus a better data integrity is there.

Since the go live of ABS Breeding a lot of functionality has been added to the program. ABS Breeding therefore supports the growth of Selecta one. Challenges are having documentation on ABS Breeding to support Selecta's business processes, training of users on the go and support from the ABS team to fulfill all the wishes and requirements of Selecta one.

For the future, Selecta one wants ABS Breeding to be the central database and linked to other systems in use. The number of users will keep on growing and definitely more statistics and molecular marker technology should become part of ABS Breeding.

For more information:

Agro Business Solutions
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