Foundation Chryson has 4 new faces

The board of Foundation Chryson has 4 new faces. Jan van Ruyven succeeds the recently passed away chairman Jan Borst. The board has expanded with 2 growers, Martien Borst and Richard van Schie. Henk Jacobs succeeds Cees Dekker. The board consists of 4 representatives on behalf of the growers, 4 representatives on behalf of the breeders and chrysanthemum ambassador Thijs van Giessen. Brigitte Hagen from Concept Factory remains the leader of the collective promotion of chrysanthemums.

Foundation Chryson is a partnership between the Dutch chrysanthemum growers and breeders Armada, Deliflor, Dekker Chrysanten, Dümmen Orange, Floritec and Royal van Zanten. They've worked together since 1999 on maintaining or improving the position of the chrysanthemum. With the promotional campaign ‘Just Chrysanthemum’ (Just Chrys) they show through the whole supply chain that the chrysanthemum is a flower for surprising and contemporary flower work. The variation of colours and shapes, creative possibilities in combination with an affordable price are ingredients that can also attract the young generation of flower buyers.

For more information:
Dekker Chrysanten
Julianaweg 6a
1711 RP Hensbroek

Netherlands

T: +31 (0) 226 45 60 60
F: +31 (0) 226 45 60 75
E: info@dekkerchrysanten.nl
www.dekkerchrysanten.com