US: J. Berry Nursery launches new hibiscus, crapemyrtle varieties

Hollywood Hibiscus plants and Lavender Lace Black Diamond Crapemyrtle will take center stage at the J. Berry Nursery 2016 Cultivate booth. These new varieties tick all of the boxes for the growing segment of garden center customers leaning toward garden decoration and outdoor living design as opposed to strictly utilitarian foundation and container plantings.

These plant introductions are on display at booth 1963 at the Cultivate. "Find out how these plant introductions increase revenue for existing retail programs by encouraging mid-season sales and drawing in new customers."

Hibiscus goes Hollywood
Plants in the Hollywood Hibiscus line answer to the “New Now” philosophy of homeowners looking for a sophisticated, camera-ready pop of color. “I saw an opportunity in the marketplace to combine the exotic flowers of the hobbyist style hibiscus with the attractive habit, disease resistance, and bud count of the commodity hibiscus on the market,” says Jim Berry, co-owner of J. Berry Nursery and co-developer of the Hollywood Hibiscus line. “After years of breeding, we have achieved an extremely vibrant collection. The Hollywood Hibiscus plants showcase the best traits of both lines: fancy, long-lasting, exotic flowers, outstanding bud and bloom count, superior shrub qualities, and excellent disease resistance.”

Popular Hollywood Hibiscus varieties this summer include Hot Head—the deepest red hibiscus on the market, and Social Butterfly—a bloomer with flowers in tropical shades of canary yellow, fuchsia, orange, and red. These are not to be upstaged by Leading Lady, covered in a profusion of delicate lemon yellow flowers.

Black Diamond
Jonathan Berry, Vice President of J. Berry Nursery, says “Lavender Lace, the newest introduction, is an outstanding addition to the Black Diamond Crapemyrtle Collection. Its extensive bloom period and intensely dark foliage are unique among commercially-available varieties. Gardeners love the intermediate growth habit and resistance to powdery mildew wrapped up in such an eye-catching package.” The Black Diamond Collection boasts the most extensive color palette of blooms of dark-leaf Crapemyrtles on the market. Black Diamond plants retain their dark foliage throughout the entire growing season, rather than reverting to green during the heat of the summer.

For more information:
J Berry Nursery
Tamara Felux
800.933.3352
tamara@jberrynursery.com
www.jberrynursery.com