Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

Innovative Fresh to monitor Scandinavian flower market

"Do your flowers have at least 7 days vase life?"

Often the most simple questions in flowers and fresh produce are hardest to answer. Do you offer the best tasting grape variety? Is it time to change seasons? Are your avocados really “ready-to-eat”? Do your flowers have at least 7 days vase life? Are you better than your competition? Quality and assortments of fresh produce and flowers fluctuate every week. The company’s programs provide weekly transparency and control for her partners. Through the eyes of the consumer.

In order to also provide its services in Scandinavia, Innovative Fresh is opening a laboratory in Helsingborg from which it will monitor the retail market in Sweden, Denmark and Norway.

Magnus Nilsson will lead the Scandinavian company. Magnus has extensive retail and fresh produce experience in the Scandinavian market, working for COOP, Saba, Sydgrönt and Everfresh. “Magnus provides unique knowledge about the Scandinavian produce and retail world. We are confident that we will be offering Scandinavian retailers and their suppliers unique programs that will help expand their market leadership” says Maud Jentjens, Managing Director of Innovative Fresh.

For nearly 10 years Innovative Fresh has been helping retailers and suppliers develop and expand their market leadership in fresh produce and flowers. The company today runs weekly market monitoring programs in Holland, Germany, Belgium and the UK. 

For more information:
Innovative Fresh
Magnus Nilsson
T: +46-42-147-070

Maud Jentjens
T: +31-6-2397-2207

Publication date: 12/23/2016



Other news in this sector:

3/16/2018 Production of new variety Rey increasing
3/16/2018 Interplant highlights 'Golden Stars'
3/16/2018 Avoid getting pinched on St Patrick's Day with green rose Limonada
3/8/2018 Russian greenhouse complex Podosinski delivers a million roses for International Women’s Day
3/6/2018 Export stop Australia as of March 1 2018
2/28/2018 A succulent on a stem
2/21/2018 UK: Demand for Hannah Hauxwell rose soars
2/13/2018 Preserved roses bring Valentine's Day sales jolt to Ecuador
2/8/2018 Anthos organises American Tulip Day in San Francisco
1/23/2018 Tulip Day celebrated internationally
1/12/2018 Aleia Roses presents its premium rose to the German market
1/11/2018 Aviv Harmonie globally launches Open days
1/11/2018 The rise of preserved flowers
1/3/2018 US (CA): Cal Poly float wins Past Presidents Trophy at Rose Parade
12/20/2017 NL: "Offers should be able to roll on to your customer"
12/6/2017 "Color changing creates new purpose of wax flower"
12/5/2017 What are preserved flowers called in Spain, Germany, France and Italy?
11/28/2017 US (FL): David Austin garden roses in “Wetter is Better” assortments
11/27/2017 Berg RoseS adds Avalanche Adore+ to assortment
11/16/2017 Dümmen Orange & OZ Export collaborate on 'sea of roses'


Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.

  Display email address

  new code