Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

US (CA): 200,000 flower stems for CCFC in 2016

"As we roll into the new year, itís important to look back and take stock of what was accomplished in 2016," CCFC CEO Kasey Cronquist writes. "One of the efforts we put forth every year thatís easily overlooked is what our farms provide to the CCFC in order to support industry events, community projects and promotion opportunities. In the office, we call these our 'procurement projects.' These are the projects that require us to reach out, organize, request and collect flowers from our farms to send to an event, project or promotional opportunity. No small task.

"Some of our contributions reflect years of tradition, like the Society of American Florists Sylvia Cup Competition or the Cal Poly Universities Rose Float. Other efforts help to encourage college students to consider floriculture as a career. In 2016, we were proud to have the opportunity to work with the Certified American Grown program and the Congressional Club to provide flowers for the last First Ladyís Luncheon for Michelle Obama."

"The contribution of these flowers really helped raise the profile of our farms and California Grown Flowers and to encourage future support for our farmers and their flowers. It also helps offset our annual promotion budget; using flowers to help us accomplish projects and provide support for events that we could not otherwise afford. Itís a win-win when all of the pieces can come together for these different opportunities throughout the year."

"This year, we had 29 farms provide over 200,000 stems of flowers for 46 different projects. The wholesale value of these flowers was almost $70,000."

Read more at Field Position

Publication date: 1/2/2017



Other news in this sector:

3/20/2018 Labor costs a concern for growers in New Zealand
3/20/2018 India: Kalimpong could become floriculture hub
3/20/2018 Cold front slows Dutch flower export - but not towards Eastern Europe
3/19/2018 US: University says customers willing to pay more for Florida produce
3/15/2018 US: Florida consumers willing to pay more for flowers
3/15/2018 Cold weekend talk of town at Royal FloraHolland Seasonal Trade Fair
3/14/2018 South Korea: Flower market booms in March
3/14/2018 US: Bill to provide Hawaii with floriculture research funding
3/13/2018 India: Floriculture making strides in Nagaland
3/12/2018 UK: Popular UK Mother's Day flowers and plants
3/12/2018 Floriculture business Nepal booms alongside rapid urbanisation
3/9/2018 US: Florists saw rush of orders on Valentineís Day
3/9/2018 Certification responds to increasing demand for sustainability
3/9/2018 Motherís Day means Money Day for UK florists
3/9/2018 "Vietnam, EU likely to sign FTA soon"
3/8/2018 Germany: Is Amazon forcing plant retailers into a price war?
3/8/2018 Women's Day: "Russian market is growing up"
3/8/2018 Slavic men suffer from Women's Day stress
3/8/2018 "Vietnam, EU likely to sign FTA soon"
3/8/2018 Meeting the peak season demand of international floral markets


Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.

  Display email address

  new code