Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Almaz Ganiev about exporting Kenyan roses to Russia:

'Kenyan roses not replacing those from South America'

Roses with long stems, large head sizes and a good quality. In Russia, this is how they used to describe a rose. However, their perception and requirements regarding roses changed when Kenyan roses with intermediate head sizes entered the market. Partly due to the crisis, the demand for these types of roses increased; and according to flowers exporter Almaz Ganiev of Milele Flowers, it has been a sharp increase. They mainly supply Russia and the former Soviet countries with Kenyan flowers and since January 2016, their volumes have increased sixfold.


Stella Kabiro and Almaz Ganiev at the IFTEX in Nairobi, Kenya. 

Intermediate head sizes
Russians used to go for South American roses, the ones with long stems, large head sizes and good quality. However, according to Ganiev, the demand for Kenyan roses and roses with intermediate head sizes in particular increased sharply. "Kenya also produces large head roses, but often cannot meet the quality of these South American roses. Quality is a major requirement for the Russian buyers, but due to the crisis, prices became an important requirement too. And the intermediate head sized roses combine both; they have good quality and can be supplied for lower prices. And the same goes for the Kenyan spray roses. These types of roses are also well demanded," says Ganiev.

Different position
As these Kenyan roses are cheaper and have high quality, will they overtake the position of the South American roses? According to Ganiev, they will not. "The Kenyan roses are used for different purposes. They are, for example, often used by florists to make the 'cheaper' compositions and by flower shop owners to attract buyers. They are promoting the Kenyan flowers on a sign outside their shop. These rose prices are lower than the rose prices that people are used to. It makes them curious. In the shop, next to the Kenyan roses, a wide range of flowers is being offered, including roses from South America.

Trend to continue in 2017
For 2017, Ganiev expects the positive trend of 2016 to continue. "We expect to increase our volumes to Russia and to explore new markets in Russia. Besides that,  we would like to discover new markets in the former Soviet countries like Kazakhstan, Belarus, Moldova and Kyrgyzstan", says Ganiev.

But first of all, they have to prepare for the first important days of the year, namely Valentine's Day on February 14, followed by Women's Day on March 8th. "The preparations are in full swing and the orders are coming in."

For more information
Milele Flowers
Almaz Ganiev
Email: sales@mileleflowers.ru
www.mileleflowers.ru

Publication date: 1/3/2017
Author: Elita Vellekoop
Copyright: www.floraldaily.com

 


 

Other news in this sector:

2/28/2017 Vietnam: Flower trading centre to be set up in HCM City
2/28/2017 "EPA trade deal with Europe is a form of colonialism"
2/27/2017 US (MI): Holland officials say it’s too early to worry about the tulips
2/27/2017 WTO’s Trade Facilitation Agreement enters into force
2/24/2017 Combining three colors year round with Cosmo
2/24/2017 US (CA): Carpinteria Valley flower industry shifting toward marijuana
2/24/2017 US (CA): Growers wrestle with wet, cloudy conditions
2/24/2017 Romania: Flower demand up for Valentine’s Day, Dragobete
2/23/2017 Export of 'useless' flowers halts in Gaza
2/23/2017 "'No deal' Brexit would mean £6bn in extra costs for UK exporters"
2/23/2017 German minister calls for ag investments in Africa
2/22/2017 Less Dutch flowers to UK due to Brexit
2/22/2017 US (OH): Warm weather keeps garden stores unusually busy
2/22/2017 Ecuador opposition candidate vows to restore economy
2/17/2017 Record Valentine's turnover for Royal FloraHolland
2/17/2017 Mexican enthusiasm for Orchids and Anthurium
2/17/2017 Kenya: Slow demand and EPA uncertainty plague flower sector
2/17/2017 Germany: "Valentine's Day becomes more colorful"
2/16/2017 India: Flower traders still grappling with drop in demand
2/16/2017 Kenya: High flower prices sting lovebirds

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code