by Jonathan Moseley, British Flowers
Florists are the natural link to connect the flower buying public with beautiful British flowers. They have the knowledge, experience, creativity and most importantly the passion to convey the message that British is best!
The consumer demand for seasonally grown British flowers has never been greater. Any sensible florist will realise the importance of offering their customers the chance to shop locally and buy the best of British through from their shop, studio or website. British flowers week is the perfect opportunity to publicise the fact that our Florismart florists are a one-stop British flower shop!
Any florists out there who are not stocking British seasonal flowers are missing a trick! The media interest in locally grown seasonal flowers has never been higher. As florists, we need to link into this high profile campaign and capitalise on the message that we are the local suppliers who have the knowledge on how to care for the flowers and be creative with them. Do let your public know that you stock the finest British flowers and I feel confident that they will reward you with their custom.
The British Flower Bus has already undoubtedly proved that the British public is deep in love with British Flowers. They always ask where do I get them? It needs to be from YOU! Make sure you are a stockist of British blooms and get your business out there on the Florismart website as we are meeting thousands of people at the shows who are all desperate to obtain these sensational seasonal blooms.
Florismart is helping me enormously to wave the British flag! I know that the consumer wants to buy British flowers, and I want them to be able to buy them from you! Please stock some British Flowers each week and promote the fact that you are working with UK flowers. I have seen first-hand how the public embraces the idea that our gorgeous flowers have been lovingly raised and nurtured here, on UK soil.
British Flowers Week raises the profile of seasonal British Flowers – do ensure you link in with this and raise your individual profiles by supporting the campaign and get the message out there through the local media that you are a Florismart florist who stocks amazing British flowers throughout the year!
There is no excuse for any florist not to stock British flowers for twelve months of the year, not just for British Flowers Week! Florismart has facilitated the ease of buying British for our UK florists. They are freshly cut from field to florist and delivered with speed and efficiency through the amazing Florismart portal.