2023 Floriculture Farmer of the Year, Yogeeta Mala Singh, has never regretted venturing into the floricultural business as she now runs her own floriculture business known as Mala’s Nursery straight from her home in Wairuku, Rakiraki.
The 47-year-old started her flower garden 18 years ago. She says she transformed her garden into a business when she realized that she could earn a living through selling flowers.
Singh says she used social media to advertise her business, and it was a successful marketing tool as she now earns about $1,000/week. She has also maximized a quarter acre of land to grow flowers and raise around 300 chickens and ducks and has also started another successful business of making sweets, chutneys, pickles, and customized food orders.
Singh says after working in the nursery, she feeds the ducks and chicken and wants to make the most of her time, so she also started making sweets, tamarine chutney, and pickles.
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