The Dutch flower and plant wholesale market starts the year with a 4% decline in exports, reports the VGB (the Association of Wholesale Trade in Horticultural Products) based on Floridata's export statistics. In January, the export value was 505 million euros. " For the export, this is a step backward; compared to last year, both prices and volumes fall behind. Consumers are cautious," states Matthijs Mesken, director of the VGB.
Cautious consumers
As a result of consumers' caution, sales have not kept up with last year's.
Specifically, deliveries to retailers in certain countries are lagging behind. The Dutch supply remains relatively stable compared to last year's. As such, it reduces the pressure on the Netherlands as a main port. Valentine's Day sales appear to be in line with last year; traders are cautiously optimistic. Purchase volumes were slightly higher, and prices were somewhat lower compared to last year. Roses and tulips are the top sellers in the build-up to Valentine's Day.
Ups and Downs
The cold weather in January did not favor trade. Export values to Germany and France saw a decline of 7% and 11%, respectively. Mesken on January's figures: "Fortunately, there are also markets that experience small growth, such as the United Kingdom, Poland, and Italy." Trade to certain Central and Eastern European countries is experiencing significant growth.
Further sustainability
The floriculture sector is under significant pressure to become more sustainable. "We are making progress. However, this also comes with costs. The government must provide a perspective that enables investments for further sustainability," Mesken believes. Last year's export of flowers and plants was 6.8 billion, representing a value decrease of 4% and a volume decrease of 8%.
Source: VGB