On Tuesday, February 13, 2024, Dagab of Sweden confirmed acceptance of KFC's Flowers and Ornamental Sustainability Standard (FOSS) as a recognized standard for flowers sourced from Kenya. Dagab confirmed its endorsement of the FOSS Standard, marking a significant stride towards sustainability in the floriculture and retail industry.
With an increasing demand for sustainable options shaping consumer choices. "By ensuring that our cut-flower producer members meet the stringent criteria of the FOSS, we are committed to upholding the highest standards in Social, Environmental, and Good Agricultural Practices," said the KFC team.
Dagab, part of Axfood Group, is the leading wholesaler and logistics partner in the service trade in Sweden, responsible for the entire group's flow of goods, from assortment and purchasing to storage and transport – with the vision to deliver Sweden's most sustainable and affordable products daily. Dagab is also responsible for choosing products, including flowers, that are good for people and the environment.
For more information:
Kenya Flower Council
info@kenyaflowercouncil.org
kenyaflowercouncil.org