After a long and mutually productive partnership, Westhoff and Dummen Orange have decided to discontinue their licensing agreement for the production of unrooted cuttings of Westhoff breeding products at the end of this season.
"We value the long history of the relationship between our two companies, but the market has changed. Our mutual business models have shifted since the inception of our partnership; competitive pressures in the marketplace and the rapidly changing global space for breeding companies have led to the mutual realization that both companies need to make changes to better suit the needs of our customers today," said Christian Westhoff in a statement.
The North American market will continue to be supplied by Westhoff's remaining licensees: Cohen Nurseries, Plant Source International, Quality Cuttings Team, and Vivero International.
For more information:
Westhoff
info@westflowers.de
www.westflowers.de