Transcontinental export of fresh flowers is daunting especially so that water is prohibited in air cargo. But, with a bit of innovation, Malaysia's Ministry of Agriculture and Food Security (MAFS) has devised a means to advance its performance in the world's flourishing $50 billion (Dhs183,646,250,000.00) floriculture industry.
"We already received orders from France. The best route to Western Europe is still the UAE, which is the hub. We already have a demand in Abu Dhabi. Whatever happens here in Dubai, the trendsetter for luxury and luxury travel experience, other countries would follow. So, even now, we are targeting other GCC countries like Qatar and Saudi Arabia," MAFS-Floriculture Unit head Nizam Malik told Gulf Today.
Malik was specifically referring to the global export of the Malaysian version of the Mokara, a wild orchid related to the Vanda genus. The global launch via the UAE took place on Wednesday evening in the presence of the Malaysian Consul General in Dubai and the Northern Emirates Mohammed Fadly Amri Aliaman, Orchidmas International LLC chief executive officer Shiz Kassim, and Gulfood delegates.
In his welcome remarks and speaking on behalf of MAFS Secretary-General Datuk Lokman Hakim Bin Ali, the Business Development and Investment Division Undersecretary Khalid Bin Ibrahim said the launch is a celebration of "a significant milestone in Malaysia's floriculture industry."
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