By providing flower boxes and sleeves, Argos offers a range of packaging and protective materials to Linflowers. "From the very first moment, there has been a close collaboration between us," explains Sander de Hoog, account manager at Argos.
A new brand identity calls for new packaging
The partnership between Argos and Linflowers started about three years ago and reached a provisional peak with the introduction of the new brand identity at the Trade Fair in Aalsmeer. "The fresh new style (designed by Studio Blauw from Honselersdijk) exudes quality and strength with its dark blue and bright white colors and the golden family emblem. We have implemented this new brand identity in high-quality flower boxes and qualitative chrysanthemum sleeves. With the premium flower sleeve, we ensure the right protection during storage and transport so that the chrysanthemums receive the presentation they deserve."
Promotional box
In addition to the renewed flower box, Linflowers has opted for an extra tool to promote its brand identity: a special promotional box. This promotional box "is art," says Leendert van Tuijl (location manager at Linflowers). In the coming time, the box will find its way to various of Linflowers' relations.
For more information:
Argos
Sander de Hoog
Nieuweweg 10, 2675 BC
Honselersdijk, the Netherlands
Email: sierteelt@argos.nu
www.argos.nu