For quite some time now, PanAmerican Seed has been actively updating its branding and corporate identity. In December last year, they launched their new website and now they have updated their Brand Story and Personality too. "From Europe, we saw a demand for it, so after many brainstorming sessions, we achieved this nice result", says Eva Wijker-ven der Cruijsen, Marketing Manager Europe.
Brand story
"A single seed can spark a world of growth. At PanAmerican Seed, we've been expanding our expertise for more than 75 years. As an internationally renowned breeder and producer, we are at the forefront of providing innovative solutions through a wide range of seed-raised products. Every day we strive to inspire and serve our customers in the best possible way. Within our state-of-the-art facilities, we develop new varieties under diverse climate conditions, designing them to thrive globally. Our unwavering dedication to environmental stewardship drives our ongoing pursuit of sustainable, future-proof varieties and operational excellence. Reliability and trustworthiness are paramount to both our continued success and that of our global partners. It demands the highest quality of products, which have been carefully handled and shipped to you. Every day counts. Our team is committed to ensuring your orders are delivered fast, efficiently, and on time. If you want the best, PanAmerican Seed is your go-to partner."
Personality
"We want to inspire our customers. What's not possible today will be possible tomorrow. Innovation is at the core of what we do. Our employees push the boundaries every day. Our goal? Help our customers to perform better by developing more successful varieties and introducing new, bold colors. All our products are designed to meet both current and future market demands."
For more information:
PanAmerican Seed
www.panamseed.com