Soil Activator approved across Central America
Central America has a dynamic agricultural sector, with over 400 million hectares of land in annual and perennial crops. Michael K. Warren, Earth Alive’s Vice President Global Operations, Agriculture Solutions, stated, “This region’s agriculture is defined by crops with a strong Soil Activator track record, such as coffee, cacao, banana, rice, maize, melons, and greenhouse crops. Given that large farming businesses operate across multiple countries in Central America, regional registration is a key aspect of our sales strategy in the area.”
Earth Alive acquired its first Central American registrations in 2016, in Guatemala, Honduras, and Nicaragua. Commercialization of Soil Activator in those countries has been proceeding well, and the product is already used in over 20 different crops including banana, rice, tomato, pumpkin, and tobacco. The region has a number of participants in the Mocha initiative which specifically looks at increasing the bottom line and sustainability of coffee and cacao farmers.
Miguel Monroy, Earth Alive’s Director of Business Affairs, commented, “Government registration of Soil Activator is one of the most important first steps in the commercialization process. We have demonstrated our strength in meeting the strict and demanding requirements of different regulatory regimes. This has been crucial for our success in El Salvador and across Latin America.”
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