Flower Circus together with flower magician Michael van Namen traveled to Novosibirsk to inspire and inform the local florists, earlier this month. During the preparations, the buyers of the wholesale company had the opportunity to talk about the flowers and plants that were brought along by the participating growers and breeders. They were very impressed with the quality and variety of the assortment, according to John Elsgeest.
"The weather was actually very pleasant during the preparation day, but that changed completely on the morning of the show. We were even treated to a minor snowstorm in mid-May," says John. "Despite this bad weather, more than 200 florists had found their way to the wholesale company and a number of them had been waiting for more than two hours before the start of the show to secure the best seats."
During the show, Michael van Namen informed and inspired the florists with arrangements in all shapes and colors. For example, different types of bridal bouquets were made, but also table-decorations and even a flower ornament. During the making of the various flower arrangements, the visitors were informed and updated about the flowers and companies by John Elstgeest.
After the show, all flowers and produced flower arrangements were photographed abundantly by florists in order to use the newly acquired knowledge in their own shops.
Participating companies of this show in Novosibirsk were: Arend Roses, Beyond Chrysanthemum, Special Orchids, Chrysal, Van der Lugt Lisianthus, Deliflor Chrysanthemums, Sion, Florein Gerbera, Chrywijk and Dutch Green Centre.
For more information:
Flower Circus
John Elsgeest
T: +31 651 26 36 56
E: info@flowercircus.nl
www.flowercircus.nl