Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

NL: 10th Breeders & Young Plant Producers Conference

The 10th edition of the FleuroSelect Breeders and Young Plant Producers Conference took place on 28-29 November at the A4 Schiphol hotel near Amsterdam, the Netherlands. This year’s event main theme was the Future in Ornamental Breeding.

On day one, Desch Plantpak and Floramedia opened the Conference with an overview of upcoming trends in sustainability in packaging, labels, pots etc. Henk van Wielink then introduced the new initiative Seed Experience in Enkhuizen. Company presentations are always a well appreciated part of the programme and this year, the Israeli breeder Danziger presented its current structure and activities. The final speaker of the day was Dr Jolanda Maas, behavioural scientist and Assistant Professor at the department of Clinical Psychology - VU University Amsterdam. She is specialized in research about the relationship between green space and health and advised how our industry can use this to our advantage.

Day two of the programme kicked off with Anke van den Hurk of Plantum giving us an update on the Nagoya Protocol, followed by an interactive panel discussion between captains of industry. Four speakers represented the breeders, distributors, retail and growers: Thomas Bousart (Dümmen Orange), Jacob Schneider (Schneider Young Plants), Rob Olsthoorn (OK-Plant) and Luc de Bruyne (Belgian retail expert) exchanged their views and expectations for the industry in 2025.

This year's keynote speaker was Dr James Bellini, a futurologist and author with a considerable reputation as a thought-provoking speaker around the world. Originating from the UK, James has spent more than twenty-five years as a respected TV broadcaster, future analyst and writer with a strong focus on social, economic and technological trends over the next ten to twenty years. He describes himself as ‘an historian of the future’, using the perspectives of history to analyse current realities and explore the shape of things to come.

As last year's company visit was very well received, the programme again foresaw a networking excursion. Waterdrinker is one of the largest global exporters of flowers, house and garden plants in the Netherlands. Its Cash & Carry is a showroom for the entire ornamental plant sector. The company's key customer groups are florists, garden centres, wholesalers and chain stores. Currently, the company is building a brand new Green Trade Center, an inspiring meeting place for the entire industry. The visit included presentations on Waterdrinker's view on how to improve their relationship with breeders and growers.

For more information

Publication date: 12/4/2017



Other news in this sector:

12/18/2017 International interest for HortiContact Tour 2018
12/18/2017 Seventh Dutch Lily Days builds on international success
12/15/2017 US (NY): New location for Empire State Producers Expo
12/14/2017 UK: Shelf life evaluation of new poinsettia varieties
12/14/2017 US (FL): UF/IFAS Plant Camp applications available from Dec. 12 to Feb. 18
12/14/2017 Vendela flower from Kunming to gain global reach at Flower Expo China
12/13/2017 Russia: Annual conference of planting stock producers
12/13/2017 IPM Dubai concludes on a greener note
12/13/2017 Myplant & Garden 2018: New entries, Décor Distric and the world markets
12/13/2017 US (NE): SAF Profit Blast heads to the Heartland
12/12/2017 Choosing and using propagation media
12/12/2017 Germany: Allotment gardeners help with climate protection
12/12/2017 US (CA): Tournament of Roses to be decorated with CA Grown flowers
12/11/2017 Netherlands: HortiContact exhibition almost sold out
12/11/2017 NL: Dates announced for the third Tulip Trade Event
12/11/2017 ABIM 2017: "The biggest biocontrols gathering ever"
12/8/2017 US (FL): Epcot International Flower & Garden Festival celebrates 25th year
12/8/2017 Australia: NGIA hosts free workshops at National Conference
12/7/2017 Vietnam: Ornamental plant exhibition opens in Hanoi
12/6/2017 The first technical nursery days in Colombia


Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.

  Display email address

  new code