Benary introduces new retail concept for BIG Begonia x benariensis

BIG Begonia is a landscape begonia that can be found at the White House in Washington, New York and Chicago, at the Kremlin in Moscow, at Tiananmen Square in Beijing and from this year on also in Sydney, Australia near the famous opera house. Landscapers consider them to be easy to grow, almost maintenance free and flowering from frost to frost.

New retail concept
“Grow Up! It’s so easy!” is the core message of Benary's new marketing campaign. Three outstanding characters, a young, fetching girl, an alien, and a crazy professor all prove how easy it is to grow a BIG begonia and enjoy a gorgeous and huge begonia all season long.

BIG is easy to grow and maintain. Some water and a little bit of fertilizer from time to time. That’s it. BIGs are offered in 19 cm pots in garden centres. Packed in a recyclable and reusable bag which shows the characters it is ready to take home and thrive to an outstanding begonia. Additional “Grow Up!“ labels for easy care can be found in each BIG pot.

Benary will present this new retail concept also at Flower Trials at their location in Rijsenhout as well as at HTA retail show in UK, Stoneleigh Park.

For more information
Benary
marketing@benary.com
www.benary.com