UK: Farplants launches web and mobile friendly trade portal
Through the web shop, UK garden retailers can access the full range of over 2000 plant varieties, including their seasonal planted containers. It is tailored to the needs of the busy plant buyer – no matter the time or location – they can order how and when they want. Access is 24/7, and with the web shop being both mobile and tablet compatible, it is perfect to use straight from the planteria.
The web shop was built entirely in-house by the Farplants development team. Drawing on the extensive horticultural knowledge within the five nursery co-op, the in-house developers designed the portal to perfectly meet the needs of plant buyers. The bespoke built shop uses complex metrics to provide customers with live availability.
Brett Avery, Farplants Managing Director, is delighted with the project and the benefits it will bring to their customers. “We understand that plant buyers have many demands on their time. We have listened to their requests and built a user-friendly portal to act as a vital tool for managing their plant orders.
Having the project built 100% in-house has meant we have had full control and can distil the years of horticultural knowledge into a simple to use tool. It has been fantastic working on the project and seeing it transform from initial drawings to a fully functional portal.
At Farplants, we are continually focused on innovation and I am sure this latest development will be a huge benefit for our customers.”
The portal is the latest development in Farplants focus on innovation. They have been shortlisted for three Horticulture Week Business awards, including Best Sales or Marketing campaign for their new range, Small Plant for Small Spaces. It is the new concept for selling small hardy plants targeted to the consumer limited by space. It is the largest product launch in the history of the co-operative group and is now stocked in garden centres up and down the UK.
As well as introducing new retail concepts, they are also known for their new plant introductions. The nursery co-operative will be showcasing 9 new plants as this year’s National Plant show, one of which is bred by world renowned breeder, David Tristram.
For more information:
Farplants
wholesale@farplants.co.uk
www.farplants.co.uk