Trend update for the green sector
As a grower, it is no easy task to stand out in a highly competitive market. Floramedia wants to help its customers achieve this through market intelligence, in the form of trends. With the 'nanotrends' described in the journal, Floramedia can advise companies in making the right choices to develop their products into strong brands. The journal serves the same purpose as the Green Trend Report of 2017/2018: advise green companies about their position in the market, inspire them to shape their own vision of the future, create and produce new labelling and packaging concepts for flowers and plants, and, as a result, successfully reach new target groups.
Five green trends in the spotlight
In the journal, Art Director, Judith Klute, together with her creative team of designers and stylists, discusses the trends that will emerge in the international flower and plant market in the coming year. The Green Trend Journal illustrates the social movements at an even more detailed level. With text and images, the new trend update leverages five nanotrends to go deeper into the megatrends of Urbanisation, Aging and Technologisation described in the previous report. In addition, the trends are supplemented by data collected by our own market analysts.
Data and trends are the ideal combination for creating new green labels, concepts and brands. As a result of the Green Trend Report, many new flower and plant concepts have been rolled out together with Floramedia. The Green Trend Report, together with the latest update, the Green Trend Journal, forms a basis for formulating new, inspiring labels and brands for the green market. Research at Floramedia is always carried out beforehand to understand the target group and to present the right concept to the right audience. This results in a combination of data and trends that complement each other.
Floramedia
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