Producing Hollywood Hibiscus closer to the local sales markets for summer and fall sales will cut down on freight costs, and produce fresh, frequent orders for retailers.
LinerJim Berry, owner and co-founder of the Hollywood Hibiscus brand, says, "The color palette and growth habits of the Hollywood Hibiscus collection lend themselves to a multitude of programs that can be customized by season and growing conditions. We have seen market research affirming that consumers are drawn to specific colors by season, including pastels for spring progressing to hot colors in summer (reds and oranges), and moving to more jewel-toned fall shades." He continues, "This mirrors Mother Nature’s color progression in our landscapes."
Hollywood varieties are well suited for combination planters designed for every season. Jim says, "Think about red and white Hollywoods in a blue container for Memorial Day and the 4th of July. Oranges, reds, and other traditional fall colors will delight consumers from late summer through fall."
Working with retailers, brokers, small plant producers, and growers, Hollywood Hibiscus and Botany Lane can plan award-winning custom programs by size, season, region, and retailer.