The second edition of Orchid Inspiration Days, the orchid event for the specialist to the customer and end customer, is now behind us. Once again, all the participants joined together with the same focus: to inspire and inform the customer and their end customer about their range, innovations, concepts and various uses of the product. One of the goals was to double the number of visitors compared to last year. This goal was achieved with more visitors than in 2017 and all 14 orchid specialists can reflect on a successful event.
Strong commitment for the event
The number of participants in this event has grown this year, with as many as 14 participants in three regions opening their doors for customers and end customers. This growth has ensured a greater collective reach.
In addition to domestic relationships, Orchid Inspiration Days also focuses on overseas relationships because the event is organised during a period when other flower and plant events take place. So overseas visitors can organise their visit to the Netherlands efficiently. The success of Orchid Inspiration Days 2018 was immediately visible during the first week, because visitor numbers were so much higher than the previous year. The high turnout during the inspiration days is also related to the involvement of the target group. 'Various exporters and people working at cash & carry's, wholesalers and garden centres had already heard about Orchid Inspiration Days prior to the event. Many registrations were made in advance. The first registrations for the orchid event came from Australia, and we have seen different nationalities at the event', according to the communication manager of one of the participating companies.
Launches and innovations
In the Aalsmeer, Bleiswijk and Westland regions, participants made use of the event to introduce new products to their customers and end customers. From new varieties, striking (in-store) concepts to an orchid perfume; each nursery provided a unique program that took us by surprise. A review of these and all the other participants can be found on the website, and orchid inspiration will also be shared on social media channels.
The organisation and participants; Aphrodite, the Vreede Holland, GreenBalanZ, Lansbergen Orchids, Levoplant, OK Plant, Opti-flor, Orchids4All, Pannekoek Orchids, Piet Vijverberg, Stolk Flora, Van der Hoorn Orchids and the two new participants De Hoog Orchids and Wooning Orchids, would like to thank all visitors and look forward to the 2019 edition.
For more information:
Orchid Inspiration Days