EU: Improved promotion for flowers and plants in 2016

In 2016, the growers who are members of Royal FloraHolland and the traders who are its customers jointly invested in the generic promotion of flowers and plants. With a total sum of €14.5 million, FCH has been able to reach and engage millions of consumers, resulting in a positive boost in sales of flowers and plants in Germany, France, the Netherlands and the United Kingdom.

Optimum return in the most important markets
FCH promotes the sale of flowers and plants in four countries with an attractive market size and substantial Dutch market share. With its consumer brands Funnyhowflowersdothat.co.uk and Thejoyofplants.co.uk FCH provides inspiration in each country in the language of the country concerned, taking account of local preferences and trends. The campaigns, content and promotions thereby reach a large international group of consumers.

High profile campaigns, surprising promotions
FCH develops effective campaigns with flowers and plants in the leading role. In-depth market research shows that these eye-catching campaigns hit the mark, and ensure that people talk about flowers and plants. Alongside campaigns, inspiration is also provided with relevant and sparkling content, both online and off-line. This is of interest to consumers, the flower and plant sector and the press. From handy tips, detailed information, remarkable stories and fun facts through to inspiring images. All the images and text can be downloaded free of charge and used for marketing purposes.

Source: Royal FloraHolland