IPM 2017: From greenhouse to cash register

Primary task of Van Vliet New Plants from Stroe (NL) is to introduce new species of plants onto the market. They work together with the market to introduce novelties, by protecting the license, and do the marketing. This makes Van Vliet New Plants a partner in tree growers products protected by plant breeding laws. During the International Pflanzenmesse (IPM) in Essen, Germany, there will be ample attention paid to the marketing of the Van Vliet New Plants licensed plants, in stand 12A20-1. You will find the new catalog for 2017 in the stand and the novelties can be admired here as well.

The road to the market
Novelties that have been introduced still have to further prove themselves in the market. How strong are they? Is it an improvement within the assortment? How winter resistant are the species? Can they be planted in every type of soil? Many questions that justify research. Van Vliet New Plants ensures that as many questions as possible will be answered. The new species are planted and monitored in various areas around the world. This happens, amongst others, under the watchful eye of the Kon. Vereniging voor Boskoopse Culturen (KVBC), and also with specialized agents all over the world. After this monitored course, which is different for each plant, the plant is reevaluated and, when the result is positive, is ready for the market.

From greenhouse...
The sorting of the novelties and further production starts in the greenhouse and is mostly done by plant breeders and tree growers. Plants that have proven themselves are then licensed and placed under the care of producers for further multiplication. Van Vliet New Plants carefully selects these producers. Van Vliet New Plants is a partner for plant breeders or tree growers. Together they market the product and they are also able to regulate the market as specialists.

...to cash register
In June of 2016, Peter Kroes joined the Van Vliet New Plants team. With his background in marketing and ample experience, Peter is a great asset in this area. Introduction and guidance are inserted in the entire chain. With the arrival of Peter Kroes, Van Vliet New Plants now has even more specialism to unburden the client. Van Vliet New Plants guides the introduction of species protected by breeding laws from greenhouse to cash register.

Van Vliet New Plants is partaking in the IPM in January of 2017. Pflanzen Messe (IPM) in Essen, Germany. In the BIZZ Holland stand in hall 12, Van Vliet New Plants will present their novelties, the new catalog for 2017 will be ready and the team is present for a chat. You are cordially invited to stand number 12A20-1. The Intern. Pflanzen Messe, Essen (Germany) is held from January 24th to January 27th, 2017.

For more information:
Van Vliet New Plants
Stroeërweg 45
3776 MG Stroe
Netherlands
T: +31(0)342 - 444 344
F: +31(0)342 - 444 463
info@newplants.nl
www.newplants.nl