US: Spring Meadow pits shrubs against each other
“Shrub Madness is a fun and unique way for us to welcome in spring with our fans and introduce them to newer and lesser known varieties,” said Stacey Hirvela, Horticulture Marketing Specialist for the brand. “New varieties including Lime Rickey hydrangea, Purple Pillar rose of Sharon, and Zinfin Doll hydrangea, will be introduced to the general public through the competition. It’s always interesting to see the reactions and how they fare against well-known varieties with established fan bases.”
There are three ways in which the voting public will have the opportunity to score dozens of prizes. Every day, a voter will be drawn to win competing plants. At the end of the competition, five voters will be randomly selected to win a collection of the last four plants standing, known as the Floral Four. The bracket prediction closest to the tournament’s results will also win a grand prize pack: the Floral Four and Plant Geek swag bag. To qualify for the grand prize, brackets must be submitted on www.ShrubMadness.com between February 17-28, before the start of the competition.
Last year, over 82,000 votes were cast over the course of the competition, and over 2,600 gardeners registered to win. The Floral Four included Let’s Dance Rave hydrangea, Bloomerang Dark Purple lilac, Let’s Dance Diva! hydrangea, and National Champion, At Last rose.
For more information:
Spring Meadow Nursery
Mark Osgerby
Marketing & PR Specialist
mark@springmeadownursery.com
Direct line: 616-223-3366
springmeadownursery.com