US (NY): Unsuspecting passers-by get flowers on Happiness Day
Since 2013, International Day of Happiness - also known as Happiness Day - is celebrated annually on March 20. ProFlowers joined the worldwide festivities by reminding New Yorkers that a small act of kindness, such as the gift of flowers, can make smiles bloom for almost anyone.
Previous research has revealed a link between flowers and a person's happiness. The data shows that fresh flowers make people feel joyful. Fresh flowers not only make their recipient happy, but they also create lasting happiness in the giver too. ProFlowers set out to demonstrate this.
The online flower company illustrated a fast and easy way to inspire and delight others on Happiness Day through the gifting of flowers. ProFlowers' happiness team visited various iconic locations throughout the City and shared flowers, smiles and kindness. To see how the public reacted to the ProFlowers Happiness Day #GiveHappy initiative, visit www.proflowers.com/blog.
"At ProFlowers, we're in the flower gifting business - but more importantly, we're in the business of making people happy. It's what we do, day in and day out," said ProFlowers General Manager, Senior Vice President Laura Szeliga. "We selected the gift of multi-colored roses because they are lively and exciting - the perfect symbol to celebrate Happiness Day. What better way to create happiness than with beautiful, fresh and colorful flowers!"
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