Despite 2023 being a challenging year for many in the industry, it has been one with many milestones for Indian tissue culture producer Rise n' Shine Biotech. They not only expanded their manufacturing capacity and infrastructure but also launched their own breeding line of gerbera varieties and partnered up with Royal Van Zanten for their chrysanthemum varieties. And much more is in the pipeline; in this article, Dr. Bhagyashree Patil, the Chairperson & Managing Director of the company that is based in Pune, tells us more about their decisions, the challenges they encounter, and their plans.
Dr. Bhagyashree Patil
New gerberas
Starting with their own breeding line of gerberas, Dr. Bhagyashree Patil is very enthusiastic. "We are the first in floriculture to have our own breeding line to breed the best in Gerbera varieties in India." They introduced seven new varieties of gerberas, with "each of them reflecting trending colors in yellow, red, white, and pink." They conducted trials across diverse locations in India, which have garnered positive feedback from growers. "This is paving the way for imminent entry into commercial export markets, she continues.
Continuous expansion of assortment
Over the years, Rise n' Shine created an extensive assortment and currently is an alliance partner for the production of different crop varieties like gerbera, carnation, orchid, chrysanthemum, limonium, anthurium, spathiphyllum, gypsophila, bromeliad etc. Over the years, they have also increased the number of partnerships, and recently, they partnered with Royal Van Zanten for their chrysanthemums. "Another milestone for us."
In response to market demands, Rise n' Shine introduces the Rise N' Shine Hydrangea Plants. "They have garnered remarkable success in grower fields. And the upcoming introduction of Lisianthus further underscores the company's commitment to diversification", she adds.
Tissue culture laboratory investments
Their large range of ornamental plants are cultivated within their high-tech tissue culture laboratory. And last year, they even increased the manufacturing capacity and infrastructure. Currently, the laboratory spans 26,000 square meters with a production capacity of more than 45 million plants per annum.
Combating the challenges
While celebrating successes, Rise n' Shine remains cognizant of challenges, particularly the prevalence of Artificial Plastic flowers in the Indian floriculture sector. The company, in collaboration with governing bodies, is actively working towards a complete ban on artificial/plastic flowers, conducting awareness programs to promote the use of natural flowers produced by local farmers.
The Rise n' Shine team at the IPM Essen 2024.
Looking ahead to 2024
Looking ahead to 2024, Rise n' Shine aspires to capture the entire export market for its floriculture and horticulture products. "Positioned as a one-stop solution for tissue culture plants, we believe in fostering grower and farmer success for mutual satisfaction." Last year and already this year, they made the first steps by debuting at two large trade shows, namely the IFTF in the Netherlands and the IPM Essen in Germany. "At those shows, we are humbled by the overwhelming response received, with numerous potential clients expressing interest in collaboration. Thank you to all business associates in India as well as all foreign business associates for having confidence in quality products produced by the Rise n Shine group of companies in India!"
For more information:
Rise n' Shine
Datta Prabha Farms Ganeshwadi Theur
Pune 412110 Maharashtra India
Tel.: +91-20-66785700, M: +9146188919
Email: info@risenshine.in
www.risenshine.in