Saying T’estimo, with Porta Nova Red Naomi on St Jordi’s Day

In Barcelona and the larger Catalonia region, 23rd April is a special day. It is Saint Jordi’s Day; when Love and Romance takes residence not only in people’s hearts but all over town; as everyone goes an extra mile to find the best way to express affection to their loved ones. Also known as the Feast of St George, Feliç Diada de Sant Jordi, Sant Jordi´s or “La Diada de Sant Jordi”, this day is steeped in history as the most romantic day of the year in these regions.

Sant Jordi is the Catalan name of Saint George, who is the patron saint of Catalonia. The day is however not an exclusively Barcelona affair, as it is also celebrated by Christians in other towns and cities around the world where St George is the patron saint.

Red roses exchanged during St Jordi’s are mostly long stemmed and decorated with a sprig of wheat and a little red and yellow “senyera”, the symbol of four red stripes on a golden background, which is the Catalan flag. Many roses have the message “t’estimo,” – “I love you” in Catalan.

This day means huge business for florists in this region. Porta Nova spoke to a flower wholesaler and a florist shop both based in Barcelona to find out why their customers go for top quality red roses and why the Porta Nova Red Naomi Rose is the preferred choice for many.

Read more at the Porta Nova blog