US: Prince & Prince project $4.2B market for Mother's Day
P&P project that in 2017, nearly 55 million households in the U.S. will purchase fresh flowers and/or potted plants for a well-deserving mom on this special day. More floral-buying households in the U.S. purchase floral products for Mother’s Day than any other holiday, event, or occasion of floral purchase throughout the year.
“Floral purchasing for Mother’s Day has been trending up over the past decade for householders under the age of 35, and those aged 35 to 44. These two age groups now attain the highest likelihood of floral purchase for Mother’s Day of all age groups”, stated Tom Prince, President of Prince & Prince. Floral purchasing for Mother’s Day is also showing an increasing trend for those households where children and/or teenagers reside within the household. The 2017 consumer floral spending forecast is slightly higher than the 2016 Mother’s Day projection, which was $4.0 Billion. P&P project that for 2017, each purchasing household, on average, will spend slightly more than $76, including all household members making a floral purchase, and with associated delivery/service fees included.
Prince & Prince has been tracking U.S. consumer floral purchasing behavior for Mother’s Day, and for 20 other holidays, events, and occasions over the past two decades with their periodic surveys of U.S. floral-buying households. These surveys are completed by randomly-selected floral-buying households throughout the U.S. and returned to P&P for statistical analysis, via both mail and Internet surveying methodologies (over 7,000 surveys completed over the survey years). Thus, P&P is able to reliably identify and project salient floral-purchasing trends over time for the floral industry.
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Prince & Prince, Inc.
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