Clare Ashcroft & Alison Matthews of The Flower Farm in Burscough are among the pioneering members of The Farewell Flowers Directory. A new initiative launching on 6th May at the start of Dying Matters Awareness Week. The Farewell Flowers Directory is a ground-breaking online listing service. It aims to remove the use of single-use plastic from funeral floristry by connecting people & florists across the UK offering natural, compostable floral funeral arrangements.
Clare said: "We wanted to sign up to spread the word that there are alternatives to traditional funeral flowers. We are have taken steps to move away from traditional floral foam, and into more eco friendly alternatives, our aim is to move over to producing entirely compostable designs. While our impact as a small business may not be huge, if everyone in the floral industry took these steps the difference would be massive
Farewell flowers are the very last gift given to a loved one and we believe they should be thoughtful, personal, individual and representative of their personality and how you feel about them. This offers comfort to grieving families in a way not provided by generic mass produced designs from a standard brochure. We pride ourselves on using British grown flowers as much as we can, as well as incorporating any special mementoes, perhaps a flat cap, their favourite dance shoes or even flowers picked from their own garden."
A positive, practical response to the huge issue of plastic waste in funeral floristry, The Farewell Flowers Directory is on a mission to change the world of funeral flowers one compostable arrangement at a time. By demonstrating just how beautiful naturally designed funeral flowers can be without the use of floral foam or single use plastic, The Farewell Flowers Directory aims to change perceptions of funeral floristry while raising the industry standard to plastic free level.
Read more at lep.co.uk