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“Flora Spring Expo marks the start of the spring season, with plenty of outdoor plants and certainly also cut flowers”

Over 500 attendees for WFFSA Floral Distribution Conference 2026

New AI system identifies nematode species

Enabling digitally supported cross-border B2B floral trade

20 years of Emsflower: anniversary day for charity

Dutch Horticultural Mission to Southeast Asia and HortEx 2026 participation

Southeast Asia: A strategic growth market

Sector | Cut flowers

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Russia: Flower imports remain dominant despite growth of domestic production

The Netherlands and China remain the main suppliers of imported flowers to the Urals

Over three-quarters of flowers sold in Russia remain imported despite higher duties

Russia continues monitoring flower imports and domestic shipments in early 2026

Flower production expands at Minsk greenhouse complex

Georgia’s flower market: Prices increase, demand remains strong, says retailer

Ukraine increases cut flower imports by 8.5% in 2025

Sector | Pot plants

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New mobile app strengthens Greenplan platform for pot plant growers

Taiwan institute creates water-saving irrigation for small potted plants

"Removing both seeds and skin without compromising flavour is a real breakthrough"

Balcony planter with invisible hanging system launched

Sector | Cultivation

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Warm temperatures push tulip bloom season earlier at Middle Tennessee farm

Plant variety protection: "The cornerstone of innovation and industry growth"

Russia: Domestic flower production expands across key regions
Collaboration between BASF|Nunhems and C-LED

Innovation and research also involve the right artificial lighting

Creating uniform plants through the art of proper watering

US (WA): Skagit Valley tulip bloom could arrive up to 2 weeks early

Examining methods to reduce flowering time in dahlias

Sector | Greenhouse

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J. Huete Greenhouses signs agreement with Repsol to secure exclusive energy terms for clients

"Growers will benefit from conditions in what remains one of the most decisive cost factors"

Latvia: Snow protection and early spring preparations
Netafim introduces the NetaFlex 5G

“Without soil buffering, small changes in concentration are inevitably going to affect uptake and uniformity"

Bloemteknik receives £700k funding to accelerate autonomous greenhouse growing
The largest botanical greenhouse in the world is located in Belgium at Pairi Daiza

"This is a milestone: in terms of scale, complexity, and ambition"
“We avoid supplying equipment that cannot be fixed locally”

Appropriate greenhouse design for African growing conditions

Turkey: Four new carnation varieties exported to 37 countries

Sector | Technique

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and his successors

Celebrating David Francis, Brinkman Australia

German cucumber grower develops pipe rail lift: "Film always stays neatly in place"

"We develop AI-based solutions for growers and nurseries"
DryGair CEO on 2026 vision:

"Turning grower challenges into operational control"
Ten Have Plant pleased with Greeny PRO

“What used to be a job we wanted to postpone has now become a task that gets done with ease”
Free FerSol test kit available

How to clean properly with a new cleaning agent
Bostjan Veronik, Waboost:

"Peroxide is not treating the root cause, only the symptoms"

Sector | Grower in the spotlight

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South Estonia's greenhouses abuzz with spring, summer flower planting

Germany: When less regulation leads to more control

US (IL): Local farmers tap into growing demand for fresh-cut blooms

Koppert Cress understands chefs' constant demand for new flavors and surprising products

"We've seen International Women's Day become a bigger and bigger event"

US (TX): Plants for All Seasons grows roots in north Houston

UK: Further education students visit Flower Market for inspiration

Sector | Substrates

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Stefan Kreft, Gramoflor:

"We know and understand the challenges of professional horticulture and are equally aware of our strengths"
FibriTech: virgin cellulose fibers, green compost, and small amount of coir

“Peat-free horticulture finally possible with first high-performance bio-substrate”

Pindstrup acquires La Mundial de Coco, expands renewable raw-material base

New retail propagation kit launched

UK: Looking back on two years of peat-free plug propagation

India trade deal benefits US growers

Successful trials with peat-free Calluna and Poinsettia

Sector | Fertilizers

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Seaweed as a low-risk step towards more resilient crops
Updated reference for fertigation practices: Nutrient Solutions for Greenhouse Crops v5

"Growers work with a single recipe for a season, while the crop's nutritional demand is changing"

Using intelligence to make the most of water management
Bionema's BiofilmTech® breakthrough

A next-generation biofertiliser that outperforms traditional single-strain biologicals

EU works to expand approved microorganisms for biostimulants
Brazil Potash CEO says local production could reduce geopolitical risk and price volatility

"50% of the world’s potash supply sits in countries that are sanctioned or at war"

BioWorks enters European market with biopesticides and biostimulants

Sector | Energy

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Horticulture plays an important role in testing techniques for energy storage

Dutch tulip grower produces its own green hydrogen
demonstration in Monster greenhouse

Research on greenhouses as an energy hub

Ambitions for UK geothermal sector launched at Eden

NL: CHP remains important as energy costs rise sharply due to new policy
UK: Rising transmission costs put pressure on the greenhouse sector

“It’s essential that greenhouses are offered access to the same energy cost relief schemes"
90% reduction of net GHG emissions by 2040 remains binding

ETS2 postponeed untill 2028

Sector | Crop protection

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The fight against flower and leaf-dwelling thrips

Researchers sequence genome of cyclamen fusarium wilt pathogen for the first time in Brazil

“A well-timed beneficial release can save weeks of frustration”

Phytotoxicity from incorrect iron chelate applications
“In gutter-under zones where aromatic plants were installed, we detected no spider mite populations”

Aromatic barrier systems: Integrating medicinal and aromatic plants into greenhouse IPM

Lauryn Martinez joins BioSafe

US (OH): Statewide quarantine for spotted lanternfly

Sector | Young plants

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Wagagai celebrates 25th anniversary

Uganda: “From the moment we shifted our entire focus to cuttings, demand began to rise”
Design and utility patents pending in Canada and the US

Rethinking the net pot: Improving cube stability and root handling in NFT systems
Joel English and Roberto Corea on nearly 60 years of Jolly Farmer - Est in 1967

“When customers began asking for plugs, it really changed the direction of the business”

New vegetable propagation nursery officially opened in Suriname

"Success isn't judged by size, it is in the conditions which they grow"

“In the past, suppliers chased customers. Today, customers chase suppliers”

Sector | Breeding

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UK: "The first rose bred with climate action at its heart"

From Dutch family nursery to global breeding company

Ahead of Valentine's, rose breeders urge respect for innovation and protection against illegal propagation

Increasing success with tissue culture acclimation

Prize winning Tillandsia praised for combination of form and foliage quality

In Memoriam: Ludwig Kientzler

Innovating for the future with sustainable genetics

Sector | Annuals and Perennials

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Continental Floral Greens debuts Pacific northwest-grown dahlias

Dümmen Orange highlights top performers from 2025 summer trial season

Emerald Coast Growers adds 32 perennial varieties for 2025-2026 growing season

Sector | Packaging

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New trays give gardeners access to smaller quantities of plugs normally available to professional farms

Elburg-Smit achieves BRCGS packaging materials certification

How sustainable flower packaging helps Holex Flower limit damage and claims

What trends predict Valentine’s Day 2026 bouquets will look like

Moving closer to a uniform and scalable sticker process for the floriculture sector

New products dedicated to the nursery sector to be presented at IPM Essen

“The NXTrays bring benefits in terms of transport, storage and costs”

Sector | Open field

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Coloríginz visits grower in Serbia

Important bees and special branches

Hailstorm devastates flower and vegetable crops in Atlixco, Puebla
Ard van't Veer (Aon) on parametric climate insurance:

"Crop insurance based on weather stations and satellites is gaining ground globally"

Flemish agriculture and horticulture sectors make strides in sustainability

NL: Using surface water as irrigation

Sector | Novelties

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South Korean President attends orchid naming ceremony during Singapore state visit

When one grower stops, space is created: new opportunities for cut hellebore Magnificent Bells
Laguna begins delivery of carnivorous plants under Decorum label

"We are happy to bring these carnivorous plants to enthusiasts throughout the Netherlands"

"These are among several new cultivars with improved disease resistance"

Terra Nova expands Heuchera Grande Series with bold addition
New rose introduced, inspired by Prince song

“Our goal was to create a rose that delivers beauty without complication”

Responding to love with a heart-shaped Hoya and "I love you' plant"

Sector | Marketing

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Taking flowers from cultural moments to every day demand

"Flower Love campaign was a success"

Plantaespaña links plants and relationships in Valentine’s Day campaign ‘Amores que se cultivan’

Interflora Australia launches Valentine's Day campaign

NL: New Flower Love campaign puts growers in the spotlight

“Just Add Flowers” campaign surpasses 1 million impressions

Seed Your Future launches 2026 storytelling series showcasing champions of the green workforce

Sector | Machines

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Creating sustainable protection against diseases and pests in greenhouses

Multilingual nursery management with image-based gap detection

New smart camera launched for potted plants

Working smarter not harder with a new floor cleaner

Companies join forces to produce IRISS Universal Sorting Machine

New greenhouse Top Cleaner introduced

“Automation will drive efficiency, but it will also elevate the roles of greenhouse workers”

Sector | Market information

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UK: Spring flowers in demand for Mother’s Day

Philippines: Laoag village transforms idle lots into agro-tourism flower farm

New national consumer research reveals what Gen Z wants from flowers

UK: HTA calls on parliamentarians to champion horticulture on the eve of Spring Forecast

Growers branch out as demand grows for unique Australian native flowers

UK: Industry bodies agree on a unified approach to support a new landscaping standard

India: Tripura government takes steps to accelerate state flower production

Sector | Garden center & retail

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UK: Garden centres report a ‘very good’ start to the year

UK: Garden centres show a steady finish to a strong 2025 performance

'Storecheck helps us make chrysanthemums more appealing'

Lidl switches to Fairtrade roses in all Belgian stores
Tourists visit Dutch garden center

'The Germans don't have such garden centers'

UK: GCA reveals 2025 South East region summer award winners

Sector | Floristry

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Florist-built Shopify app launched

“There is often still the idea that local flowers are better for the environment, but that is not always the case”

Florist started in a garage but now sends millions of bouquets

UK: Inside the life of a 24-hour florist

"Being a florist is not just about placing flowers, it’s about creating art"

19-year-old twins open their own flower shop

US (MN): New owners of local florist vow to stay

Sector | Events

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WFFSA announces new venue for 2027 Floral Distribution Conference

WFFSA honors Bill LaFever with Distinguished Service Award
Record edition for Myplant & Garden 2026 in Italy

"Italians love pink plants"

Association of Specialty Cut Flower Growers to host webinars on navigating an uncertain market

Award winners announced for 2026 PHS Philadelphia Flower Show

Dianthus Week launches photo challenge

WFFSA announces winners of 2026 Floral Xcellence Awards

Sector | Company news

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FloraCraft introduces a new and improved Artesia WetFōM
Spring Statement response from the HTA

UK: "What we heard today is disappointing"

US (CA): Farm closes for week after crowds overwhelm tulip fields
EQR joins Sunselle

"This partnership offers growth opportunities for our clients"

Ball publishes sustainability report

NL: Beekenkamp celebrates 75 years

New Chief Transformation Officer announced by Dümmen Orange

Sector | Today on social media

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Beekenkamp Plants B.V.

The Flower Hub

Mukesh Zinzala

Bloomingdale Roses (K) Limited

Sector | Logistics

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Shipping line launches real-time reefer container monitoring system

New port opens new opportunities for Colombian flower exports

Weekend blizzard stymies logistics in Northeast
World Container Index - 19 Feb:

World Container Index decreased 1% to $1,919 per 40ft container

Rwanda launches direct air cargo exports for fresh produce

US: Over $6.8 million in cocaine discovered smuggled in roses

India: Bengaluru airport ships over 60 million roses this Valentine's season

Sector | Trade Shows

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Spain

Iberflora kicks off in Valencia
Bogotá, Colombia

Photoreport: Proflora 2025
Today is the last day of Proflora 2025!

Dianthus in the spotlight and a toast to a sustainable future

Sector | Post-harvest

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Royal FloraHolland launches new reusable flower bucket

Ecuador: Using vacuum-cooling technology to boost postharvest precision

India: Training on post-harvest flower management
World Container Index - 09 Oct:

World Container Index decreased 1% to $1,651 per 40ft container
"hey you, craving something fresh?"

Creepy banana robot

A closer look at Miami-Dade’s planned phytosanitary and cold chain facility

Looking at the effects of floral foam on flax flowers

Sector | Supplies

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New international sales manager for Spid Trays
NP Plastics celebrates 75 years

"The future is a horticulture assortment without microplastics"

Sector | Management info

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Nuance on Dutch leadership in horticulture: "Keep innovating, or you'll be overtaken"

Sector | Labour & automation

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Labor registration as a management tool
Combining greenhouse cultivation with outdoor cultivation becomes possible

Labor management system even more widely applicable after update

Fairtrade flower worker wage increases must be matched with higher prices

"The Netherlands cannot do without migrant workers, migrant workers cannot do without housing"

Waving goodbye to repetitive manual tasks
Rushabh Shah, Osho Chemical Industries:

Kenya: “Motivated and satisfied employees are more focused, accountable, and quality-conscious”
Growers invest in APV to reduce hard labor

"We design solutions that solve real operational challenges in the field"

Sector | Lighting

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engineering grow lights around shadow reduction

"Shade from lighting fixtures has a direct impact on crop performance and profitability"
Agrolux launches fixtures that can withstand multiple renovation cycles

Sustainable renewal with a modular LED platform

New dynamic LED fixture for greenhouse growers
Bloemteknik invite:

Webinar on next-gen autonomous greenhouse lighting control

Reducing supplemental lighting costs in orchid production
with Netvion’s Smart Controls System

Large Dutch greenhouse grower turns energy volatility into opportunity

Gavita International launches Agrolux Operating System

Sector | Education and research

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Preventing leaf disease in unrooted cuttings

Discovering the genetic basis behind propagated chrysanthemum rootings

New floriculture scholarship available

Multi-year educational partnership announced to support florists across Ireland

Powering the workforce pipeline through the HRI Scholarship Program

"Strategic induced mutation can produce aesthetic, medicinal ornamental plants"
Agromethod Labs and CITEVE test hydroponic pilot in Portugal

“We spent two years defining the optimal growth conditions for cotton”