Marketing

Are you already making money from the Green Agenda?

The top sector program The Green Agenda increases the innovative capacity and competitiveness of members and traders. It also responds to market developments and opportunities. By stimulating green in, around and on buildings with collected proof, both growers and customers are able to create new sales…

Garden apps join forces

The Garden Answers App, with over three million users, and Armitage’s Great Garden Plants App have recently joined collective forces. This collaboration will ultimately benefit the budding home owner, new gardener, an inexperienced garden center employee or "green" novice landscaper on the job, by providing the ability to…

US: Scotts Miracle-Gro wants to connect 10 million children to the benefits of gardens and greenspaces

The Scotts Miracle-Gro Company announced the launch of Gro More Good, a national initiative that will bring the life-enhancing benefits of gardens and greenspaces to 10 million children over the next five years. From food deserts and poor nutrition, to childhood obesity and nature deficit, the lack of access to gardens…

US: National Garden Bureau’s first ever “Year of” video contest announced

For more than 30 years, National Garden Bureau (NGB) has been showcasing and promoting their member’s products in the inspirational program called “Year of.” Over the years,…

February 27, Islington

UK: David Austin shows new blooms at Garden Press Event

Founded by Richard Jackson Chair of Greenfingers and Guy Burtenshaw in 2006, the Garden Press Event was set up to bring together suppliers of garden products, with trade and consumer editors from both print and broadcast outlets. The show is now owned and run by GIMA & HTA who work together to create content and…

One rainforest helping another

During the Christmas holiday season, Continental Floral Greens (CFG) offered a fundraising program to churches across the United States. With each purchase of holiday greenery (wreaths, garlands and swags) a portion of all sales is contributed directly to the Maya Biosphere Reserve. The Maya Biosphere Reserve, in Petén,…

SAF watches negative Valentine's Day publicity

The world’s largest alliance of independent hotel brands and a startup company in the custom framing industry apologized to the floral industry after the Society of American Florists pointed out that their email promotions disparaged flowers. “We love flowers and chocolate, too, and our intention was to broaden the…

Australian Made Campaign urging consumers to buy local Valentine's Day flowers

The Australian Made Campaign is urging consumers to make Aussies growers and manufacturers their Valentine this February 14th, by showing love for local flower growers and gift manufacturers.    “Australians want to make informed purchasing decisions, and most would be surprised to know that their Valentine’s Day flowers have travelled thousands…

"Say 'no' to mafia surcharges"

Valentine’s Day is almost a week away - during one of the biggest flower holidays of the year, where prices are known for increasing due to extreme demand, Jet Fresh says it does not charge any 'mafia-like' surcharges on flowers for the holidays. To illustrate this message, Jet Fresh posted some special messages from their 'Mafioso friends' warning…

UK: M&S selling limited edition Chinese New Year orchid

Marks & Spencer is selling a limited edition Celebration Orchid for Chinese New Year. The orchid, on sale for £20, comes with a red envelope, traditionally given as a gift in China during social and family gatherings including Chinese New Year, to symbolise luck and good fortune. "We’re very excited about our spectacular Chinese New…

UK: Perennial pledges to reach more people than ever during its 180th anniversary year

Perennial kicked off its 180 th anniversary in style this week with the annual Party for Perennial at La Goccia in Covent Garden on Tuesday 29 January. Over 160 people from across the industry came together for an evening of networking and fundraising in support of the horticulture industry’s only social…

US: Garden Media Group premieres new plants & products for Spring 2019

Garden Media Group has released its 2019 Garden Superstars for Spring. This year’s list features edible plants, safe garden food and innovative products. Grow your own homegrown nutritious blueberries This spring try two new varieties from the Bushel and Berry collection that are perfect for warmer climates and self-pollinating. Blueberry Buckle, a…

KiwiFlora joins Danziger, Syngenta, Kapiteyn and Unex in this new marketing initiative

ThinkPlants is expanding

ThinkPlants, a new marketing initiative bringing plants to the North American Nursery industry, is expanding. Danziger and Syngenta Flowers North America are announcing the addition of KiwiFlora…

Short silent film promotes Valentine's Day flowers

Teleflora launched its Valentine's Day campaign and new floral bouquet lineup with the company's first-ever animated story "Love Out Loud, A Silent Film." The silent short film explores finding true love and the essential role flowers play in that emotional journey. Animated in black and white with a vivid splash of color, the…

Designer Kelly Shore unveils ‘A Year of American Grown Bouquets’

At the start of 2018, floral designer Kelly Shore challenged herself to spend the year designing with the highest percentage of American Grown Flowers possible. It was a personal effort on her part to see exactly what was achievable with flowers sourced exclusively from U.S. flower farms. And her connections to Certified…

UK: Waitrose introduces multi-coloured single rose for Valentine’s Day

Waitrose & Partners is introducing a multi-coloured single rose this Valentine’s Day following the popularity of its Language of Love bouquet, an arrangement of rainbow roses, which sold out in 2018. The Language of Love Bouquet proved so popular with online shoppers last year that the supermarket…

"Good product photos sell more"

Auctioneer/Rose assortment manager Ger de Brabander receives many different questions about taking good product photos. Read his 5 most important tips. 1. Discover the extra banner options "Growers start with the extra banner options that can take up a maximum of 20% of the total product photo. We are now offering the option to place text…

Top 5 Komet tools for the Floral Holidays

Floral Holidays are just around the corner. And working on the best deals for all your flowers and supplies is the most important aspect to consider before the rush. Ordering early will help you save money and obtain the best selections according to the styles of each season. To accomplish that goal you need a…

New study identifies consumer preferences in floral design

Using biometric technology to better understand floral consumers

Floral designers have long been taught that the most important attributes of a design are its elements: line, color, texture, pattern, form, space, and size. Yet, these attributes have not been proven to be perfect indicators of consumer purchase behavior.   In a new study currently being conducted jointly by the American Floral…

US: 2nd annual #FlowerLoveVideoContest winners announced

The Floral Marketing Research Fund (FMRF) in partnership with American Floral Endowment (AFE) announced the grand prize winner and two honorable mentions of its 2nd Annual #FlowerLoveVideoContest. The contest was originally created in 2017 as a result of the findings from the 2016 FMRF-funded study "Marketing Tactics to…

Retro signs to boost sales of grow-your-own herbs and vegetables

With the popularity of herbs and vegetables projected to continue again in 2019…and Spring just eight short weeks away…it’s time for retailers to think about how to attract even more customers to the edibles section of their stores. Knowing this, Savor has further expanded its set of retailer support…

Netherlands: Colourful start to the tulip season

The new tulip season has started, with the international kick off on the Dam in Amsterdam (NL). Dutch tulip growers (TPN) had for the eighth year running laid on a huge picking garden using some 200,000 colourful tulips. An estimated 17,000 visitors from the Netherlands and abroad travelled to Amsterdam…

RHS Britain in Bloom finalists go for gold in 2019

Communities from all four corners of the UK are donning their gardening gloves as they prepare to battle it out in the Royal Horticultural Society’s (RHS) 2019 Britain in Bloom competition. Now in its 55th year, the fiercely fought contest will see 71 finalists put their horticultural skills, community spirit and…

UK: Conquest Spaces & APL to build Perennial Lifeline Garden at Chelsea 2019

Conquest Spaces, based in Sussex, will work with designers Colm Joseph and Duncan Cargill to build the Perennial Lifeline Garden at the RHS Chelsea Flower Show 2019. In addition, Perennial is working directly with the APL on the garden, giving apprentices the opportunity to help build it on site. Inspired by Sir Roy Strong’s autobiographical…

Ferns: February Houseplants of the Month

From bushy to stylised, and from dark green to silvery grey-green: ferns come in many forms with leaves that can also vary considerably. One has curls, the other more feather-like, and a third has no frills at all. Together they form an attractive group of green plants that fit with the growing interest…

US: 2019 is the Year of the Dahlia

Did you know that the dahlia is the national flower of Mexico? The native dahlias found in the mountains of Mexico and Guatemala are the genetic source for the modern hybrid dahlias we grow today. While busy conquering the Aztec nation, 16th-century Spanish conquistadors pursued numerous side…

US: SAF welcomes three new team members

In January, SAF welcomed three new staff members — Membership Specialist Kimberly Hay, Member Services Coordinator Claire Meskers and Director of Finance and Administration Lynn Craig. “Kim, Claire and Lynn bring a wealth of talent, expertise and enthusiasm to the SAF team and will help us deliver even more value…

Florist predicts trends for 2019

Florists from Bloom & Wild have put together their top floral trends for 2019. Here's what Caroline Grimble, Lead Florist and Amelia Christoffers and Rowan Lewis, Floral Stylists at Bloom&Wild predicted:  Coral will stay big in the floral world with Pantone choosing it as 2019’s Colour of the Year  Foliage and grasses... and lots of them! They add beautiful texture and movement…

"Valentine’s Day is not only important for today’s sales, but also for tomorrow’s sales"

For those of us in the flower industry, Valentine’s Day is a crazy push, both a harrowing few weeks of high drama and (hopefully) a joyful success and sweet victory. For consumers, especially men, this is one of the few times a year they buy flowers. So, Valentine’s Day is not only important for today’s sales, but…

US: Albertsons welcomes BloomCheck certification

Albertsons recently added the BloomCheck certification program to its list of approved sustainability certification programs used to certify the plants, flowers and greens sold through their Debi Lilly line of floral products. BloomCheck provides retailers and their customers with a third-party…

"Top 10 ways to leverage your American Grown Certification in 2019"

Certified American Grown is only as successful as the farms that are engaged, leveraging and promoting their affiliation with the campaign. So, the organization compiled a list of the Top 10 ways you can leverage your certification for growth and success in this new year. Label Your Flowers and Greens Promote the Celebration of American Grown Flowers Month…

US: Sakata pledges support for PMA’s Center for Growing Talent

Sakata Seed America recently announced a two-year donation of $15,000 each year ($30,000 total) to support Produce Marketing Association’s ‘Center for Growing Talent’ initiative through the company’s charitable giving program, Sakata Gives. Founded in 2005, the Center for Growing Talent is a charitable organization whose…

Peter Vrouwe, Hoven & de Mooij

"Color-treated flowers are on the rise"

“The buyer is brazen enough to ask what and how he wants something, but most of the time the grower does not receive this information.” This was said by Peter Vrouwe of Hoven & de Mooij. The wholesaler, located in the auction hall in Aalsmeer in the Netherlands, has been in the industry for over 40…

Vietnam: Million of tulips to bloom on top of Bà Nà Hill

More than one million colourful tulips will light up Chúa Mounatin at Sun World Ba Na Hills next month, providing an unforgettable experience for visitors. Taking place from February 14 to March 31, 2019, the flower ceremony with the theme "Land of Colourful Flowers" will turn Sun World Ba Na Hills into a little…

Video: Behind the scenes at TTA

The TTA machines for handling and selection of young living plants are known by many nurseries. Less well-known is the production process behind those machines. High time to change that, the supplier must have thought. The machines are produced completely in-house, and the video below provides an overview of this process. Tuinbouw Technisch Atelier Van Beukelaarweg 45…

UK: Tristram Plants raises nearly £600 for Perennial

In December, Tristram Plants held their first joint annual Christmas Party, with over 70 staff dressing up for the occasion. To raise money for Perennial, staff were very…

European florist panel for LG Flowers

Which new variety of mini gerberas has the wow-factor? With which varieties in the assortment would a florist like to stand out? And which varieties offer the most creative possibilities? LG Flowers, breeder and grower of mini gerberas, asks European florists to help in their selection process.  With so many new varieties…

US (OH): Varieties, events are ever-expanding at Red Twig Farms

At Red Twig Farms in New Albany, Ohio, old-fashioned farming has met the Instagram age. But it didn’t start out that way at this Certified American Grown flower farm. In 2010, the McCullough family opened the farm as a place to grow willow and dogwood branches for the family’s landscaping business. But that was…

US (CA): Sec. Karen Ross honored with Public Service Award

The California Cut Flower Commission (CCFC) presented Karen Ross, secretary of the California Department of Food and Agriculture, with its first-ever Public Service Award during a special reception Dec. 31 in Pasadena as part of festivities leading up to the 2019 Rose Parade. On behalf of California’s cut flower and…

UN resolution proclaims 2020 the International Year of Plant Health

The International Association of Horticultural Producers (AIPH) welcomes the UN’s proclamation that 2020 will be the International Year of Plant Health (IYPH). The proclamation was made by the UN General Assembly on 20th December 2018 in Rome. The International Year of Plant Health will help raise awareness, among the public and policy…

Rose is in the February Flower Agenda 2019

Roses provide colour, scent and beauty indoors in the month when nature is still only hesitantly getting started. This Valentine’s essential is available in many colours and shapes from a spray rose to a solo star. With new varieties being added every year to enhance arrangements and bouquets.  Credit: Funnyhowflowersdothat.co.uk  Origin The…

Kroger will now accept Florverde certification for its floral suppliers

Kroger will now be accepting Florverde Sustainable Flowers certification in lieu of the Kroger Social Compliance Audit for its floral suppliers. The news was shared by Sofia B. Castillo, Social Compliance Manager of Kroger.  "Kroger is committed to upholding our Vendor Code of Conduct in our supply chain by partnering with…

Marketing opportunities for cut flowers throughout the year

Valentine's Day: February 14. International Women's Day: March 8. If you're a cut flower grower, you probably know those dates by heart. But what about Mother's Day? There are almost two dozen different dates on which this occasion is celebrated around the world, and that's not even mentioning all the…

"Proven Winners delivered 2 billion impressions in 2018"

With an initial goal of delivering one billion consumer impressions in 2018, Proven Winners developed a broad reaching marketing campaign. All major social media channels were covered in addition to Google advertising, Pandora internet radio, billboards, e-newsletters and several printed advertising…

Chris Fifo joins the Darwin Perennials team

"Greetings! To begin with, I’d like to thank all of my team members for welcoming me into their family. I am one of the newest additions to the Darwin Perennials team, having joined this past June, and it has been an amazing experience thus far." That's how Chris Fifo, Product Representative at Darwin,…

US (CA): Rose Parade record-setting for California Grown Flowers

California Grown Flowers were front and center at the 2019 Rose Parade, earning recognition in many, many ways! For starters, Cal Poly Universities’ Certified California Grown float – featuring over 91 percent of flowers from the Golden State – earned the Extraordinaire Award, the award that recognizes…

US (CA): Kitayama Brothers’ Farai Madziva joins CCFC Promotions Committee

Farai Madziva, vice president of sales and chief of staff for Kitayama Brothers, has joined the California Cut Flowers Commission’s (CCFC) Promotion’s Committee. Before joining Kitayama Brothers, Madziva was CEO and director at The New Forests Company in East Africa. Prior to that he spent 16 years in the flower business…

Richard Petri founds start-up company RiPlant AG

After 12 years with the German breeding company Selecta One working as director for marketing and product management, Richard Petri has founded his own communication and sales agency – RiPlant AG. He runs the operational business together with media partners. Petri: “Our aim is to develop together with our customers user centered market…

India: Florist offers novelty vegetable bouquets

For those who wish to say Happy New Year in a novel way instead of offering routine flower bouquets, ‘Vegetable Bouquets’ have hit the market this year. Exchanging greetings with healthy vegetables on the beginning of the New Year for a wonderful journey ahead will be something special. Though flowers are the symbol…

Livium painting on its way to Sweden

The work of art by Livium, which was created during the Royal FloraHolland Trade Fair, was presented to Lex Vollebregt of OZ Planten in Aalsmeer on Wednesday 19 December. While the paint was still wet, he visited the Stolk Brothers stand with his Swedish customer, Blomsterlandet. The work of art appealed…

US (CA): Cal Poly float wins Extraordinaire Award at 2019 Rose Parade

Cal Poly universities’ “Far Out Frequencies,” featuring a pair of astronauts and a handful of animated extraterrestrials on an alien planet communicating through music, received the Extraordinaire Award for the most extraordinary float at the 130th Rose Parade held New Year’s Day. The float, designed and built by…

Ecuadorian roses shine again at Tournament of Rose Parade

For the second year in a row, Ecuador USA Roses, based in Cuenca, Ecuador provides over 8,000 roses farm direct in cooperation with their farm partner, "Ecuatorian Flowers", located in Tabacundo, Ecuador and the province of Pichincha, to the Downey Rose Float Association and the City of Downey, CA., for…

Tulip is in the January Flower Agenda

Fresh green foliage, unique shapes and fabulous colours: the tulip (Tulipa) is the ideal way to kickstart the year and bring a bit of spring into the home. Because the bulbs require more time to bloom outdoors, tulips that are grown as cut flowers get special treatment. The grower gives the bulbs an…

Christmas tree out, houseplant in for 2019

Now Christmas and the holidays are over, it's time for houseplants again. Therefore, Thejoyofplants.co.uk was already working on preparations to replace the Christmas tree, even before the start of Christmas itself, with houseplants.  "This year we are doing it entirely in keeping with three important interior trends for 2019,…

Sleeping Beauties: January Garden Plants of the Month

When the whole garden is still sleeping, dogwood (Cornus), Viburnum and redvein enkianthus (Enkiathus) with their attractive, sometimes coloured branches and eye-catching lines still put on a good show in winter, particularly with a coating of rime or snow. And although these sleeping beauties appear to…

Firmenich names hibiscus 2019 Flavor of the Year

Firmenich announces hibiscus as “Flavor of the Year” for 2019 based on the growing appeal of florals in food and drink, and the trend towards curiosity in consumption. “Hibiscus is a…

Dümmen Orange launches Basewell and GreenGuard Poinsettias at IPM 2019

Dümmen Orange presents its entire assortment and latest developments at IPM 2019 in Essen, Germany including the launch of Basewell and GreenGuard Poinsettias for the European market. Dümmen Orange is omnipresent at IPM 2019 by as much as three booths: Dümmen Orange presents its entire assortment on one booth in Hall 2, including the…

UK: Floral Christmas trends 2018

The New Covent Garden Market was spoilt for choice when it came to giving an overview of floral Christmas designs shared by florists on Instagram this year. One of the trends they noticed is that the traditional yuletide colour, red, appeared again and again and again, on textured door wreaths, hand-tieds, mantelpiece designs and store…

US (CA): Disneyland offers floral mouse ears

When Disneyland's Tropical Hideaway opens on Friday, Dec. 21, it'll serve bao buns, Dole Whip swirls, and other treats, including floral Minnie ears. This sparkly surprise comes straight from Aulani - Disney's resort in Kapolei, HI. The black sequin headband is affixed with two plumeria flowers and even boasts an…

Flowers inspire jewelry collection

Many growers have tried and produced the many different crops that Fleurizon offers. Since some time the company has been in touch with a Greek jeweler, with roots in ancient Crete, a large island in the Mediterranean. This artist develops jewelry inspired by ancient Greek culture. A couple of months ago…

“Clavel de Colombia”, “Rosa de Colombia” and “Crisantemo de Colombia”

EU recognizes geographical indications for Colombian flowers

Under the trade agreement between the EU and Colombia, which provides for the recognition and protection of geographical indications, nine new Colombian geographical indications (GIs) are now recognised in the EU, since 13 December 2018. These products include Colombian coffees, flowers, cheese and a…

Romanian florist talks scented roses with Wouter de Vries

Alina Neacsa is a top floral designer in Romania. This November Alina was in the Netherlands to attend the floral master class by Ercole Moroni. After this she interviewed managing director of Parfum Flower Company, Wouter de Vries. Alina Neacsa is the owner and general manager at Flori cu Fitze, a Romanian event company. She is a…

Video: Poinsettias from farm to consumer

The video below, uploaded by Lufthansa Cargo, gives a nice overview of how poinsettia plants are grown in Uganda and shipped to the consumer in Europe. The video was partly shot at Selecta One's Wagagai Farm.

‘Tis the season for Hoffman Market

Hoffman Nursery turned their shipping building into the 3rd Annual Hoffman Market for an afternoon. From furniture to clothing, books to electronics, employees donated hundreds of items to the market. Instead of cash, everyone at Hoffman Nursery received “Hoffman Bucks” to spend. For every Hoffman Buck…

"The trendiest plant this Christmas is the cactus"

Poinsettia sales have been pricked by the rise in popularity of the cacti, with one garden centre chain reporting higher sales of these prickly subjects. Some 50% more cacti have been sold this year, according to Wyevale Garden Centres, which reports that its customers are buying an average of two plants each this…

UK: Sales of Christmas trees, Christmas flowers and orchids up

Waitrose reports that total sales excluding fuel were down 1.9 per cent compared to the same week last year, following a planned decision to reduce promotional activity. Customers began to stock up for the big day, with sales of panettone up by 12 per cent and mince pies up by 9 per cent.  Shoppers were also busy getting their homes ready…

Video: Christmas at a British plant supplier

Farplants put together a video to give you an overview of the hard work that goes into producing their festive planted containers and wreaths. The team also sort and dispatch potted Christmas trees for garden centres across the UK. They offer 9 different potted Christmas trees, which includes Serbian…

Designer Cut Flowers launches in New York City

"Tropical Nouveau theme emerges as next trend in floral design"

Designer Cut Flowers, the Miami based importer of premium exotic flowers from Holland and Guatemala, hosted an event in New York City to introduce their flower portfolio to floral designers and event planners. The event themed Passion, Petals, and Purpose was held at atelier Maison Gerard. ͞"These wonderful Cymbidium orchids have been four…

Nancy van Kleef is new Flower Council of Holland board member

The arrival of Nancy van Kleef provides the Flower Council of Holland with an experienced new board member with an accounting background and extensive experience of developing brands.  Whilst formulating a new board, the Flower Council of Holland is still heavily focused on more shopper activation alongside collective promotion. Nancy van Kleef, who…

Australia: A reason to celebrate local products this Christmas

The Australian Made Campaign is urging shoppers to support local manufacturers, farmers and retailers by looking for the Australian Made, Australian Grown logo this Christmas.…

The 10 most popular pink roses of 2018

The year is almost coming to an end and that means it’s time for Parfum Flower Company to reflect on a wonderful year and busy themselves with one of their favorite things: the annual lists. For this one they dove into the online statistics because they were eager to find out what their customers'…

Kentia Palm: January 2019 Houseplant of the Month

Kentia Palm (Howea forsteriana) is a plant with a relatively small base from which slender stems grow upwards bearing soft and elegant green palm leaves. It’s one of the few palms that thrives on little light, low humidity and cool rooms. Kentia Palm is also an attractive feature in the home: the light…

Christmas tree farmers campaign for real trees

Artificial trees, once crude imitations of an evergreen, are now so realistic that it's hard to tell they are fakes even though many are conveniently pre-strung with lights and can fold up for storage at the push of a button. Between 75 and 80 percent of Americans who have a Christmas tree now have an artificial one, and…

Netherlands: Arrival of FloriWorld another step closer

The arrival of floriculture attraction FloriWorld in Aalsmeer has come another step closer as the necessary signatures have been placed on the Design & Build contract.…

India: 200,000 stems of flowers for fairytale wedding

A glamorous fairytale wedding is being celebrated in India, for which more than 200,000 stems of flowers have been ordered. Before the festivities could start growers, logistics staff and flower arrangers collaborated closely to decorate the beautiful venue. Over 200,000 stems Thanks to a collaboration between FleuraMetz’s sales, logistics and…

Poinsettia takes the limelight on National Poinsettia Day

8 million poinsettias will be sold in the UK this year, and between 105 and 110 million poinsettias will be sold in Europe this year, of which 32 million will be sold in Germany. Plenty of reason for Stars for Europe , the marketing initiative of European poinsettia breeders Dümmen Orange, Selecta One, Beekenkamp and…

PanAmerican Seed promises huge color impact at IPM Essen

PanAmerican Seed will welcome thousands of attendees to IPM Essen 2019, where the company will showcase a new look at its stand that promises huge color impact. This year’s focus is Pansy Cool Wave and the new Viola Quicktime. Both series will launch fresh new colors and concepts, including a…

The dream of a perfect climate

What's better than a dream come true? And what if this dream were to help save the earth? More and more often we see, smell, feel and hear about the effects of climate change; and according to the experts we know that CO2 emissions must be drastically reduced to keep global warming below the crucial limit of two degrees…

BloomsyBox launches Martha Stewart rose collection

The Martha Stewart Rose Collection by BloomsyBox is a new line of rose varieties hand-selected by Martha herself. Every month, subscribers will receive a farm-fresh rose bouquet bursting with blooms of roses hand-selected by Martha, securely hand-tied and wrapped in a specially designed box. Also in the box is…

Living Coral is Pantone's Color of the Year

Pantone has announced its Color of the Year for 2019: Living Coral. The company calls it "a nurturing color that appears in our natural surroundings and at the same time,…

January 22-25, 2019

IPM Essen: 17 countries present innovations in international joint booths

IPM Essen is around the corner. In less than two months, this exhibition will be held in Essen, Germany from January 22-25. Over 1,500 exhibitors will present their products and services and the large number of international joint booths will once more highlight the significance of IPM Essen in the…

Re-branding Sunpuma

This year, MNP flowers launched Sunpuma. This brand with a luxurious touch and feel, is the rebranded version of Suntory Ipomoea. The main reason to modernize the brand is the introduction of the Purple Princess variety. For more information: www.sunpuma.com mnpflowers.com

cooperation with Jongeneel Transport

Chrysanthemum Royal Van Zanten travelling CHIC

If you have a truckload of promising chrysanthemum young plants on board, you want to show it! Two trucks from Jongeneel Transport are travelling CHIC from now on. These new fancy trucks mark the continuing cooperation between Royal Van Zanten and Jongeneel Transport. With “People, Planet, Power” as core values, Jongeneel Transport is…

A liqueur of Vanda Orchids

"A novel way to market exceptional flowers"

The Vanda orchids of Dutch grower Anco Pure Vanda are not only unique because of their aerial roots, but also because of the special blue color of their iconic 'Blue Magic' flowers. To market these already exclusive flowers in a novel way, Steef van Adrichem of Anco Pure Vanda went to talk with Kordaat…

Takii and the Van Gogh Museum renew their partnership for three years

Takii and the Van Gogh Museum are renewing their current partnership agreement for three years. This renewal is due to the successful collaboration over the past three years. The Dutch embassy in Tokyo was the setting for the official confirmation of the renewed partnership between Takii and the Van Gogh Museum. The…

February 27, London

"Play your part in the 2019 garden industry story"

Interest in gardening, lifestyle, health and wellbeing is increasing and as a result these are popular topics for the media as consumers strive to create their own ‘Healthy Habitats’ in the home and garden. Be part of the 2019 garden industry story by booking your stand at the Garden Press Event 2019. Returning to the…

A special kind of Christmas tree

"We wish you a rose-mary Christmas"

Waitrose & Partners will again be stocking rosemary Christmas trees, after proving a hit last Christmas. The herb is a favoured garnish of choice for the grocer’s shoppers at Christmas, making it into the top 3 best selling fresh herbs with sales up 200% over the festive season compared to the rest of the…

US (CA): Westerlay Orchids gifts over $89K to Breast Cancer Resource Center

For the 4th consecutive year, Santa Barbara’s Westerlay Orchids successfully raised funds for the Breast Cancer Resource Center of Santa Barbara, bringing the floral shop’s total donations to just over $89,000 since 2015. For over 20 years, the BCRC has served the Santa Barbara area, providing free…

US: Flower growers invited to join annual Washington, D.C. fly-in

Flower farmers are asked to join the upcoming fly-in February 26-28, 2019. "This is your opportunity to advocate for the work you do and its impact on the economy. It’s your chance to explain how policies from D.C. affect real farmers and their families. And it’s your opening to help make something big happen for…

Table decoration kit: a novel way of marketing flowers

All the ingredients for a festively decorated table together in one beautiful box. That will make things easier for your customers to get festive this Christmas. "The table decoration kit is easy to make. But you do need to start the preparation well in advance", 365 days of flowers advises . "First place a dining…


© FloralDaily.com 2019

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