Joost Bongaerts, Florabundance Inc. explains

Why should all companies with an interest in the U.S. market participate in “That Flower Feeling“ campaign?

Earlier this year, CalFlowers launched a consumer-facing brand called "That Flower Feeling," with the aim to get more Americans to buy flowers more often. The brand's first campaign – 'Flowers. Self-care made easy' launched in January and has achieved impressive results, reaching approximately 60 million…

Flowers sold at low price to avoid waste in Koyambedu

To reduce the wastage of flowers, traders at Koyambedu wholesale market were forced to sell flowers at lower prices. Despite this, they fear that there will be several kilos of flowers leftover. With Aadi month and temple festivals coming to an end, it had affected the brisk business of flowers at the market.…

Kenya: Horticulture fruit and flower exports fall

Kenya's horticulture earnings dropped by Sh32 billion in the first half of the year on the back of reduced returns from flowers, vegetables, and fruits. The Horticulture…

SAF's Petal it Forward on October 19, 2022

Wednesday, Oct. 19 is the date of this year’s Petal It Forward, the Society of American Florist’s international goodwill initiative, where on one day thousands of floral industry participants hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and share the other with…

Growers' vision on product competitions:

"The consumer is not standing next to the plants with a laptop to see if they meet the right specifications"

Floriade Expo 2022 in Almere, the Netherlands, gives the horticultural sector as a whole a stage, but also individual growers. For example, they can enter product competitions. But how do growers themselves actually view these competitions, in which not only a jury but also the consumer is involved in…

US: Western Growers praises Gov. Newsom's Bold Water Supply Strategy for California

In response to Gov. Gavin Newsom's Water Supply Strategy that was announced on August 11, Western Growers President & CEO Dave Puglia issued the following statement: “We…

India: Yara Growth invests $50M in ag-fintech company

Jai Kisan is a leading financial services provider to rural Indian farmers and retailers. The company focuses on enabling more transparent and attractive financing along the agriculture value chain with its buy-now, pay-later, and supply chain financing offerings. Founded by Arjun Ahluwalia and Adriel Maniego…

National Garden Bureau rolls out six plant classes for the 2023 “Year of the” Program

National Garden Bureau, the non-profit organization promoting gardening in North America on behalf of the horticulture industry and its members, just rolled out all six of the 2023 “Year of the” plant classes last month at Cultivate’22. For the bulb crop, 2023 will be the Year of the Amaryllis. For annuals,…

7 top Facebook trends for 2022 to incorporate into marketing strategy

When it comes to social media marketing these days, we hear about TikTok and Instagram all the time. It can be easy to think of Facebook as something you “keep monitoring” while you put all your efforts into producing Instagram Reels or Stories. But that would be a mistake. After all, Facebook is still…

NL: 57 nationalities present at International Flowerbulb Tournament in Hillegom

Last week the International Flowerbulb Tournament took place at the local tennis club in Hillegom, the Netherlands. The event skipped two editions due to covid but was now back for already the 19th edition. Although an amateur tournament, the level of play is said to be high, and the line-up truly is…

Schoneveld Breeding

Schoneveld Breeding portal: more marketing materials available

From now on, Schoneveld Breeding marketing materials are available anytime and anywhere. Supporting customers in sales by sharing marketing materials, brochures, growing support documents, and other information. On the newly developed Schoneveld portal you find all documents needed. Available at any time…

Australia: Grants to net more horticulture industries

A new round of grants to encourage growers to invest in crop netting is now open and has been extended to include a broader range of horticulture industries across Western Australia. A total of $2.6 million has been allocated to WA from the latest round of the Horticulture Netting Infrastructure Program…

DVFlora

Marketing material for American Grown Flowers Month 2022

Who is Certified American Grown?Certified American Grown (CAG) is a non-profit organization started in 2021 that was originally launched in 2015 as a marketing brand. Now, as…

Washington post

US (WA): After 48 years of brightening area gardens, Roozen’s Nursery has closed

Holland wasn’t big enough for the Roozen boys, so they left their tiny country in search of room to grow. For close to 50 years, Roozen’s Nursery, the business brothers Jos and Eric Roozen nurtured, helped beautify suburban yards until it closed recently.  “We started working for our father in the 1950s for…

© David Herraez | Dreamstime.com

Defra unveils new route for 10,000 farm workers to come to UK

Defra has unveiled a new route for a further 10,000 farm workers to come to the UK following pressure from the industry and the UK Trade and Business Commission. The government confirmed that 8,000 fruit and vegetable pickers and 2,000 poultry workers will be given a new visa route for seasonal work. It…

© Sasinparaksa | Dreamstime.com

US (OH): ScottsMiracle-Gro reduces outlook for sales

The Scotts Miracle-Gro Company, the marketer of branded consumer lawn and garden and indoor and hydroponic growing products, said consumer purchases of its core lawn and garden brands surged in May, with unit volume now trending towards the Company’s original assumptions for the season. However, a…

Syngenta Flowers

Felix Schlösser new head of marketing Europe for Syngenta Flowers

Syngenta Flowers announces the appointment of Felix Schlösser as the new Head of Marketing EAME for Syngenta Flowers. Felix previously held the position of Sales Unit Manager in Germany, Austria, and Switzerland (DACH). He brings practical experience and knowledge in both marketing and sales to the…

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Kokoplant: "From the CheckUp there were new things that we had not yet looked at"

More and more Floriday users are requesting a CheckUp. Floriday has talked to Kimmy de Lijster, who works in the sales back office at Kokoplant from Poeldijk. They asked Kimmy about her experiences with the CheckUp. About  Kokoplant“Kokoplant is a business enterprise started by René van Kester and Monique…

Floriday

The opportunities and possibilities of a single packaging unit sticker

In the floriculture chain, placing stickers on orders is essential for processing the products further down the chain. Many different types of stickers are used for this. 'Not ideal' according to many growers. That is why Floriday is looking into introducing a single 'sector sticker' that growers,…

New Bloom

Five points to consider when developing flower industry website

There are many things needed to ensure the success of a website, especially a business-to-business that is depended on by companies that provide products and services to other businesses. Not everything can be attributed to a flower industry website, but ensuring that what you include brings value and a…


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