Marketing

Re-branding Sunpuma

This year, MNP flowers launched Sunpuma. This brand with a luxurious touch and feel, is the rebranded version of Suntory Ipomoea. The main reason to modernize the brand is the introduction of the Purple Princess variety. For more information: www.sunpuma.com mnpflowers.com

cooperation with Jongeneel Transport

Chrysanthemum Royal Van Zanten travelling CHIC

If you have a truckload of promising chrysanthemum young plants on board, you want to show it! Two trucks from Jongeneel Transport are travelling CHIC from now on. These new fancy trucks mark the continuing cooperation between Royal Van Zanten and Jongeneel Transport. With “People, Planet, Power” as core values, Jongeneel Transport is…

A liqueur of Vanda Orchids

"A novel way to market exceptional flowers"

The Vanda orchids of Dutch grower Anco Pure Vanda are not only unique because of their aerial roots, but also because of the special blue color of their iconic 'Blue Magic' flowers. To market these already exclusive flowers in a novel way, Steef van Adrichem of Anco Pure Vanda went to talk with Kordaat…

Takii and the Van Gogh Museum renew their partnership for three years

Takii and the Van Gogh Museum are renewing their current partnership agreement for three years. This renewal is due to the successful collaboration over the past three years. The Dutch embassy in Tokyo was the setting for the official confirmation of the renewed partnership between Takii and the Van Gogh Museum. The…

A special kind of Christmas tree

"We wish you a rose-mary Christmas"

Waitrose & Partners will again be stocking rosemary Christmas trees, after proving a hit last Christmas. The herb is a favoured garnish of choice for the grocer’s shoppers at Christmas, making it into the top 3 best selling fresh herbs with sales up 200% over the festive season compared to the rest of the…

Table decoration kit: a novel way of marketing flowers

All the ingredients for a festively decorated table together in one beautiful box. That will make things easier for your customers to get festive this Christmas. "The table decoration kit is easy to make. But you do need to start the preparation well in advance", 365 days of flowers advises . "First place a dining…

US (CA): Handing out bunches of smiles with Petal It Forward

Last month the team at KB Farms participated in Petal it Forward. They partnered with florists and flower farms around the country to give out bouquets to unsuspecting people throughout the country. The team hit the pavement, along with the folks from Sakata Seed America and Floralife. While countless…

UK: Michael Warren celebrates 50 years as a horticultural journalist

Michael Warren FCI Hort., is celebrating 50 years as a horticultural journalist this month. Starting out in 1968 as a photographer he quickly specialized in horticultural subjects, writing, lecturing, organizing and leading garden tours, recently adding garden cruises to his busy life. He is as enthusiastic as ever chasing new plant…

Ger de Brabander, Royal FloraHolland:

"95% of rose growers currently supply good product photos"

The Rose product group at Royal FloraHolland distinguishes itself when it comes to taking product photos that meet the requirements. Why? Ger de Brabander, Rose auctioneer/Assortment Manager in Naaldwijk explains how they achieved this result. Ger de Brabander: "Roughly 95% of rose growers have their photos in order. That is…

"Día de los Muertos very popular in Germany and France (again)"

On 1 and 2 November the Flower Council of Holland invited the media, influencers and the general public to celebrate Día de los Muertos: a tradition originating from Mexico with flowers in the starring role that keeps the memory of deceased loved ones alive.  Over 2500 visitors For France it was the second time that the…

Turning poinsettias into Paintsettias

For consumers who want some extra glitter and glamour added to their poinsettias, Plantpeddler has come up with the Paintsettia. Each year, their painting crew gets out their colors to add some extra shine to the Christmas plants. Here's what that looks like: For more information: Plantpeddler 530 Second Avenue SW Cresco, IA 52136 T: 800.827.1654 F: 563.547.5792 info@plantpeddler.com www.plantpeddler.com

"Plant Bathing Studio achieves PR value of over 1.5 million euros"

The Plant Bathing Studio that Mooiwatplantendoen.nl opened in the heart of Amsterdam between 15 and 20 October, achieved a media value of over 500,000 euro and a PR value of over 1.5 million euros, according to the Flower Council of Holland. Radio, television and social media Both radio and television paid extensive attention both nationally…

Tulip Vodka featured in Atlas Obscura

Vodka can be made out of nearly anything. While it’s typically made from potatoes or grain, a new version of the liquor has sprouted up. Made from tulip bulbs, it comes, of course, from the Netherlands. Dutch Tulip Vodka makes two varieties. One, the Dutch Tulip Vodka Pure, is entirely made of water and tulip bulbs,…

Calendar for Flower Council of Holland 2019-2020 consumer campaigns unveiled

During the year presentation on 31 October the Flower Council of Holland presented the 2019-2020 year calendar for generic consumer campaigns to its stakeholders. The calendar shows when generic consumer-directed campaigns are scheduled for flowers and plants linked to specific growth platforms.  Exploiting opportunities for growth…

Selling plants on Amazon: A forest of untapped opportunity

A first-of-its-kind study out of Kansas State University examined the the untapped market for selling plants online by horticultural businesses. Lauri Baker, Cheryl Boyer, Hikaru Peterson, and Audrey King researched this facet of the $14 billion US horticulture industry to establish a starting point for ongoing examination…

November 23-25, Bethnal Green

UK: Dial-a-Star a Mexican wave for Poinsettia

London celebrates the poinsettia, the UK’s number 1 Christmas houseplant, with an installation co-created by Stars for Europe and McQueens Flower School. Highlighting the poinsettia’s Mexican heritage, ‘Dial-a-Star’ features an iconic London telephone box positioned within a landscape of white and red poinsettias, alongside some…

Helleborus: December Garden Plant of the Month

Helleborus flowers in the middle of winter - a plant that blooms, even when most garden plants are hibernating. Helleborus (also known as the Christmas rose) treats you to large white flowers with a crown of stamens at their heart from November to March. The plant can cope with snow or frost: branches…

"A sustainable garden is a living garden"

Under the motto ‘Growing together’, Plantarium, international fair for the nursery stock industry, and trade fair Groen-Direkt worked together. Two fairs took place on 22/23/24 August 2018, under one roof in Boskoop, The Netherlands. To show how cooperation leads to a greener world gardener ‘Willemstein…

Lisianthus in the December Flower Agenda

The lisianthus, decorating interiors in the December months, has its roots in the Wild West and has come to Europe all the way via Japan. Consumers can read all about this natural beauty in the Flower Agenda at  Funnyhowflowersdothat.co.uk . Lisianthus’ origin  The lisianthus originates from North America where it grows in…

US: Petal It Forward generates 90 million consumer impressions

The hits keep coming for the Society of American Florists’ 2018 Petal It Forward. This year’s initiative didn’t just create goodwill and good feelings around the country — it’s also generated 90 million consumer impressions and counting, including high-profile placement in national publications and on…

US (NY): Hortus Forum prepares for annual Poinsettia Sale

The trees may still be showing fall color, but Hortus Forum at Cornell University is busy getting ready for the winter holiday. A subset of the club’s members are growing over 500 poinsettias in 16 different varieties ranging from “Christmas Feelings Merlot” to “Whitestar” and “Venus Hot Pink”. Hortus Forum’s mission is…

Promoting the holidays on Pinterest

The leaves are beginning to change, and you know what that means? It’s time to prepare your Pinterest boards for holiday selling! Say what? Yes! You’ll be glad you started early and are prepared to use the latest in social media to market your business. by Cindy Hanauer, AFE Trustee; CEO of Grand Central Floral, LLC…

US: Petal It Forward spreads happiness across the country

On October 24, Dümmen Orange, North America led four Petal It Forward events across the country. In Columbus, Ohio, where the company’s North American operations are based, the group, including members from Dümmen Orange, Kroger, and the Gems Group distributed 600 bouquets to surprised recipients over…

EU to support Naivasha farmers access markets

The European Union has funded WWF Kenya Sh168.3 million to support horticulture farmers in Naivasha access ready markets and reduce post-harvest losses. William Ojwang, the program manager at WWF-Kenya in charge of the Africa Rift Lakes, said through the Green Horticulture at Lake Naivasha project, farmers will sign…

US: Florists share winning social media strategies from Petal It Forward

Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the Society of American Florists’ Petal It Forward movement. Now in its third year, Petal It Forward had 457 officially registered events, which helped the…

US (FL): FNGLA unveils new membership campaign for 2018-19

Proud to be an FNGLA member and ready to spread the word? Here's an easy way to share how your Association makes a difference for Florida's nursery and landscape industry.  FNGLA unveiled a new…

US: Promotional materials available for NGB “Year of the” program

The “Year of the” promotion is ready to help growers, garden retailers (both online and brick-and-mortar) and garden communicators encourage consumers to discover and embrace four plant classes. Promotional marketing materials for the four 2019 “Year of the” classes are now available on National Garden Bureau’s website:…

Vilosa

Dutch kalanchoe growers go forward under one name

Growing delight is a core value and cornerstone for the Solis Plant and De Veranda nurseries. The massive developments in the Kalanchoë market led the two businesses to join forces over a year ago, and they have developed a close collaboration. The two flowering pot plant specialists are announcing big…

Smithers-Oasis/Floralife partner with AFE for end-of-year gift-matching challenge

Smithers-Oasis/Floralife is once again, partnering with the American Floral Endowment (AFE) to support AFE’s work for the cut flower industry, with the Matching Gift AFE…

Orchid: in the November Flower Agenda

It is all about chic orchids in November, with special guests like the Vanda, Cymbidium and Phalaenopsis. Consumers will quickly discover these elegant beauties in the Flower Agenda on  Funnyhowflowersdothat.co.uk . The orchid’s origin  You never ask a lady’s age, so no one can really say how old these beauties in the world’s second-largest family of…

Westland Horti Tours

Dutch greenhouse horticulture increasingly a tourist attraction

An increasing number of business people and tourists from at home and abroad are taking a peek inside Dutch greenhouses. The demand for tours with a professional guide is growing fast. Aad Verduijn and Wilma Verkade of Westland HortiTours started almost four years ago with organizing tours to the greenhouse industry led…

Nine new retailers to promote American Grown Flowers Month in 2019

Certified American Grown (CAG) recently “set up shop” at the Produce Marketing Association’s Fresh Summit in Orlando. Certified American Grown kicked off 2019’s promotions for July at PMA’s Fresh Summit this October. A focus on celebrating American Grown Flowers Month has already proven to drive sales. With red…

Syngenta Flowers expands Calliope campaign

Syngenta Flowers' biggest ever retail campaign, for the Calliope, has been so successful that it will continue and grow in 2019. Launched this spring, feedback from both consumers and partners during the campaign has been extraordinary, according to the breeder. At outreach events, such as the UK’s RHS Malvern Show,…

NL: Sneak preview of flower theme park

A team of developers and architects is working behind the scenes on the unique and magical experience where visitors will be able to discover and experience the positive effects of flowers and plants on quality of life. Where are we now? And what are we working towards? Director Daniëlle Santen and…

'Green Cities for a Sustainable Europe' initiative

EU campaign for greener cities

Green Cities for a Sustainable Europe is an information platform funded by the EU for professionals who want to gain knowledge about green as a solution to fight the adverse effects of climate change. More green public spaces Urbanization and climate change call for new solutions to maintain the quality of life in cities. Public green spaces has a positive…

US: Industry members surprise consumers with 'Petal It Forward' flowers

For hundreds of floral industry members across the country — and an untold number of consumers who happen to come into contact with them — Oct. 24 was the day to revel in the power of flowers and to experience just how good it feels to give  and  receive floral gifts. The Society of American Florists'  2018 Petal It Forward  officially kicked off…

NL: Gerbera and lisianthu promotion plan approved for 2019-2021

On 17 and 18 October 2018, at Royal FloraHolland, those present voted for gerbera and lisianthus FPC product agreements for their promotion plan for 2019-2021. Gerbera promotion plan The Gerbera growers who were present represent 75% of the total Gerbera turnover. The new promotion plan was created in collaboration with Van…

Rhipsalis: November Houseplant of the Month

Very unusual: Rhipsalis is actually a cactus, but without the spikes. This houseplant is a fast grower that hangs down in long messy tendrils or grows upwards in a bushy form. Dark green at the top, a bit wispy at the ends, fabulous for exciting peepholes and tabletop meadows. The plant is also known as…

US (FL): Blooms for Boobs sponsors Pink Flower Shop

On October 20, 2018 Blooms for Boobs sponsored the Pink Flower Shop for breast cancer awareness month at Dadeland Mall. Using flowers donated from Jet Fresh Flower Distributors in Miami, Fla. people donated $10 to make their own floral bouquet to benefit Susan G. Komen’s Miami/Fort Lauderdale chapter.   This one-day event…

UK: Vlogging, boosting, and targeting your consumer at the HTA Marketing Forum

The HTA Marketing Forum took place at Horticulture House, Chilton, on 17 October and aimed to give delegates an insight into the advances in marketing to help them ‘Stand Out from the Crowd’. Covering all disciplines of marketing, the key takeaways from the day were: Reports of retail death are greatly exaggerated, as despite 69% saying they shop online…

US (FL): Jet Fresh Flower creates preserved rose pink ribbon

For October’s breast cancer awareness month, Jet Fresh Flower Distributors made a large pink ribbon covered in pink preserved roses. Donated by Rose Amor, they designed a simple DIY preserved rose pink ribbon to help raise awareness and proceeds for breast cancer. This custom pink ribbon measures about 4 feet tall and is…

US (FL): Dewar Nurseries launches new family-owned brand: Elizabeth & Alexandra

Dewar Nurseries, one of America’s largest rose growers, introduces Elizabeth & Alexandra, a new division offering innovative floral creations and an assortment of edible fruits. Named for the third generation of the Dewar family, the Elizabeth & Alexandra brand offers a youthful eye toward quality, style and…

Home Garden Conference: how to reach the next generations?

‘Today’s youth, tomorrow’s future’ was chosen as central theme to this year’s Home Garden Conference that took place on 27-28 September in the Enkhuizen area in the Netherlands. Referring to both the future consumers of products and the employees of the industry, this year’s event focused on how to…

Tour operator births horticultural tourism in Kenya

A Kenyan tour operator is flying flower enthusiasts from leading export markets to flower growing zones in the country in what is christened ‘horticultural tourism’. This new form of tourism by Cranbrook Tours’ in partnership with Locals and Associates Company Limited adds to an emerging global trend in agro-tourism, shifting…

The changing face of plant retail

Changes in both retail and consumer footprints are forcing a change of approach in plant breeders. This is largely being driven by a change of influence amongst the consumer. For example, are they aware of Genetics in plants? The changing face of retail for both plants and green products worldwide is not only impacting…

Winners of first American Grown Flowers Month merchandising contest announced

Eighteen stores that wowed consumers with their displays and promotional efforts for Certified American Grown Flowers were selected as winners of the first-ever American Grown Flowers Month merchandising competition held throughout the month of July. The winners represent first, second and third place honorees from among…

Bringing garden benefits to America’s most vulnerable children

The Scotts Miracle-Gro Foundation announced its multi-year partnership with the National Head Start Association to combat some of the most pressing challenges facing today’s youngest generation, improving access to healthy food and increasing time spent outdoors connected to nature. The three-year…

New export platform for Belgian agricultural products

Looking for a supplier of meat, fruit & vegetables, horticultural products, potatoes, dairy products or other fresh produce from Belgium? Want to remain abreast of the news about fresh Belgian products or do you want to dig a little deeper into background information about quality systems, business…

Pyracantha: October Garden Plant of the Month

Pyracantha (also known as firethorn) is a shrub with flaming berries in the autumn and green leaves in the winter and early spring. In May and June the plant blooms with a host of cream flowers, so that the shrub provides beauty in the garden all year round. Pyracantha likes to grow against a wall or…

Flower donations, ambassadors needed

Rose Parade efforts in full swing

Plans for the first two Certified CA Grown entries at the 2019 Tournament of Roses Parade are already underway, and the ramp up to the New Year’s Day tradition has begun. The entries from Cal Poly Universities and FTD Companies Inc. – the first to announce so far – will both feature CA Grown flowers and foliage. Additional…

US (MI): Spring Meadow raises $1 million for cancer cure

This year, the Invincibelle Spirit Campaign hit a significant milestone in its drive to raise money for breast cancer research — a milestone reached through the collective efforts of garden centers across the U.S. — and they're not done yet. Since 2009, Spring Meadow Nursery, a Proven Winners member headquartered in Grand…

American Flowers Week 2019 branding unveiled

American Flowers Week have shared the red-white-and-blue illustrated floral print that they commissioned from Seattle-based artist Josephine Rice. You can download the free graphics for 2019 American Flowers Week Promotional use here . Debra Prinzing recently met Josie for an extended face-to-face interview. Read the interview and find…

OZ Planten's Nathan & Elfrieda prepare for construction trip to Guatemala

On Friday the 9th of November, Nathan van der Maarl & Elfrieda Penders of OZ Planten will travel to Guatemala together with 11 volunteers to work on a local building project. It is the fifth year in a row that the Dutch Flower Group is organizing a construction trip together with the Dutch Flower…

Ethiopia: OVC Center inaugurated in Koka

Initiated by three horticulture farms, Florensis Ethiopia, Syngenta & Dummen Orange, a Social & Environmental development organization (SAEDO) was established on March 26, 2014 in Koka town based at Koka Negewo Elementary School. SAEDO established with the goal of poverty reduction by assuring the most marginalized…

US (FL): Jet Fresh opens doors and supports breast cancer awareness

Jet Fresh Flower Distributors is opening its doors. On Wednesday, October 17, 2018, their Miami branch office is hosting an Open House Happy Hour from 12 p.m. to 5 p.m. to welcome customers and members of the floral trade to visit the new facility and see new floral products available to order wholesale…

US (FL): A traffic manager’s perspective on flowers

He’s in charge of shipping at Jet Fresh Flowers. He ensures all orders are sent out on time. He’s the company's traffic manager, Jason — and he’s stepping out in front of the camera to give A Traffic Manager’s Perspective on flowers from Jet Fresh Flower Distributors. Read more and view the other episodes in the series here.

Flower Council of Holland launches new campaign

We celebrate the most important things with flowers: friendships, milestones, love, and many of life’s other highlights. So, We Need More Flowers. This is the approach taken with the new international cut flower campaign from the Flower Council of Holland.  For dreamers and doers A development session was hosted involving members from the…


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