Marketing

Mayesh launches new eCommerce website

"Quick and easy access to blooms from our inventory and farms"

Mayesh Wholesale Florist is inviting florists to explore its newly redesigned website and ecommerce flower tools. The updated site has been created to provide a user-friendly experience with improved navigation designed to assist clients in finding quality flowers and educational resources. Walter St.…

Gazing into a 'crystal ball' with the Green Trend Report

The world of flowers and plants is changing fast. It’s becoming increasingly challenging to respond effectively to the wishes and expectations of consumers. Wouldn't it be nice if we had a crystal ball to peek into the future? To gain insight into new developments at a glance? We could see which trends…

Petal It Forward garners nationwide attention

US: Cal Poly, farms, wholesalers share the floral love

Petal It Forward, an annual event from the Society of American Florists, encourages florists, flower farmers and flower lovers to surprise people with a double floral treat – two fresh flower bouquets, one to keep and one to share.  For the second year in a row, the California Cut Flower Commission (CCFC)…

Disneyland prepares for holidays with 10,000 poinsettias and 10,000 cyclamen

As thousands of people flood into the Disneyland Resort to enjoy the holiday decorations, it’s hard to remember that this was once considered the slow season — a time when people were too busy shopping and cooking to think about theme parks. But that was before the company made a massive investment in…

AFE Challenge enters third year of gift-matching

Smithers-Oasis/Floralife is partnering with the American Floral Endowment (AFE) for the third year in a row to support AFE’s work for the cut flower industry, for the Matching Gift AFE Challenge.Now through December 31, 2019, Smithers-Oasis/Floralife will match your donations, dollar-for-dollar, up to…

Festive Pines: December Garden Plants of the Month

Spruce (Picea) and fir tree (Abies) are the real stars in December, but don’t overlook what they can offer during the rest of the year in terms of greenery and interesting points of focus in the garden. The range is extensive, and every pine tree has its own personality. There are species that look like…

Australia: Greener Spaces Better Places has launched

The 202020 Vision has evolved, as the next phase of this urban greening initiative takes root under a new title – Greener Spaces Better Places. Working to build on the momentum, networks, and ambassador program grown through 202020 Vision, the mission of this next phase is to make Australia’s urban areas…

GrowIt! partners with TPIE to release 2020 Houseplant Report

The consumer demand for houseplants has rapidly increased in recent years and is still growing. As retailers find more consumers coming through their doors looking for foliage plants and succulents, it’s important for them to be knowledgeable on what consumers are struggling with and asking about. The…

Labor, water & climate

US (CA): Challenges for California horticulture

At its monthly meeting today, the California State Board of Food and Agriculture heard a cautiously optimistic appraisal of agriculture’s future through 2050 from economist Dr. Daniel Sumner, director of the Agricultural Issues Center at UC Davis. Dr. Sumner believes that net farm income will continue to…

Orange tulips to bloom in Ottawa to celebrate 75 year of liberation in Holland

About 100,000 of the special liberation bulbs are being planted by the National Capital Commission (NCC) in Ottawa, where they will bloom into large, bright orange tulips in time for the commemoration of Holland’s liberation on May 5, 2020 — and the Canadian Tulip Festival, one of Ottawa’s top…

2020 American Flowers Week branding unveiled

Flower farmer, botanical artist and new Slow Flowers member Tamara Hough of Morning Glory Flowers has been commissioned to design the American Flowers Week branding for 2020. "The playful and charming floral ladies, faces and fashions that Tamara posts on her Instagram feed captured our imagination as a…

Show Your Colours Award gets 5th edition at IPM 2020

The Show Your Colours Award will be presented for the fifth time during the International Pfanzenmesse (IPM) 2020 in Essen (Germany). All IPM exhibitors with woody plants and perennials can submit plants or plant concepts for this award. The Show Your Colours Award IPM 2020 is organised by Messe Essen,…

New EU rules require expanded inspections for US plant product exports

The Washington State Department of Agriculture (WSDA) is alerting businesses that export plant products to the European Union (EU) of new regulations taking effect December 14 that will require a phytosanitary certificate for most plants and plant products. Before plants and other raw and minimally…

"The power of flowers is real"

On October 23, Dümmen Orange, North America led four Petal It Forward events across the country. In Columbus, Ohio, where the company’s North American operations are based, the group distributed over 500 bouquets and 600 succulents to surprised recipients over the lunch hour. With the directive to keep one bouquet or succulent…

Day of the Dead flowers and history

Day of the Dead (Día de los Muertos), is a holiday that is celebrated annually on November 1st and 2nd to honor and remember those that have passed on. The holiday resembles All Saints Day and All Souls Day, which are celebrated after Halloween on the Christian calendar. First developed in Mexico, the…

NL: Dillewijn Zwapak presents new edition of DZ Magazine

Dillewijn Zwapak presents the new edition of DZ Magazine, an inspirational magazine containing new packaging products, trends and interesting stories. DZ Magazine will come out 4 times a year. DZ Magazine and the new catalogue with more than 2000 basic items for growers, retailers and florists are both available…

O cactus tree, o cactus tree...

"How lovely are thy needles". Wait, that's not right. But replacing branches with needles is exactly what the cactus Christmas tree is doing. It seems Amazon sellers are responding to the current houseplant trends, with cacti and succulents being particularly popular at the moment. For the consumer who wants something else than…

Looking back on Petal It Forward 2019

Florists nationwide took part in SAF’s Petal It Forward Event. To be exact, 650 floral teams in all 50 states, plus Canada and Puerto Rico, surprised those in their local communities with two free bouquets each so they can experience the flower power. DVFlora also participated in the event, resulting in…

Floral pros in 50 States ‘Petal It Forward’

When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he'd drum up some excitement for the Society of American Florists-led feel-good giveaway and generate positive press for Lafayette Florist, Gift Shop & Garden Center, his family's longtime…

Comparing Florverde Sustainable Flowers and GlobalGAP + GRASP

In the world of certification standards, new initiatives appear or are being promoted by different markets that aim to become regional or global references. This generates…

A.M.A. wears #HatsForHope in support of Brain Tumour Foundation of Canada

October 24 was Brain Cancer Awareness Day in Canada, a day that means a lot to the team at A.M.A. Every day in Canada, 27 people are diagnosed with a brain tumour, 8 people learn they have brain cancer, and 19 people learn they have a non-malignant brain tumour, like Managing Director Rick Bradt did in…

Certified American Grown farms shine at Fresh Summit booth

Certified American Grown staff members were joined by six certified farms in a large booth at Produce Marketing Association’s Fresh Summit in Anaheim, California, last week.  Within the 20×50 booth space, each farm had dedicated space to put their American Grown Flowers and Greens front and center. A sign…

How will the next generation buy flowers?

Smartphones are replacing old swipe readers. Tablets are replacing old point-of-sale (POS) systems, and on-demand delivery services are replacing the old “You will get it when we can get to it” service model. This new era of shopping technology creates new opportunities for future customer engagement…

U.S. Flower Consumer Report highlights market trends

PMA’s original research, “Floral Market Demand Space”, supports PMA’s commitment to help floral members grow their business by providing access to critical insight into when, why and how U.S. consumers choose floral products. This first chapter of the report provides every member of the floral industry,…

Ball looks back

Running around at the PMA Fresh Summit

This year, the PMA Fresh Summit took place at the Sunny State of California, in Anaheim. The show began last Friday at the Anaheim Convention Center gathering over 1000+ exhibitors representing the cut flower and fresh produce industry. Ball was also there, presenting their core and new products. They…

Brexit - the new deal and what to do now?

As the uncertainty surrounding Brexit continues, we attempt to clarify what the Prime Minister’s new deal is and what businesses should do now. What is in the new deal? by Sarah Baker, AHDB Strategic Insight Manager Many aspects of the original deal are unchanged, including the treatment of citizens’…

Floral Beach Bash photo report

US: Micky Byland named PMA Floral Marketer of the Year

Micky Byland, senior VP of sales at N.G. Heimos Greenhouses and cofounder of Micky’s Minis Flora Express, was awarded Produce Marketing Association’s (PMA) 2019 Floral Marketer of the Year Award on Oct. 18 at PMA’s Fresh Summit Convention & Expo in Anaheim, Calif., USA. Carlos Oramas, the 2018 Floral…

UK: Garden centre customers source plants using latest technology

Gardeners are now more likely to use the latest technology to source plants for their plots before they visit their nearest garden centre but also when they are in-store too. Cutting edge software innovations and hardware installations are helping boost website visits and plant sales, according to one…

Wider availability of colorful flowerpots

Hum Flowerpots are available to buy through online channels such as Amazon in many different countries. The company is now working with international online seller Onogo, in order to expand sales through online platforms in the USA, Japan and Australia, in addition to the UK and Europe. For more information:Hum…

BIG Begonia – The Star of Berlin

After attracting admiring glances in many major cities worldwide, BIG has finally conquered Germany's capital this summer, supplying flower power in Berlin. On a perfect summer day in August BIG Begonia was ready for its photoshoot. Large containers were specially supplied and planted for this photoshoot in front of the…

Fresh look at marketing and communication for breeding company

Ilona Smith starts working at ABZ Seeds

Ilona Smith has been working as Marketing & Communication Officer for ABZ Seeds since 9 September. Ilona does not come from the agricultural sector, but has many years of marketing experience. With a fresh perspec…

Calathea: November Houseplant of the Month

Calathea is characterised by the markings on the leaves and the rich choice of leaf shapes, from round and oval to spear-shaped. Those leaves not only have air-purifying properties, but also join in people's daily routine thanks to their day and night rhythm. There is a kind of joint between the leaf and…

Children raise money for charity

Plant stalls - the new lemonade stands?

Nathan Lamkey, VP of Sales and Marketing with McHutchison, is passing along his skills to his three children: Parks (12), Rowe (10) & Brooke (8). Last week, the kids sold perennials at the local farmers market in Montclair, New Jersey, raising money for Team Zoey - a local 5th grader (10) who has…

Thanks Plants launches London hotel campaign

A green oasis in the middle of London’s concrete jungle marks the start of Thejoyofplants.co.uk’s Thanks Plants campaign on 15 October 2019. Hotel guests can experience the relaxing benefits of houseplants in three biophilic-designed hotel suites. Thanks Plants campaignThe Flower Council of Holland (FCH)…

Orchid shopper activation at Albert Heijn

‘Buy an orchid now and get an attractive plant pot as a gift.’ That was the message of the shopper activation that took place between 7 and 13 October 2019 at Dutch supermarket retailer Albert Heijn. A summary of the activation​Tempting consumers to buy an orchid was the idea behind this activation. And…

Watch a rose-filled moment unfold

The David Austin Wedding & Event Roses team have been busy preparing for a fabulous wedding day, set in the heart of the English countryside. Watch their new video ‘An English Country Wedding’ and savour a very special occasion festooned in roses from their cut rose collection. For more information:David…

‘Decoration unlimited – Dark Ocean’ surprises with an unconventional look

The new display for Christmasworld’s 10th anniversary by 2dezign pushes the boat out and demonstrates how festive decoration can help create maximum wow effects at the point of sale. The creativity consultants from the Netherlands have put together a world of experiences from an unexpected mix of themes…

Red Garden Plants: November Garden Plants of the Month

Red classics like holly, Skimmia and Leucothoe provide colour and excitement in the garden. In the short days before December, the garden is gradually settling into its hibernation. By adding Red Garden Plants there will still be plenty to see and experience when you look outside. Holly (Ilex), Skimmia…

Spring Meadow Nursery receives Gold and Silver 2019 GardenComm Media Awards

Spring Meadow Nursery received Gold and Silver Medals of Achievement at the 2019 Media Awards, presented by GardenComm: Garden Communicators International. This national award recognizes individuals and companies who achieve the highest levels of talent and professionalism in garden communications. The…

US: Greenhouse growers asked to complete water survey

A U.S. Department of Agriculture funded project seeks to understand how greenhouse growers use water, including recycled water, in their greenhouse operations. If you are involved in a greenhouse growing operation, complete this brief (5 to 10 minute) water use survey: http://tinyurl.com/UConnWaterSurvey…

US (FL): 'Cool Products' awarded at 2019 Landscape Show

At the 2019 Landscape Show, which was held by the FNGLA in Orlando in September, 17 plants and products garnered 'Cool Products' awards. Here's an overview of all the winners: Vriesea Volcano - Bullis Bromeliads (Princeton, FL) White Ghost - Garden Industries (Loxahatchee, FL) Wood Stone Mulch - Euro…

Orchid grower to present waterfall display at PMA Fresh Summit

Westerlay Orchids will showcase their orchids, plus best-selling 3-inch Phalaenopsis and bespoke bramble orchids, at booth #136 of the annual PMA Fresh Summit Conference and…

Sakata Seed America and Kitayama Brothers prepare to Petal it Forward

Sakata Seed America and Kitayama Brother Nurseries and Floralife have announced their third year of partnership for participation in Society of American Florists’ Petal it Forward. This year, Petal it Forward is Wednesday, October 23rd. Florists nationwide will randomly surprise people on the street with…

Paige Foisy, creator of Envee Kits

"We anticipate a shift in consumer buying patterns"

"Our best ideas often stem from customer questions." That's what Paige Foisy of Debs Greenhouse says. The company, owned by Paige's mother Debbie, recently launched Envee Kits, which were designed to help customers create planter designs. Paige Foisy & Aimie Williams (graphic designer) "Envee Kits…

How to avoid greenwashing in your marketing and promotional material

If you are thinking about marketing and promoting the environmental benefits of your products, be very careful with the language you use. The Australian Competition and Consumer Commission’s (ACCC) recent case against Woolworth’s shows that it will not tolerate misleading or deceptive conduct in this…

Berries are in the November Flower Agenda

Growing in the spring and blooming in the summer - that’s not all that skimmia, rosehips and holly have to offer. The formation of berries gives them a totally different appearance in the autumn and fresh value in floral work. That fits with the ongoing trend for incorporating botanical elements and…

Pelargonium for Europe awarded funding

Tender for the EU supported geranium campaign "Europe in Bloom"

Pelargonium for Europe was founded by geranium breeders back in 2016 and now, it has just been awarded financial support from the EU in order to expand its activities. Starting from January 2020 and running until 2022, this new EU campaign titled "Europe in Bloom" will be active in six countries:…

Getting creative with combinations

With so many options at hand, it’s easy to design creative combinations, says Ian McGreevy, Four Star’s Signature Garden Designer. In this two-part article, he offers his tips for selecting the right plants to create new combinations customers will love. Ian McGreevy, Four Star’s Signature Garden…

Cinefleur releases Paris autumn edition

International inspiration for the horticulture industry

On Friday the 27th of September, the 2nd edition of online magazine Cinefleur was launched. This time it was filmed and produced in Paris, the city of love. Stories describing how flowers, modern art and cosmetics are all interconnected, and how important plants are for a city like Paris. And then there…

Colombian flowers honor iconic New York

Flowers can convey powerful feelings understood by all, and also be eloquent messengers for the rituals that define each unique culture. At Flowers of Colombia, they have started a ritual of their own: honoring cities around the planet that have a special relationship with flowers. Last year they went to…

Mini propagator starter packs for young gardeners

Mr Fothergill’s were looking to re-design their range of ‘Little Gardener’ starter propagator packs, ideal for young gardeners or the smaller garden, that could also be easily packed and printed. They chose to approach thermoforming packaging manufacturer, Macpac, with their efficient thermoforming…

Dutch Embassy awards Ukrainian village with certificate for landscape design and greening

The Village Lysets in Khmelnytsky oblast (Дунаєвецька ОТГ), Ukraine, received the certificate for landscape design and greening. The Dutch Embassy together with Kornelis Nursery will help the village in creating another beautiful spot next to its waterfall. Arno Kortleven from Kornelis is looking forward…

October 16, Oxfordshire

UK: Looking at ‘The Power of Social’ at HTA Marketing Forum

‘The Power of Social’ is the theme for this year’s HTA Marketing Forum which takes place on 16 October 2019 at Horticulture House in Oxfordshire. This one-day event is aimed at all those delivering marketing and public relations in the garden industry and provides top tips and expert knowledge to help…

Labeling in the horticulture industry – consumers are paying attention

Consumers are willing to pay more for fruit plants with labels that incorporate logos they recognize, a recent University of Florida study finds. As the first research of its kind, the findings may help growers increase the marketability of their ornamental horticulture products through labeling.…

Get ready for the Flower Bazar

The construction of the Flower Bazar is in full swing to open its doors on Saturday 21 September. Many florists, hardware stores and retail have already registered as visitors. They not only come to Boltze in Braak to gain inspiration, but also to purchase. The Flower Bazar is a new pop-up event that was developed by 2dezign in…

Dümmen Orange North America appoints new Marketing Director

Dümmen Orange, North America has appointed Chris Berg as its Marketing Director. This new position is a part of the company's drive to develop a more robust regional team located in and focused on North America.  Berg takes on this role with 13 years of experience marketing horticultural products and companies on…

Horti China gets underway, highlighting promising market

Today the Horti China kicked off in Qingdao, China. Horticulture is growing in China, and the many companies present not only show the current market but also the promise of what is to come. If there is one thing the companies present are sure of, it's that Chinese horticulture will grow even faster in…

Cymbidium: October Houseplant of the Month

The stem is concealed in a forest of soft green leaves. The flower stems quickly almost become top-heavy with flowers. Cymbidium flowers for weeks like a torch with red, purple, pink, orange, yellow, green or bicoloured flowers that sometimes have a light pleasant fragrance. Its imposing size and…

Castle Groeneveld Floral art 2019 with white sunflowers

Traditionally, Castle Groeneveld in the Netherlands is saying goodbye to the summer in a colourful way. In all style rooms, but also outdoors in the garden, leading flower arrangers showcase unique floral artworks. These top artists create various style rooms that together form an overwhelming whole and…

CN: Pudong celebrating with a splash of color

Four large floral displays in the Pudong New Area will add color to the upcoming National Day holiday and the second China International Import Expo. A flower landscape in Lujiazui will be themed on the 70th anniversary of the founding of the People's Republic of China. Covering about 1,800 square…

Second 'Thanks Plants!' campaign to highlight benefits plants bring

From 16 September, the Flower Council of Holland will launch its Thanks Plants! consumer campaign for a second time. The main message of this campaign is to highlight all the benefits that plants bring and what they do for us: they help us to relax, they bring us closer to nature, and make our house a…

Breaking floral world records

The new Guinness Book of World Records has been launched globally. That’s why Florismart deemed it a good time to dive into past world records related to flowers and plants. Largest flower arrangementThe first one in the list of floral world records might be the most photogenic of all. On December 2nd, 2016, Dubai Miracle…

Freesia offers opportunities for sensory experiences in flower

Most customers choose flowers based on their shape and colour, because these properties are the ones that stand out the most. It’s up to florists to highlight the flowers’ most special property: scent. The most eminent flower to showcase this natural gift is the Freesia. Flower Factor recorded two…

US: Voting open for National Garden Bureau’s 2019 Therapeutic Garden Grant

Voting is now open for the National Garden Bureau’s (NGB) Therapeutic Garden Grant. Consumers and industry are encouraged to visit the NGB website and vote for the most deserving therapeutic garden. Started in 2014, the Therapeutic Garden Grant is a philanthropic program of NGB that supports therapeutic…

Amazon Australia cashes in on plant popularity with garden store

Amazon Australia has launched a Garden store carrying a range of outdoor products. "Australians love the outdoors and as the temperature starts to warm up, there’s no better time to get outside and relax, unwind or entertain in your outdoor space," said Rocco Braeuniger, Country Manager of Amazon…

Green covering: October Garden Plants of the Month

Green covering plants are attractive to look at and are a useful addition to the natural environment. They increase the biodiversity of your area and purify the air because the plants absorb and filter carbon emissions. These plants also attract insects (and therefore birds as well), is sustainable, and…

Desch Plantpak presents new Colour Your Story magazine

Focus on colour, innovation and sustainability

Desch Plantpak has again published a kaleidoscopic Colour Your Story magazine, full of content and information about trends, novelties and other developments. The magazine is thicker than before: now with lots of news about sustainability. Colour Your Story. Trends for spring/summer 2020Famous trendwatcher…

Chrysanthemum in the October Flower Agenda

Sparkling shapes, trendy shades and of course that legendary resilience: the chrysanthemum is justifiably the undisputed heart and soul of the October party. No other cut flower offers so much choice, from sparkling stars and voluminous spray chrysanthemums to cheerful pompoms and spectacular soloists…

September 26-28, Padua

Italy: Saonara horticultural district reveals new logo at Flormart

One hundred and fifty logo design proposals were received, from all over Italy and abroad, for the logo of the Saonara horticultural district. The tender to design the logo, which closed at the beginning of July, was very popular. The winner will be announced at the 70th edition of Flormart. The event will…

Anthony Tesselaar:

"It should be such a good plant that I can sell it to my mother"

“I think the 'plants world' is sometimes looking too much to new and not if it is a good plant that can be sold into the market for 20 years or more”, says Anthony Tesselaar of Anthony Tesselaar Plants, an Australian horticultural management firm. For 25 years, he is looking for distinctively different…

Australia: 150,000 free tulips in Melbourne

Early one Friday morning last October, a surprise garden of 35,000 tulips appeared in Melbourne’s iconic Hosier Lane. The unsaleable flowers were spared from the compost bin by passers-by, who were encouraged to pluck them and take them home. The culprit was designer and eco-warrior Joost Bakker, the man…

Joint venture to expand distribution of preserved hand-picked roses

4Keeps Roses is a Los Angeles based company that specializes in preserved roses, flowers and associated gift products. Edison Nation is partnering with the company to expand the distribution of their branded flowers that are specially treated to last two or more years. The flowers are currently sold…


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