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Flower Power Daily

US: Amanda Gorman’s inaugural poem invokes flowers

Prior to hearing Amanda Gorman’s Inaugural poem, I had asked floral artist Jackie Kramer for a photograph that conveys a joyful sense of hope. Here is what she gave us.…

Summary of Opening Session - How to thrive in 2021

TPIE 2021 Online is on

TPIE 2021 Online took off yesterday with an Opening Session by Max Luthy, the Director of Trends & Insights at TrendWatching. In this session, he discussed 4 trends; Brand care, contactless economy, virtual concierge and creative challenges; and showed how other industries are adapting to these trends. According to him,…

Leaving Smiles UK filling the distance with flowers

With the UK in its third national lockdown, it's more important than ever to find new ways to spread joy, find connection and keep in touch with friends and family. Rather than allow the distance to divide, there's an opportunity to fill the distance between ourselves and loved ones with flowers in the…

NL: De Jong Plant B.V. launches online sales program

Dutch grower of Hydrangea plants, De Jong Plant B.V., provides optimal online sales support to its customers. Now that most physical shops are closed, it's even more important to have an online sales program ready to support e-commerce platforms. In the last couple of months a lot of work has been done…

NL: Growers treat Maasstad hospital staff with 3,500 Primula Sweet Kisses

In December, a Dutch growers association, Touch Me+, held their annual general meeting online. There, each year, they decide which good cause to support. This year, it'll be Rotterdam's Maasstad Hospital's doctors and ICU and nursing staff. Last week, the association donated more than 3,000 Primula Sweet…

a day to help fight loneliness

Europe: Florist organisations support Grandparents' Day

Loneliness has become a major issue for the elderly and the pandemic reminds us how unique the relationship between grandparents and their grandchildren is. In collaboration with the Dutch Embassies and Consulates General in various European countries Grandparents' Day was launched this year to help…

Anthura's green Anthurium cut flower

Grand Slam Facebook post reaches one million people

In 2019, Grand Slam made its debut in the world of Anthurium cut flowers. After a successful introduction campaign, we once again bring this beautiful green winner to the attention of florists through an activation campaign. An action among florists has been set up in collaboration with Master Florist.…

US: New England greenhouse floriculture guide now available

New England greenhouse growers have long relied on the New England Greenhouse Floriculture Guide, for its detailed information about insect and mite management, disease prevention and management, weed control, and plant growth regulation. The Guide is updated every two years to ensure that it provides…

Dutch tulip growers’ call to British retailers:

"Let’s connect, with tulips"

This year, National Tulip Day on 16 January 2021 will not kick off with the usual international starting sign, the construction of a huge picking garden full of tulips in Amsterdam. On behalf of all Dutch growers, Arjan Smit, chairman of Tulip Promotion Netherlands, appeals to florists, supermarkets, web shops and tulip growers…

New Proven Winners IGC Webinar Series

Because of the great participation and interactions we had during the IGC Fall Webinar Series, Proven Winners have decided to offer three more webinars to our IGC partners this winter. "First up, we are joined by special guest, Anne Obarski. Anne is a professional speaker and CEO of Merchandise Concepts…

Flower Council Holland reviews 2020

The past year has been exceptional for all of us. "For the Flower Council of Holland, 2020 was a year with a great deal of uncertainty and turmoil, but also opportunities," they say on their website when looking back at the year. "We managed to show that we were still able to launch successful campaigns…

Illuminating Yellow and Ultimate Grey

2021 Pantone Colour of the Year Flower Inspiration

Since its inception in 2000, Pantone has been selecting a colour which they believe will embody and characterize the upcoming year, these colours are used by designers and creators alike to stay on trend and create future design concepts. For 2021 they have picked two colours, Illuminating Yellow and…

Jurlique.com

AU: This rose is only available to gardeners as a beauty product, not a plant

Everyone grows roses in South Australia. There are even roses instead of weeds in the roundabouts. So it stands to reason that South Australia has produced some fine rose breeders. One of them is George Thomson, who has been breeding roses since the 1960s. Thomson has worked closely with Willunga-based…

UK: Festive fun comes to Camden community centre thanks to Flower Market donation

New Covent Garden Flower Market has donated festive foliage to a community centre in north London, supporting residents to host a unique Christmas wreath-making session. The Greenwood Centre is a community resource centre in Kentish Town, NW5, offering a range of services and activities that support independence,…

Valentyn Natalenko | Dreamstime.com

Ukraine intends to join formation of European Green Deal policies

Ukraine has already decided to build a dialogue on the European Green Deal and to engage in the policies’ development. After all, the Green Deal has a cross-sectoral dimension, i.e. it concerns not only the environment and climate ambitions but also new conditions for access to the European market, a new…

CAN: Councillor seeks proactive approach to greenhouse light pollution

Chatham-Kent council is taking the first step towards making sure the municipality is prepared for any possible glowing lights from greenhouses. Councillor Melissa Harrigan put forward a successful motion on Monday night requesting that staff bring back a report on the subject of greenhouse light…

Waitrose

"Waiter, there's a flower in my cheese"

Normally, those aren't words you'd necessarily want to hear or say, but flowers in your cheese are the whole point of a new product released by Waitrose. They've launched an Alp Blossom cheese, adorned in a special wrapping made from edible alpine flowers. The cheese is produced in the  alpine meadows in Germany,…

An initiative led by Asocolflores and Fededcacao, on December 10 and 11

Comprometidos de Corazón invited all Colombians to donate blood as an act of social solidarity

Donating blood is an individual responsibility and a necessary step toward building a better country—and not just in the midst of natural or public health disasters. We need to show social cohesion and solidarity and accept solidarity as an ongoing obligation that supports development, Asocolflores and…

Flower Council of Holland

EU funding granted for pan-European floricultural promotion campaign

Thanks to an unprecedented cooperation between six European horticultural promotion agencies, the EU has granted funding for a new promotional campaign to stimulate sales of…

CalFlowers commits to seasons 4 and 5 of “Life In Bloom” ahead of season 3 debut

“We’re excited to announce CalFlowers has committed to continue as an underwriter for seasons four and five of the public television show J Schwanke’s Life In Bloom on public television (PBS) – ahead of season three’s launch,” says J Schwanke, creator and host of the show. “I can’t thank CalFlowers…

UK: Joy of Plants launches plugin to link webshop platform & photo library

A plant information company has launched a plugin to make its library of plant photos and information available in the industry’s favourite webshop platform WooCommerce. Joy of Plants has images and descriptions for more than 14,800 UK plants and retailers can add the plugin to instantly populate their…

Danish company BotanIQ Lab becomes part of American based LiveTrends Design Group

LiveTrends Design Group and BotanIQ Lab are joining forces by creating a new company based in Denmark: LiveTrends Design Group Europe. BotanIQ Lab by Offer Madsen will transfer all of its activities to LiveTrends Design Group Europe on January 1st, 2021. The new company will be a part of the American…

Astronaut André Kuipers plants the last flower bulbs for Keukenhof 2021

All 7 million flower bulbs have been planted in Keukenhof and the countdown to the opening on March 20, 2021 has begun. Dutch astronaut André Kuipers planted his own “Andre Kuipers” tulip in Keukenhof. André Kuipers saw planet earth from space during his space missions. The flower bulb region stands out…

US: Winning combination recipes for 2021

Every year, Four Star designs and tests dynamic new combinations that consumers will love, taking the guesswork out of planting and making it easy for growers to succeed. More than ever, consumers are investing in landscaping and home gardens, looking for dynamic colors and textures to invigorate…

Keukenhof

How the Keukenhof makes sure the park blooms during the 8 weeks season

In this video, the Keukenhof gardeners answer the most asked question: How do they make sure the park blooms during the 8 weeks season? In the mini-series of videos "Keukenhof behind the scenes", the flower exhibition shows what needs to be done to create a colourful park in spring. For more information:Keukenhofkeukenhof.nl

Certified American Grown

Pyramid Flowers and B-Fresh Floral give a boost to Certified American Grown

For Fred Van Wingerden, the Certified American Grown organization has provided the strong voice that flower growers need in order to address the barrage of challenges they face. From competition from foreign growers to government regulation, American flower growers need the organization to represent…

UK: Wyevale Nurseries donates new Mangave range to RHS Garden Wisley

Wyevale Nurseries has donated a collection of new Mangave succulents to the Royal Horticultural Society’s (RHS) Garden Wisley in partnership with Plantipp B.V. (December 2020). The ‘Mad About Mangave’ range has been assessed by Wyevale Nurseries, managed by Plantipp B.V, for the past few years and the…

Buysman Kruiden prepares for Dutch Christmas rush

"Our turnover's soared; selling to retailers and garden centre puts us on the right side of things"

Buysman Kruiden in the Netherlands is getting ready for the Christmas bustle. "Because of COVID-19, everyone's having Christmas dinner at home. That's resulted in a substantial increase in turnover this year. Our supermarket clients are already predicting a 20% rise in sales over Christmas," says Piet…

Van Belle Nursery

Van Belle Nursery spreads some much-needed holiday cheer

"All we want for Christmas is you"

With all the challenges of 2020, the team at Van Belle Nursery thought it was even more important to spread some holiday cheer. So, they recorded yet another heartfelt Christmas message, and they really outdid themselves. With all the lockdown measures and trade show cancellations, many in the industry…

"Pantone’s Ultimate Gray and Illuminating Yellow set a much-needed, hopeful tone for 2021"

The most wonderful time of year is finally here. The Pantone Color Institute has unveiled the Colors (yes, we said colors) of the Year for 2021. In a decision appropriate for our post-COVID world, Pantone has selected two colors—PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating—to stimulate…

Results of ‘Fill the distance with beauty’ campaign

Collaborating floriculture organisations launched the international campaign ‘Fill the distance with beauty’ in September. This campaign was designed to create a buying…

Jackbluee | Dreamstime.com

About plant blindness and the relevance of plants in life

"Plants first!"

A child easily names ten different animals. What happens if you ask for ten different plants? It gets silent. by Harm Custers – Head of Marketing at Takii Europe B.V. Imagine taking a walk in the woods and seeing a deer. No doubt you remember it afterwards. It could even be the highlight of your little adventure. But what about…

U.S. horticulture operations report $13.8 billion in sales

The U.S. Department of Agriculture’s National Agricultural Statistics Service (NASS) released the 2019 Census of Horticultural Specialties report, the only source of detailed production and sales data for floriculture, nursery, and specialty crops for the entire United States. The data show that…

World Soil Day 2020

Growing media helps protecting our soil

Under the slogan “Keep soil alive, Protect biodiversity”, the FAO is celebrating the World Soils Day last Saturday, raising awareness for the value of healthy biodiverse soil…

Manatee Fresh

The COVID-pivot that saved/diversified and expanded a Florida floral company with a conscience

Just in time for the holiday floral season, Manatee Fresh, the direct importer, national distributor, and local grower of ethically sourced cut potted plants, cut flowers and greenery, has announced its recent acquisition and distribution enhancements. Manatee Fresh was relaunched from the ashes of the…

GE Current expands horticulture distribution network to support indoor growers across Eurasia

GE Current, a Daintree company, has signed three new distribution partnership agreements with Agro Top Garden, Helle-Tech Oy and Vitro HTS to make its full Lucalox HPS and Arize LED portfolio available to more greenhouse growers across Europe and Asia. The deals inked will provide growers focusing on…

Inger Kristine brings comfort and a big smile to Dutch seniors

The second wave of Covid-19 is hitting hard, especially the elderly in the nursing homes, not allowed to leave the home, wearing face masks, with limited visitors. Many of the seniors don’t understand. It’s cruel. At the same time, the staff looking after them have to constantly adjust to the changing…

Flower Power Daily

Beyoncé and Taylor Swift’s fave flowers when giving a gift

Our flower goddesses are about to get some Grammy Awards – and lots of flowers. Beyonce, Taylor Swift along with Dua Lipa dominated the Grammy nominations which should make florists around the country extra happy. After all, these girls do love their blooms. What are their favorite flowers? Beyonce loves…

Check out the Flowercard flower tattoo ranking

What are the most popular flower tattoos after the rose?

With so many different varieties of flower to choose from, what is the most popular flower tattoo people are getting inked? Flowercard turned to Instagram to find out world's most popular flower tattoos.  On the first place, not that surprising, is the Rose with 3,482,229 hashtags. Then, the Lotus (418,030 hashtags),…

Colombia pays tribute to Japan in Gransta Tokyo Station

From November 19-20, the “Flowers of Colombia” adorned the 1,500 square meters that reach from the access doors to the walkways of Gransta in Tokyo Station, one of the most heavily trafficked metro stations in the world. As Augusto Solano, president of Asocolflores observed, “Two thousand eight hundred and…

American Flowers Week

Unveiling the 2021 American Flowers Week branding by Jeanetta Gonzales

"I'm so excited to reveal the 2021 American Flowers Week branding, created exclusively for Slow Flowers Society by Los Angeles-based artist, graphic and surface designer and illustrator Jeanetta Gonzales. Jeanetta is the owner of Jeanetta Gonzales Art & Design," says Debra Prizing in American Flowers…

on-demand stock packaging in box quantities

"Webshop offers broader online presence serving key markets"

Macpac is no stranger to selling online through its website. For over 4 years the Stockport–based thermoformer has sold its highly successful Plantpac range on a digital platform, which is now experiencing considerable momentum in an exploding digital market. With a rapidly growing e-commerce demand the manufacturer…

Stars for Europe

What are the most popular holiday flowers?

Poinsettia was not popular in the United States or used during Christmas until the 19th century. They get their name from Joel Roberts Poinsett who brought the plant from Mexico to the United States in the 1820s. The original Aztec name of the flower is cuetlaxochitl. The poinsettia quickly gained…

AFE

AFE’s Giving Tuesday 2020

Giving Tuesday is a “global generosity movement” that encourages people around the world to do good. This year, Giving Tuesday falls on December 1st.  Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past seven years, it has grown into a global movement that inspires hundreds…

Mellano & Company

Mellano & Company takes center stage on HBO Max's "Full Bloom"

The latest floral design competition show is set to 'bloom' into people's homes by way of HBO Max's newest reality show Full Bloom. Launching on November 12th with eight full-feature episodes, the show will feature some of America's top florists and designers from all around the nation. Each contestant…

Pakistani agri department warns farmers of pest attacks

The Punjab agriculture department has advised tunnel farmers to remain alert against the attack of various insects and continue pest scouting of their crops twice a week. This…

Defra permits short-term UK Plant Passports in EU

To help alleviate potential delays for movement of goods from the First Place of Destination during 2021, Defra has permitted UK Plant Passports to be attached in the EU by…

Thomas Zeitheim on the 'danger' of using a standard translation tool

"We spice up your words"

Nowadays, in the Covid-19 era, internet has become more important than ever, but how to bring over the right message in English. The simple use of "Google translation" is not enough anymore and can even result in wrong interpretations. For this reason, Thomas Zeitheim, who has been involved in horticulture for more than 36…

Tours of Melbourne Wholesale Markets resume after COVID-19 lockdowns

Tours of the Melbourne Wholesale Market in Epping have started back this week after COVID-19 restrictions and the lockdown in Melbourne forced a 7-month break to the visitor service operated by C the Market. Owner Jan Claire explains her business offers fully escorted private tours catering for those new…

SMADC

Video series highlights Southern Maryland’s nursery and cut flowers industry

According to the Southern Maryland Agricultural Development Commission’s latest video in the Farms in Focus Series, Southern Maryland’s climate and long growing season aided by high tunnels and greenhouses provides almost optimal year-round conditions for the region’s nursery and cut flowers industry.…

US: "GLFA “Hugs & Smiles Bouquet” consumer promotion campaign huge success"

The Great Lakes Floral Association (GLFA) in collaboration with the Association of Flower Importers of Florida (AFIF), American Floral Endowment (AFE) Floral Marketing Research Fund, CalFlowers, and Asocolflores has created the “Hugs & Smiles Bouquet” consumer marketing campaign. These organizations are…

Phormium is on the eve of great things

"People have realized that a screen is more than just a cloth for shadow"

Screen cloths have an important role in horticulture. Forty years ago, screen cloths were used to keep the sunlight out, now we see that screen cloths are used to create an optimal climate. Peter Ollevier, Sales & Marketing Director, Phormium: "Ten years ago, there was a turnaround. People started to…

Annaav | Dreamstime.com

"We see Valentine’s Day 2021 as an opportunity to expand the holiday"

If the past eight months have taught floral professionals anything, it’s that this is a resilient, innovative industry. But how to prepare for a Valentine’s Day on the Sunday of a long weekend in the middle of a global pandemic? That’s a question that will be front and center Dec. 4 during the Society of…

Stars for Europe's efforts to boost poinsettia sales

Promotion campaigns put poinsettias back on the map

It is that time of the year again, which means poinsettias. But how to market them and in turn increase sales? With this in mind, four European breeders (Dümmen Orange, Selecta One, Beekenkamp Plants and Syngenta Flowers) joined forces and launched a marketing initiative named Stars for Europe (SfE). It…

Hort Innovation

Australia: Hort Innovation Annual Fund Reports now available

Hort Innovation has released its Annual Fund Reports, mapping out where levy-funds have been invested in 2019/20. Summing up the year, the report gives a rundown of new, ongoing and completed R&D projects and in the case of the nursery industry, the inclusion of a marketing report. Throughout the 2019/20…

Royal Van Zanten

Royal Van Zanten teases new Pot & Bedding 2021 collection

Royal Van Zanten's new 2021 Pot & Bedding collection is coming soon. At this moment, they are working hard to design their new catalogue, which will be available at the end of this month. Their theme for 2021 is 'Get In Touch'. This theme is based on the trends in the world, of course the worldwide…

A visit to contact Auszeichnungssysteme in Hirschhorn:

"We attach so much importance to social, economic and ecological sustainability"

"Think about tomorrow today, preserve resources for future generations: That is what sustainability means." FreshPlaza's visit to K-D Hermann LLC contact Auszeichnungssysteme in the idyllic town of Hirschhorn am Neckar was dedicated to sustainability as well. From the lonely black garbage can, to…

US: Sakata Seed America, KB Farms and Naranjo Roses join Nationwide Effort to ‘Petal It Forward’

The random-acts-of-kindness effort, called Petal It Forward and organized by the Society of American Florists (SAF) is designed to help people start their day with more smiles and less stress. With this goodwill initiative, participants hand two flowers or bouquets to an unsuspecting stranger, urging…

UK: HTA wins PR Week award for ‘best coronavirus crisis management’

The HTA has been recognised by public relations and media professionals for its successful campaign in the Spring to reopen garden centres from lockdown, by winning the…

Harm Ammerlaan new commercial director Hortilux

On 1 November 2020, Harm Ammerlaan will start as the new commercial director at Hortilux. As sales manager at BASF Vegetable Seeds and prior to that as general manager of LetsGrow.com, Ammerlaan built up a wealth of experience and a broad network in international horticulture. Hortilux is therefore…


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