Marketing

Watch a rose-filled moment unfold

The David Austin Wedding & Event Roses team have been busy preparing for a fabulous wedding day, set in the heart of the English countryside. Watch their new video ‘An English Country Wedding’ and savour a very special occasion festooned in roses from their cut rose collection. For more information:David…

‘Decoration unlimited – Dark Ocean’ surprises with an unconventional look

The new display for Christmasworld’s 10th anniversary by 2dezign pushes the boat out and demonstrates how festive decoration can help create maximum wow effects at the point of sale. The creativity consultants from the Netherlands have put together a world of experiences from an unexpected mix of themes…

Red Garden Plants: November Garden Plants of the Month

Red classics like holly, Skimmia and Leucothoe provide colour and excitement in the garden. In the short days before December, the garden is gradually settling into its hibernation. By adding Red Garden Plants there will still be plenty to see and experience when you look outside. Holly (Ilex), Skimmia…

Spring Meadow Nursery receives Gold and Silver 2019 GardenComm Media Awards

Spring Meadow Nursery received Gold and Silver Medals of Achievement at the 2019 Media Awards, presented by GardenComm: Garden Communicators International. This national award recognizes individuals and companies who achieve the highest levels of talent and professionalism in garden communications. The…

US: Greenhouse growers asked to complete water survey

A U.S. Department of Agriculture funded project seeks to understand how greenhouse growers use water, including recycled water, in their greenhouse operations. If you are involved in a greenhouse growing operation, complete this brief (5 to 10 minute) water use survey: http://tinyurl.com/UConnWaterSurvey…

US (FL): 'Cool Products' awarded at 2019 Landscape Show

At the 2019 Landscape Show, which was held by the FNGLA in Orlando in September, 17 plants and products garnered 'Cool Products' awards. Here's an overview of all the winners: Vriesea Volcano - Bullis Bromeliads (Princeton, FL) White Ghost - Garden Industries (Loxahatchee, FL) Wood Stone Mulch - Euro…

Orchid grower to present waterfall display at PMA Fresh Summit

Westerlay Orchids will showcase their orchids, plus best-selling 3-inch Phalaenopsis and bespoke bramble orchids, at booth #136 of the annual PMA Fresh Summit Conference and…

Sakata Seed America and Kitayama Brothers prepare to Petal it Forward

Sakata Seed America and Kitayama Brother Nurseries and Floralife have announced their third year of partnership for participation in Society of American Florists’ Petal it Forward. This year, Petal it Forward is Wednesday, October 23rd. Florists nationwide will randomly surprise people on the street with…

Paige Foisy, creator of Envee Kits

"We anticipate a shift in consumer buying patterns"

"Our best ideas often stem from customer questions." That's what Paige Foisy of Debs Greenhouse says. The company, owned by Paige's mother Debbie, recently launched Envee Kits, which were designed to help customers create planter designs. Paige Foisy & Aimie Williams (graphic designer) "Envee Kits…

How to avoid greenwashing in your marketing and promotional material

If you are thinking about marketing and promoting the environmental benefits of your products, be very careful with the language you use. The Australian Competition and Consumer Commission’s (ACCC) recent case against Woolworth’s shows that it will not tolerate misleading or deceptive conduct in this…

Berries are in the November Flower Agenda

Growing in the spring and blooming in the summer - that’s not all that skimmia, rosehips and holly have to offer. The formation of berries gives them a totally different appearance in the autumn and fresh value in floral work. That fits with the ongoing trend for incorporating botanical elements and…

Pelargonium for Europe awarded funding

Tender for the EU supported geranium campaign "Europe in Bloom"

Pelargonium for Europe was founded by geranium breeders back in 2016 and now, it has just been awarded financial support from the EU in order to expand its activities. Starting from January 2020 and running until 2022, this new EU campaign titled "Europe in Bloom" will be active in six countries:…

Getting creative with combinations

With so many options at hand, it’s easy to design creative combinations, says Ian McGreevy, Four Star’s Signature Garden Designer. In this two-part article, he offers his tips for selecting the right plants to create new combinations customers will love. Ian McGreevy, Four Star’s Signature Garden…

Cinefleur releases Paris autumn edition

International inspiration for the horticulture industry

On Friday the 27th of September, the 2nd edition of online magazine Cinefleur was launched. This time it was filmed and produced in Paris, the city of love. Stories describing how flowers, modern art and cosmetics are all interconnected, and how important plants are for a city like Paris. And then there…

Colombian flowers honor iconic New York

Flowers can convey powerful feelings understood by all, and also be eloquent messengers for the rituals that define each unique culture. At Flowers of Colombia, they have started a ritual of their own: honoring cities around the planet that have a special relationship with flowers. Last year they went to…

Mini propagator starter packs for young gardeners

Mr Fothergill’s were looking to re-design their range of ‘Little Gardener’ starter propagator packs, ideal for young gardeners or the smaller garden, that could also be easily packed and printed. They chose to approach thermoforming packaging manufacturer, Macpac, with their efficient thermoforming…

Dutch Embassy awards Ukrainian village with certificate for landscape design and greening

The Village Lysets in Khmelnytsky oblast (Дунаєвецька ОТГ), Ukraine, received the certificate for landscape design and greening. The Dutch Embassy together with Kornelis Nursery will help the village in creating another beautiful spot next to its waterfall. Arno Kortleven from Kornelis is looking forward…

October 16, Oxfordshire

UK: Looking at ‘The Power of Social’ at HTA Marketing Forum

‘The Power of Social’ is the theme for this year’s HTA Marketing Forum which takes place on 16 October 2019 at Horticulture House in Oxfordshire. This one-day event is aimed at all those delivering marketing and public relations in the garden industry and provides top tips and expert knowledge to help…

Labeling in the horticulture industry – consumers are paying attention

Consumers are willing to pay more for fruit plants with labels that incorporate logos they recognize, a recent University of Florida study finds. As the first research of its kind, the findings may help growers increase the marketability of their ornamental horticulture products through labeling.…

Get ready for the Flower Bazar

The construction of the Flower Bazar is in full swing to open its doors on Saturday 21 September. Many florists, hardware stores and retail have already registered as visitors. They not only come to Boltze in Braak to gain inspiration, but also to purchase. The Flower Bazar is a new pop-up event that was developed by 2dezign in…

Dümmen Orange North America appoints new Marketing Director

Dümmen Orange, North America has appointed Chris Berg as its Marketing Director. This new position is a part of the company's drive to develop a more robust regional team located in and focused on North America.  Berg takes on this role with 13 years of experience marketing horticultural products and companies on…

Horti China gets underway, highlighting promising market

Today the Horti China kicked off in Qingdao, China. Horticulture is growing in China, and the many companies present not only show the current market but also the promise of what is to come. If there is one thing the companies present are sure of, it's that Chinese horticulture will grow even faster in…

Cymbidium: October Houseplant of the Month

The stem is concealed in a forest of soft green leaves. The flower stems quickly almost become top-heavy with flowers. Cymbidium flowers for weeks like a torch with red, purple, pink, orange, yellow, green or bicoloured flowers that sometimes have a light pleasant fragrance. Its imposing size and…

Castle Groeneveld Floral art 2019 with white sunflowers

Traditionally, Castle Groeneveld in the Netherlands is saying goodbye to the summer in a colourful way. In all style rooms, but also outdoors in the garden, leading flower arrangers showcase unique floral artworks. These top artists create various style rooms that together form an overwhelming whole and…

CN: Pudong celebrating with a splash of color

Four large floral displays in the Pudong New Area will add color to the upcoming National Day holiday and the second China International Import Expo. A flower landscape in Lujiazui will be themed on the 70th anniversary of the founding of the People's Republic of China. Covering about 1,800 square…

Second 'Thanks Plants!' campaign to highlight benefits plants bring

From 16 September, the Flower Council of Holland will launch its Thanks Plants! consumer campaign for a second time. The main message of this campaign is to highlight all the benefits that plants bring and what they do for us: they help us to relax, they bring us closer to nature, and make our house a…

Breaking floral world records

The new Guinness Book of World Records has been launched globally. That’s why Florismart deemed it a good time to dive into past world records related to flowers and plants. Largest flower arrangementThe first one in the list of floral world records might be the most photogenic of all. On December 2nd, 2016, Dubai Miracle…

Freesia offers opportunities for sensory experiences in flower

Most customers choose flowers based on their shape and colour, because these properties are the ones that stand out the most. It’s up to florists to highlight the flowers’ most special property: scent. The most eminent flower to showcase this natural gift is the Freesia. Flower Factor recorded two…

US: Voting open for National Garden Bureau’s 2019 Therapeutic Garden Grant

Voting is now open for the National Garden Bureau’s (NGB) Therapeutic Garden Grant. Consumers and industry are encouraged to visit the NGB website and vote for the most deserving therapeutic garden. Started in 2014, the Therapeutic Garden Grant is a philanthropic program of NGB that supports therapeutic…

Amazon Australia cashes in on plant popularity with garden store

Amazon Australia has launched a Garden store carrying a range of outdoor products. "Australians love the outdoors and as the temperature starts to warm up, there’s no better time to get outside and relax, unwind or entertain in your outdoor space," said Rocco Braeuniger, Country Manager of Amazon…

Green covering: October Garden Plants of the Month

Green covering plants are attractive to look at and are a useful addition to the natural environment. They increase the biodiversity of your area and purify the air because the plants absorb and filter carbon emissions. These plants also attract insects (and therefore birds as well), is sustainable, and…

Desch Plantpak presents new Colour Your Story magazine

Focus on colour, innovation and sustainability

Desch Plantpak has again published a kaleidoscopic Colour Your Story magazine, full of content and information about trends, novelties and other developments. The magazine is thicker than before: now with lots of news about sustainability. Colour Your Story. Trends for spring/summer 2020Famous trendwatcher…

Chrysanthemum in the October Flower Agenda

Sparkling shapes, trendy shades and of course that legendary resilience: the chrysanthemum is justifiably the undisputed heart and soul of the October party. No other cut flower offers so much choice, from sparkling stars and voluminous spray chrysanthemums to cheerful pompoms and spectacular soloists…

September 26-28, Padua

Italy: Saonara horticultural district reveals new logo at Flormart

One hundred and fifty logo design proposals were received, from all over Italy and abroad, for the logo of the Saonara horticultural district. The tender to design the logo, which closed at the beginning of July, was very popular. The winner will be announced at the 70th edition of Flormart. The event will…

Anthony Tesselaar:

"It should be such a good plant that I can sell it to my mother"

“I think the 'plants world' is sometimes looking too much to new and not if it is a good plant that can be sold into the market for 20 years or more”, says Anthony Tesselaar of Anthony Tesselaar Plants, an Australian horticultural management firm. For 25 years, he is looking for distinctively different…

Australia: 150,000 free tulips in Melbourne

Early one Friday morning last October, a surprise garden of 35,000 tulips appeared in Melbourne’s iconic Hosier Lane. The unsaleable flowers were spared from the compost bin by passers-by, who were encouraged to pluck them and take them home. The culprit was designer and eco-warrior Joost Bakker, the man…

Joint venture to expand distribution of preserved hand-picked roses

4Keeps Roses is a Los Angeles based company that specializes in preserved roses, flowers and associated gift products. Edison Nation is partnering with the company to expand the distribution of their branded flowers that are specially treated to last two or more years. The flowers are currently sold…

Roses in a cigar box

Jet Fresh Flower Distributors is back with a fresh floral inspiration for the fellas using Preserved Roses. This time, they have a fun gift box idea that’s absolutely perfect for cigar aficionados — presenting the Preserved Rose Cigar Gift Box. Preserved Roses are displayed in an elegant, gender-neutral manner in a real wooden cigar…

Retailers share proof of the impact of California Grown Flowers Month

During California Grown Flowers Month in June, retailers like Bristol Farms and Northern California Safeway stores went above and beyond in creating displays, point-of-purchase materials and special offers on California Grown Flowers. With the data now in, the California Cut Flower Commission shares that…

France: Lavender from above

To many nature photographers, no muse is quite as magical as a field of flowers. This tried and true subject is particularly popular with aerial photographers, whose atmospheric shots allow us to explore the mesmerizing meadows from soaring perspectives. One photographer taking this trend to new heights is Samir Belhamra, a…

September 1-3, Cologne

EFSA and spoga+gafa focus on trends, innovations

EFSA, the European Floral and Lifestyle Product Suppliers Association announces the publication of the colour and style trends for the season Spring / Summer 2020. The official Trend Magazine will be launched at spoga+gafa, the garden fair taking place from September 1-3, 2019 in Cologne. The trends in…

Why do consumers buy flowers?

Ask those who work in the floral industry, “why do people buy flowers?” and you will get numerous answers delivered with great confidence. Some of these answers may even be correct. However, we can’t be certain which ones are the real reasons consumers buy flowers. Turns out, asking consumers such a direct question will not…

US: National Garden Bureau announces five classes for 2020 “Year of the” program

National Garden Bureau, the non-profit organization promoting gardening in North America on behalf of the horticulture industry and its members, announced the four plant classes that will be featured in the 2020 “Year of the” program. For the bulb crop, 2020 will be the Year of the Iris. For annuals, 2020…

CAN (MB): Farm opens sunflower expo for selfie takers

Local business A Maze in Corn has opened a new sunflower expo, after farmers complained about hundreds of people trespassing in their sunflower fields last year. "When we heard about all the farmers getting their yards ravished or their fields ravished by people looking at sunflowers, it kind of gave us…

US (WA): Washington Flowers Project promotes local flowers

In recent years, however, the floral landscape has changed. Yes, tulips are beloved and important to growers in the state. But a renaissance in cut-flower agriculture, combined with a groundswell of consumer interest in local and seasonal food – as well as floral choices – has led to diversification of…

US (CA): Dramm and Echter announces rebrand

Dramm and Echter unveiled a new logo and the business’ rebrand to Dramm Echter Farms. The comprehensive rebrand comes after a year of transformation to stay abreast of the…

UK: Could social media save lavender?

Owners are concerned about bacterium Xylella, which could destroy entire lavender fields, just as it has thousands of olive groves in Italy. By the end of August, the UK’s lavender fields will have been harvested, with the essential oil – long known for its health and wellbeing benefits – going on to…

Houseplants delivered straight from the greenhouse

Bloomscape is the fruit of five generations past of greenhouse growers and floral industry innovators, they explain, noting that "our roots go all the way back to ancestors who were pioneers in the Netherlands’ horticulture industry." The idea behind the business is to deliver plants directly from the…

Kristian Krogh Baagøe, GASA Young Plants:

"With the power of social media, we are able to influence many consumers"

Promoting your products to the consumer can be time-consuming. Having someone to promote them for you can be very expensive. For a couple of years, the Danish, international trading company, GASA Group, has been doing this for its trading partners. Throughout the value chain, GASA Group helps its…

Large-leaved Ficus: September Houseplant of the Month

Ficuses are well known for being strong indoor trees with hundreds of little leaves, but it’s also available with large leaves that instantly give the plant a totally different, more rugged silhouette. This green giant is perfect for bringing atmosphere to a room quickly as a statement plant. Credit:…

Pelargonium for Europe spreads the word

Pelargonium for Europe is a marketing initiative active in 10 countries, founded by breeders to promote and ensure long-term geranium sales across Europe. With the season nearly over, the initiative's partners are now busy gathering all of their results. Here are a few examples of what's been achieved so…

The origin of flower names

Have your parents ever told you the origin of your name? No? Well, at least Florismart found some interesting stories about the names of these floral beauties. Read on to discover healing forces, ancient legends, Greek mythology and more: the origin of flower names.

Europe: The Plant Bus is a showroom on wheels

The Plant Bus stops at sales companies, large florists, garden centers and supermarkets to present seasonal products from several Danish and Dutch nurseries. The Plant Bus has been traveling the Danish country roads since January 2018. Behind the wheel is bus driver Jette Malmskov, who prefers the title…

US (MI): Help name a peony book

Matthaei Botanical Gardens and Nichols Arboretum are working with the University of Michigan Press on a book about peonies. It’s part of the celebration of the 100th anniversary of the Nichols Arboretum Peony Garden in 2022. The book will show how people around the world—and in Nichols Arboretum—have celebrated peonies over the…

Colombia pays tribute to New York with 5,000 flowers

A few weeks ago, something happened in New York that was as unexpected as it was gratifying. Colombian flower growers handed out some of their favorite species to New Yorkers and tourists, who received them as an emotional gesture of gratitude. The weather was benevolent, with a temperature of 25 degrees…

Indian Summer: September Garden Plants of the Month

Normal life begins again from most people in September, and they spend more time at home. That’s a good incentive to brighten up the garden a bit. Most of the plants will be past their peak, but trumpet vine, spindle tree, Japanese andromeda, beautyberry and smoke tree can all bring new life to both the…

Winners from National Garden Bureau’s first ever “Year of” video contest announced

For more than 30 years, National Garden Bureau (NGB) has been showcasing and promoting their member’s products in the inspirational program called “Year of.” Over the years, the program has steadily expanded to encompass more members, more gardeners, include more images, downloadable POP for retailers…

Schoneveld Breeding

"A new look & feel with the familiar DNA"

PlantXperience is Schoneveld Breeding's brand new company building where everything is literally “under glass”. Visible and transparent. That deserves a new fresh look & feel. "Our strength is not only in the DNA of our genetics but also in the passion of our employees, young and old", according to the company.…

Australia: Strategic research initiative a launch pad for greener, healthier cities

The Australian nursery industry is behind a suite of pioneering research projects that will provide a greater understanding of the human health benefits of urban greening. Known as the Hort Frontiers Green Cities Fund, the initiative invests in long-term research that helps to drive a measurable increase…

September 1-3, Cologne

Late summer flair with Selecta One at spoga+gafa 2019

On time for the start of late summer, Selecta One presents its late summery-autumnal plants of the perennials, grasses and pot carnation assortment at this year’s spoga+gafa from 1st to 3rd September at Koelnmesse (Cologne) in passage hall 4/hall 5 on stand number A001. Selecta’s marketing concept Autumn…

Reinoud Nuijten New Agricultural Counsellor in Ukraine

Before his posting in Kyiv, Mr. Nuijten worked as International trade and development specialist with extensive experience in value chain development and export promotion projects. Particular experience in public-private cooperation and institutional capacity development. Over 10 years of experience in…

Hip Labels partners with Arilyn app

US: Augmented reality lets growers go beyond the label

Imagine you are a consumer walking in a garden center and see a plant. You are wondering how to care for it, and more importantly if this plant will fit into your garden design. What would be nicer than having just one app showing it all by only scanning the tag?  "The idea around the app is to give growers…

Kenya: 6 friends from Naivasha fight plastic pollution

The Rocking Re-Cyclers, 6 friends from Naivasha, are looking for any generous companies (or individuals) who would like to support them, and be involved with this very worthy cause. The Rocking Re-Cyclers have planned a bicycle ride called Cycle4Seas. The itinerary starts on the 25th of August 2019,…

US: Growers and breeders prepare to Petal It Forward

With this year’s Petal It Forward date set for Oct. 23, growers and breeders say planning ahead leads to a successful event and a meaningful experience about the power of flowers for staff. For Sakata Seed America, Petal It Forward resonates with its mission statement, “To contribute sustainably to the…

UK: Special Days Calendar 2020 released

From Secretaries Day to Eid al-Fitr. The Flower Council of Holland created a complete marketing calendar of important dates for the flower and plant sector. You can find the UK calendar below in one clear overview to help you plan your own activities: Special Days Calendar UK 2020 For an overview of all…

Germany: Pink Kisses conquers garden centres

With its Pink Kisses DIY tour 2019, the breeding company Selecta One gave targeted support to specialist retail this summer. The tour in 20 owner-managed garden centres over a period of five weeks was a complete success for both sides. Review video of the Pink Kisses® DIY tour 2019. In the third year of…

Alstroemeria in the September Flower Agenda

Alstroemeria kicks off the indoor season in all the colours that this cut flower offers, with white being the utterly on-trend colour. What's unique about alstroemeria is that it saves its beauty for the right moment. In the shop the flowers hide in their buds; it’s only after the customer gets them home…

All-America Selections honors two industry achievers

All-America Selections recently honored two journalists with the AAS Medallion of Honor at the annual AAS/NGB Awards Banquet. This year’s banquet was held at Cantigny Park and Gardens in Wheaton, Illinois, one of the two hundred AAS Display Gardens across North America. The AAS/NGB Awards Banquet is a…

UK: 30% of survey respondents needed seasonal labour

The Seasonal Labour in Horticulture Survey in England collected data regarding the first quarter of 2019. The results presented in this publication are classified as experimental statistics. Experimental Statistics are those that are within their development phase and are published in order to involve…

Vietnam, Netherlands to bring horticulture to next level through partnership

On Tuesday 23 July in Hanoi, a kick-off roundtable meeting took place for potential Vietnamese companies, institutes and governmental organisations active in the horticultural sector by The Netherlands Vietnam Horti Business Platform and its partner the Crop Production Department of the Ministry of…

Consumer app provides wealth of information for breeders, growers and retailers

How nice would it be to have an insight in the end consumers' thoughts? The guys from the GrowIt! app are on their way to achieve it. They currently have a member group of 850,000 people and with the launch of their Question and Answer feature in the app two years ago, they are now at a point where they…

Association of Specialty Cut Flower Growers launches localflowers.org

The Association of Specialty Cut Flower Growers (ASCFG), a non-profit trade association dedicated to educating and uniting commercial cut flower growers, recently launched localflowers.org This enhanced site profiles its member growers, wholesale and retail florists, and floral designers across the…

All-America Selections Releases 2018-19 Annual Report

All-America Selections (AAS) has released the 2018-2019 Annual Report reflecting the group’s activities from the past 12-18 months. The report, in PDF format, can be downloaded from the AAS website here. For the past nine years, AAS has prepared a yearly statement of organizational updates including those…

UK: Cross-sector coalition sets out blueprint to reform immigration system

A coalition of prominent business and education bodies has written to both Prime Ministerial candidates calling for the Government to commit to clear action on reforming the…

EU: Houseplants of the Month, Flower Agenda for 2020 have been chosen

Once again, Flower Council of Holland made a product list for 2020. As always, this list has been drawn up in close collaboration with the product specialists at Royal FloraHolland. Images, texts and downloadable posters will be available in Dutch, German, English and French for all interested parties in…


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