Marketing

Gerbera: in the April Flower Agenda

The cheerful colours and fresh look make the gerbera a fabulous flower for April. Whether an arrangement requires soft pastels or bright primary colours, gerberas can provide it. With excellent quality, because the constant development of this popular cut flower has removed the need for wires. Gerberas…

Texas A&M AgriLife Research donates hibiscus plants to help beautify Vernon

The Texas A&M AgriLife Research and Extension Center at Vernon, through a joint effort with Vernon’s Chamber of Commerce and the Tourism and Main Street Program, recently donated approximately 500 hibiscus plants to local organizations and businesses. Members of the Lion’s Club in Vernon help with…

US: 1-800-Flowers introduces 2019 Local Artisan Collection

This week, 1-800-Flowers.com introduced its 2019 Local Artisan Collection, featuring an exclusive assortment of arrangements designed and inspired by talented local florists throughout the U.S. The collection, which includes 16 original bouquets, arrives just in time for Mother’s Day gift-giving. Each…

May 21-23, London

‘Geraniums in Coral’ living art installation at Zetter Townhouse

Coral coloured Geraniums will transform the iconic entrance of The Zetter Townhouse hotel in Clerkenwell this May as part of Clerkenwell Design Week (CDW). The fantasy ‘underwater’ vignette is inspired by ‘Living Coral’ - Pantone Colour of the Year 2019 and will celebrate the longstanding urban…

Vietnam and the Netherlands committed to bring Vietnamese horticulture to a higher level

On Wednesday 10 April during the trade mission led by Prime Minister Rutte, Minister van Nieuwenhuizen and Vice-Minister Sonnema to Vietnam, Mr. Nguyen Nhu Cuong – Acting General Director of Crop Production Department of the Ministry of Agriculture and Rural Development and Mr. Henk van Eijk - Chairman…

US: National Green Industry Survey begins data collection

The Green Industry Research Consortium, with funding support from the Horticultural Research Institute (HRI), is launching the National Green Industry Survey this month. This…

US (FL): Sunflowers to empower immigrants

After seeing her friends and family struggle to find work as immigrants, Luisana Zambrano, a senior studying international relations from Venezuela, decided to work up an initiative to empower immigrants to open their own businesses. “The goal is for them to gain economic stability,” she said. “So many…

"St Jordi Day means good business to florists"

In Barcelona and the larger Catalonia region, 23rd April is a special day, it is Saint Jordi’s Day. A day when Love and Romance sweeps through town and takes residence in people’s hearts. During Saint Jordi’s Day people of all ages go an extra mile to find the best way to express affection to their loved…

UK: Perennial team grows to support 180th anniversary goal

Perennial appointed Phil Swainston as Corporate Development Manager to further develop partnerships within the industry. Phil joins from the HTA (Horticultural Trades Association) and will focus on building new relationships with manufacturers and suppliers to the sector to raise funds and awareness of…

Chinese village opens all-season flower-viewing tour to visitors

Huangling, one of China's most beautiful countryside villages located in Wuyuan County, is upgrading its Flower Town program by introducing an all-season flower-viewing tour to visitors. The new tour will highlight the fusion of local ecological systems and the 580-year-old rural setting, bringing a…

"Certified American Grown is leveraging Pinterest, are you?"

C ertified American Grown has been working diligently to grow their presence on Pinterest , and they report a great return on their efforts, creating a monthly viewership of over 14,000 in just three months. "We’re finding this platform is a great way to share the #originmatters message, and of course…

Dümmen Orange launches new label Rozuri ‘roses from Africa’

On April 11th, during its Meet & Greet Rose event in De Kwakel, Dümmen Orange presented the new rose label Rozuri ‘roses from Africa' to customers. Rozuri "roses from Africa" ​​is a new label for the retail sector from rose growers in Ethiopia and Kenya with whom Dümmen Orange works closely together.…

Vietnam: Da Lat’s farms turn modern in Industry 4.0

Da Lat city in Lam Dong province has become well-known for its modern agricultural techniques. Many of Vietnam’s wealthy farmers are situated in the Central Highlands city, thanks to their investment and application of scientific and technological advances in production. According to Dr. Pham S, Vice…

Whole Foods gearing up for American Grown Flowers Month & Contest

July is American Grown Flowers Month as designated by Congress. But it’s also one of the slowest months of the year for flower sales. That is, until a remedy was put into place last year. In 2018, nearly 1,200 retail locations participated in the first-ever American Grown Flowers Month Merchandising…

US: SAF coordinates with lawmakers’ offices on research funding, statistics

Weeks after dozens of growers, wholesalers, suppliers and retailers traveled to Washington, D.C., for the Society of American Florists’ Congressional Action Days (CAD), lawmakers are giving heightened attention to key industry issues, thanks to the ongoing efforts of SAF and its members. Since the…

American Floral Endowment annual report

US: $600,000 in research, scholarships and internships

This year alone, over $600,000 in research, scholarships and internships, and in educational grants was distributed to promote and build the floral industry through the American Floral Endowment. This funding will go on to impact thousands. Tax-deductible contributions to the AFE support: Bringing Top…

US: Collegiate Plant Initiative inspires new generation of students

For the second year, Proven Winners is supporting the Collegiate Plant Initiative (CPI), a student-run organization founded at the University of Florida with the goal of connecting college students with plants and opportunities in the horticulture industry. Proven Winners is providing a total of 6,000…

Pelargonium for Europe launches marketing materials

Pelargonium for Europe has created a range of free downloadable POS materials in banner, poster and flyer sizes, designed to create eye-catching display areas in garden centres and drive sales. Large Banner (3.5 x 2.5) A1 Poster Tall Flag (1.5 x 4) Wide Banner (3 x 0.8) 8 page Flyer (105 mm x 210 mm)…

Decorating with plants

Plants are increasingly used as décor for interior design. Yes, houseplants certainly have always been enjoyed, but their popularity is increasing especially as retailers try to reach younger demographics. From the modern and sleek to holiday-oriented designs, ornamental growers have been transplanting their plants into…

June 4 - 7, The Netherlands

Lily on stage in Dutch Lily Days

As a single-variety bunch or incorporated in a bouquet, scented or not, single or double-bloomed: it is this versatility of lilies that continues to attract a large loyal following in the Netherlands, as well as in the neighboring countries. With the Dutch Lily Days the lily-growing Netherlands has its own stage to display this…

AmericanHort welcomes Rich Batcho, Steve Decker and Phil Feinman to Interior Plantscape Hall of Fame

AmericanHort announced the 2019 inductees to the Interior Plantscape Hall of Fame – Rich Batcho, CLT, of Batch-O-Blooms, and Steve Decker and Phil Feinman of Architectural Supplements (ASI). The AmericanHort Interior Plantscape Hall of Fame honors individuals of integrity whose personal dedication…

US: Applications now available for therapeutic garden grants

Once again, National Garden Bureau , American Meadows and Sakata Seed America are uniting to provide $5,000 in grant money for three well-deserving therapeutic gardens in North America. In addition, Corona Tools will provide a generous set of quality gardening tools to each of the three winning…

"Flower trucks are on a roll"

Should you take your fresh flower show on the road? Oasis asked the owners of three trucks—a florist at a family garden center, a big city entrepreneur and a rural couple with a baby and toddler—for their experiences and insights. Like food trucks, flower trucks draw crowds at festivals, parties, weddings, shopping center and…

Once upon a time in the West(land)

Netherlands: First harvest from new Porta Nova greenhouses

At Porta Nova they started building their new greenhouse complex over a year ago. They are almost finished, and the new plants are already growing nicely. The company is ready to start harvesting the first stems. As the plants are fresh and new they are carefully growing the plant and selecting the right…

Farmer Fridays celebrate American flower farmers

Every Friday across social media channels, American Grown Flowers celebrates American flower farmers with Farmer Fridays. These stories on Facebook and Instagram highlight Certified American Grown flower and greens farmers, the varieties they grow, the sustainable methods they use and why they love to…

American Farm Bureau concerned about labor, trade if border closed

The American Farm Bureau Federation is urging the administration to make sure that any steps undertaken to tighten enforcement at the U.S. border do not create more uncertainty for agricultural producers. “Right now, farmers and ranchers are toughing it out,” said AFBF President Zippy Duvall. “Many of…

AmericanHort welcomes more seasonal worker visas

On March 29, the Department of Homeland Security announced that it plans to release an additional 30,000 H-2B workers for returning immigrant workers. "This progress would not have happened without the steady advocacy push by our advocacy team, industry leaders, association members, state association…

US: Campaign connects youth with plant-based solutions

Seed Your Future announced the launch of its expanded BLOOM! campaign to excite young people about the power of plants and their unique ability to help solve some of the…

Dutch bulb growers employ volunteers to manage tourists

‘Enjoy the Flowers, Respect our Pride’ is the title tourists are being welcomed with to the Dutch Bollenstreek, or Flower Region, in the coming weeks. The reason they are currently looking for new ambassadors is due to a distress call that came from the bulb industry. They want to ensure the protection…

Beverage producer launches campaign to save Britain’s botanicals

Botanically brewed mixer manufacturer Fentimans has launched its Save the Botanicals campaign in the UK on-trade, which aims to highlight endangered British plant species. The campaign has been launched in preparation for World Earth Day (22 April), and will highlight endangered plant species through…

2019: The Year of the Nasturtium and Carrot

2019 is the Year of the Nasturtium and Carrot, an international marketing campaign organised by the Home Gardening business unit of Fleuroselect. This campaigns aims at boosting the sale of Nasturtium and Carrot seeds and plants to end consumers. Free marketing materials & images Companies active in…

UK: Eden’s blooming tulips see the Mediterranean Biome burst into colour

Thousands of tulips have burst into life in the Eden Project’s Mediterranean Biome, adding a splash of colour to match the sunny spring weather. Favourite cultivars for Eden this year include ‘Dream Touch’, a purple flower which is fringed with white edges, and ‘La Belle Epoque’, which produces apricot…

February 26-28, Milan

Italy: Identity of garden center business in Myplant & Garden spotlight

During the 5th edition of Myplant & Garden, the Garden Center New Trend event was dedicated to garden centres, where new ideas and business proposals are shown through scenic and eye-catching instalments with an actual, innovative concept that changes during each edition. 600 sqm of creativity,…

UK: National Garden Scheme announces £130,000 to support people in horticulture

The National Garden Scheme (NGS) has announced its annual donation to Perennial of £130,000 following another year of open gardens and fundraising for a range of health and…

Begonia: April 2019 Houseplant of the Month

The flowering begonia has full, plump flowers in cheerful colours such as red, pink, orange, white and yellow. The enthusiasm with which the plant blooms means in practice that you can hardly see the plant for the flowers. Foliage begonias have their own distinctive beauty in the form of velvet leaves…

Belgium: VLAM appoints Filip Fontaine as its new general director

As of 1 July, Filip Fontaine will become the general director of VLAM, Flanders’ Agricultural Marketing Board. Fontaine succeeds Frans De Wachter who will retire on 1 July…

Colour Festival: April Garden Plants of the Month

Big flowers, small flowers. Climbing, hanging and creeping. For use in beds, in pots and containers, and in hanging baskets. The Colour Festival brings spring to the garden, patio or balcony. Begonia, Verbana, Gazania and Bougainvillea are all rich bloomers in different forms, so that they bring instant…

Danziger rolls out the red carpet for CAST 2019

King of Rock and Roll sings the praises of Amore King of Hearts

Elvis was in the building at the Danziger CAST display in Gilroy, CA on Saturday. The surprise visit by the King of Rock and Roll kicked off the start of the Spring Trials event, highlighting the newest variety in the unique petunia series, Amore King of Hearts. Danziger’s North American team enlisted…

US (CA): 'The Bulb Guy' opens flower-filled backyard to the public

A San Jose man has his own little super bloom going on right now in his backyard and he is opening it up to the public. "The Bulb Guy," as he is known, has filled his garden every year with thousands of bulbs. It does not cost anything to get in, but visitors are encouraged to make a donation to St.…

Fifth edition of Rhein-Maas Next focuses on wedding trends

On Wednesday, 13 March 2019, Veiling Rhein-Maas opened the fifth edition of the trend exhibition 'Rhein-Maas Next' together with the Fachverband Deutscher Floristen (FDF) in the foyer of the auction. Many customers of Veiling Rhein-Maas participated in the opening and received a lot of inspiration, how…

March 27, Bergschenhoek

Flower Council of Holland sponsors NIMA Floriculture Marketing Event

The NIMA Floriculture Marketing Event will take place for the second time on Wednesday 27 March. The Flower Council of Holland is the exclusive sponsor for this event for, and by floriculture marketeers. The aim of the event is to raise the marketing standards within the floriculture sector to an even…

US: 15,000 flowers to brighten ambassador's residence for Tulip Days

At the residence of the Dutch Ambassador to the US, Henne Schuwer, 15,000 flowers and plants will be on display for Tulip Days, a slate of events highlighting the Dutch horticulture sector and its ties to the United States. Tulip Days will explore the theme of sustainable urban deltas. Dutch experts…

US: 2019-20 edition of ‘Gardening Simplified’ publication takes new approach

Volume seven of Gardening Simplified magazine , featuring Proven Winners ColorChoice flowering shrubs, has been released. The 100-page reference guide is part of a…

Mother’s Day customs around the world

In many UK households, the fourth Sunday of Lent will start with breakfast in bed and a bouquet of flowers. But did you know that people in other corners of the globe are celebrating their mums in very different ways? Have a look at these Mother’s Day customs and facts from all around the world… Brazil…

Keukenhof opened by CEO of KLM

Flower Power at Keukenhof anniversary opening Tuesday, 19 March 2019 the 70th edition of Keukenhof was opened. The official opening ceremony was performed by Pieter Elbers, CEO of KLM, thereby emphasising Keukenhof’s importance to the tourist industry. Flower Power, the strength of flowers Flower Power is Keukenhof’s 2019…

Where does the tradition of Mother's Day come from?

Why are mums offered beautiful bouquets for Mother's Day? Several explanations circulate: In Great Britain, from the fifteenth century, a day dedicated to Mary, mother of Jesus was established. This holiday was later extended to all mothers. The poor domestic servants often lived far from their parents,…

Balcony plant for 2019: Bay laurel

Qualities such as fabulous green foliage and a stately appearance combined with a compact shape make bay laurel (scientific name: Laurus nobilis) a great addition to any balcony. Bay laurel blooms with white flowers which appear as umbels in the leaf axils and later become oval berries. The plant remains…

webinar, March 28

Color trends for 2019/2020 that can grow your business

What can the floral industry expect in 2019 as we move into the next decade? Join PMA and the Pantone Color Institute to learn about the newest color trends. As we enter into…

US (CA): Flower grower prepares for Siblings Day

For the last several years anyone on social media has seen the meteoric rise of Siblings Day, which is celebrated April 10th. The last few years Siblings Day has gotten major attention on The Huffington Post, Buzzfeed, The Today Show and other mainstream media sources. 80% of Americans have siblings.…

Proven Winners ColorChoice celebrates March with Shrub Madness

The world’s only plant bracket competition, Shrub Madness , has just embarked on its sixth year of the contest that pits shrub-against-shrub in a fierce single-elimination…

Netherlands: Mini hydrangeas bring a new concept to the market

The theme of Plantarium 2019 is ‘Green Fits All’. Plantarium 2019 aims to encourage participants to seek cooperation with companies and authorities outside the sector. That way green will provide opportunities for growth. Participant Van der Peijl Tuinplanten presents a particularly compact growing…

Administrative processes in the Import department at Veiling Rhein-Maas

At Veiling Rhein-Maas, the Import department ensures that flowers and plants arriving from countries such as Israel, Ethiopia, Kenya, Turkey, Spain, Portugal, Italy and other countries can be auctioned successfully. The Import department's work includes e.g. unpacking and preparing products, an initial…

Colombian flowers, gifts since the 18th century

It was just in the 1960s that Colombia began to explore its potential as a flower supplier for the world. But long before this happened, almost 200 years before, its flowers were already considered something extraordinary. It was 1782 and the country was part of a Spanish colony called the Viceroyalty of…

15,000 Calliope given away to schools and communities in the UK

After the success of last year, the Pelargonium Calliope will be Cultivation Street’s sponsor for the second year running. The British campaign Cultivation Street supports gardening communities and school across the UK. Syngenta Flowers sponsors the campaign by donating 15,000 Calliope plants to give…

US: Proven Winners ColorChoice expands 2019 radio advertising

With a goal to reach broader audiences of gardening enthusiasts in 2019, Proven Winners ColorChoice has scheduled increased media exposure with the largest broadcast and internet radio campaign they have ever planned, generating over 80 million impressions this year. The 2019 Pandora internet radio…

Lily: March Houseplant of the Month

The lily (Lilium) is a real feature in the home thanks to its beautifully coloured flowers that sometimes also have an exquisite fragrance. The potted lily is characterised by the long buds on the stem and the leaf that grows along the whole stem. The choice of colours with potted lilies is extensive:…

Perennial Math

At the end of the day, every business is about math. More specifically, every business tries to solve a so-called optimization problem. Every day, we try to maximize results with the resources available to us. In our business, the resources tend to be people, space, equipment (greenhouse structures, machinery and other…

Blossom trees: March Garden Plants of the Month

The apple tree (Malus), peach tree (Prunus persica) and plum tree (Prunus domestica) all fit perfectly with consumers’ growing desire to know where their food comes from and the ongoing enthusiasm for pick-your-own food plants. It is also educational and fun for children to see an apple, plum or peach…

New website for Beacon Impatiens

PanAmerican Seed announces the launch of a new website devoted specifically to its new Beacon Impatiens, a series of I. walleriana with proven high resistance to Impatiens downy mildew. The website www.BeaconImpatiens.com appeals to many audiences, and includes special features, including the story behind this breakthrough…

100,000 free tulips turn the heart of San Francisco into a pop-up garden

Seven thousand people visited San Francisco’s Union Square last weekend to pick a free bouquet of tulips during the second annual American Tulip Day. One hundred thousand tulips created a vibrant carpet of pink, red, yellow, and orange flowers grown in the United States from tulip bulbs exported from the…

UK: Getting the season started with the Garden Press Event

Companies and organisations from across the industry made the most of the opportunity to showcase their new products and stories in front of the garden media this week at Garden Press Event, which took place at the Business Design Centre in London on Wednesday 27 February. Over 300 journalists,…

New consumer segments for flowers and plants

The research company Glocalities spent last year carrying out an extensive study on behalf of the Flower Council of Holland, Royal FloraHolland and VGB into the shared values that consumers have when it comes to flowers and plants. The consumer segmentation study carried out in Germany, France, the…

US: Florists get creative to promote Women’s Day

Women’s Day, coming Friday, March 8, is a day to honor and recognize women’s achievements, and to celebrate the women in our lives by expressing our respect, appreciation and love. With efforts internationally dating back as far as 1908, the observance of Women’s Day in the U.S. continues to grow, as…

What's in store for flower vending in Europe and Asia?

Can vending become an optimal solution for faster development of flower retail sales? According to the makers of the “FStor” flower vending machine, it is. The vending industry is developing and demand for it is growing. Nonetheless, the floral sector has not been so active in adapting this equipment.…

All-America Selections and National Garden Bureau elect new Officers and Directors

At recent meetings during the ASTA Flower and Vegetable Seed Conference in Orlando, Florida, All-America Selections and National Garden Bureau elected new Officers and Directors. All America Selections welcomes Jim Devereux from Green Fuse Botanicals (left) as the new AAS President and Scott Rusch from…

Influence the future direction of the Australian nursery industry communications program

To mark the next phase of the Nursery Industry Communications Program (NY18001), levy payers are asked to complete a short survey to ensure they are getting you the…

Smithers-Oasis: strategic partner of Florint for the long term

Smithers-Oasis and Florint, the International Florist Organisation, have reaffirmed their long-standing cooperation for 2019 and beyond. The well-known producer of floral products has been an ally of the professional florist for decades, supporting Florint and the national florist associations of Europe,…

British flower on show in Bake Off inspired open day

On Wednesday 13th February 2019, Hillier Nurseries hosted a number of trade guests, including garden centre buyers from across the UK for its annual Open Day. With the glorious late winter sunshine casting warmth and light across the venue – one of the company’s impressive glasshouses near Romsey,…

Pelargonium for Europe unveils 2019 marketing plans

Pelargonium for Europe is a marketing initiative active in 10 countries founded by breeders to promote and ensure long-term geranium sales across Europe, coordinated by Green Marketing Europe (GME) . The initiative has detailed its marketing plans for 2019, specified by country. France BHR is an…

We Need More Flowers campaign bears fruit

The Flower Council of Holland launched the new cut flower campaign We Need More Flowers in October 2018. The campaign by Funnyhowflowersdothat.co.uk celebrates the effects that flowers have on people, and is an activist call to arms to get the most out of life. Engagement, incentive to buy and an award…

US: SAF members’ media efforts generate positive buzz for industry

Amidst the busiest week of the year, professionals from all segments of the floral industry made time to talk to the media — scoring quality promotion for their individual businesses and keeping flowers top of mind with millions of consumers around the country. They touched on a variety of topics…

BloomyPro enters US market

"Getting new varieties to the end user instantaneously"

Imagine you're a South American breeder that developed a new variety that would look wonderful in a beautiful flower bouquet. However, before designers in the US have the chance to get to know your novelty product, a lot of time can pass. Traders tend to select varieties that have already proven their…

Insider Report on Garden Retail Profitability

How can you improve profitability?

AmericanHort is launching a new four-part video series: The Industry Insider Report: Garden Retail Profitability . Steve Bailey of Steve Bailey Consulting and the Garden Center Group, an expert on using financial and other data to help improve retail profitability, will share his expertise in managing…

Shrub Madness open for voting again

Shrub Madness is Proven Winners' bracket competition that pits shrub against shrub in a no-holds-barred battle for the title of National Champion. Think March's college basketball tournament, but people's votes determine which plant advances through the rounds. The contest runs in prediction mode from…

Pelargonium for Europe announces 2019 UK PR campaign

Pelargonium for Europe's 2019 UK PR campaign will highlight the geranium’s long and colourful flowering season, as well as its suitability to transform urban spaces such as balconies and terraces, creating an instant holiday vibe. J E Communications has been reappointed to manage the trade and consumer…

UK: Art Night at the Flower Market

A new Stories from the market film takes us back to last summer which saw Art Night come to the Flower Market, transforming the space into a unique stage for a spectacular and rare performance. Canadian artist Tamara Henderson’s arresting, visceral installations fuse flowers and plants with art,…

Are you already making money from the Green Agenda?

The top sector program The Green Agenda increases the innovative capacity and competitiveness of members and traders. It also responds to market developments and opportunities. By stimulating green in, around and on buildings with collected proof, both growers and customers are able to create new sales…

Garden apps join forces

The Garden Answers App, with over three million users, and Armitage’s Great Garden Plants App have recently joined collective forces. This collaboration will ultimately benefit the budding home owner, new gardener, an inexperienced garden center employee or "green" novice landscaper on the job, by providing the ability to…

US: Scotts Miracle-Gro wants to connect 10 million children to the benefits of gardens and greenspaces

The Scotts Miracle-Gro Company announced the launch of Gro More Good, a national initiative that will bring the life-enhancing benefits of gardens and greenspaces to 10 million children over the next five years. From food deserts and poor nutrition, to childhood obesity and nature deficit, the lack of…

US: National Garden Bureau’s first ever “Year of” video contest announced

For more than 30 years, National Garden Bureau (NGB) has been showcasing and promoting their member’s products in the inspirational program called “Year of.” Over the years,…

February 27, Islington

UK: David Austin shows new blooms at Garden Press Event

Founded by Richard Jackson Chair of Greenfingers and Guy Burtenshaw in 2006, the Garden Press Event was set up to bring together suppliers of garden products, with trade and consumer editors from both print and broadcast outlets. The show is now owned and run by GIMA & HTA who work together to create…

One rainforest helping another

During the Christmas holiday season, Continental Floral Greens (CFG) offered a fundraising program to churches across the United States. With each purchase of holiday greenery (wreaths, garlands and swags) a portion of all sales is contributed directly to the Maya Biosphere Reserve. The Maya Biosphere Reserve, in Petén,…

SAF watches negative Valentine's Day publicity

The world’s largest alliance of independent hotel brands and a startup company in the custom framing industry apologized to the floral industry after the Society of American Florists pointed out that their email promotions disparaged flowers. “We love flowers and chocolate, too, and our intention was to…

Australian Made Campaign urging consumers to buy local Valentine's Day flowers

The Australian Made Campaign is urging consumers to make Aussies growers and manufacturers their Valentine this February 14th, by showing love for local flower growers and gift manufacturers. “Australians want to make informed purchasing decisions, and most would be surprised to know that their…

"Say 'no' to mafia surcharges"

Valentine’s Day is almost a week away - during one of the biggest flower holidays of the year, where prices are known for increasing due to extreme demand, Jet Fresh says it does not charge any 'mafia-like' surcharges on flowers for the holidays. To illustrate this message, Jet Fresh posted some special messages from their…

UK: M&S selling limited edition Chinese New Year orchid

Marks & Spencer is selling a limited edition Celebration Orchid for Chinese New Year. The orchid, on sale for £20, comes with a red envelope, traditionally given as a gift in China during social and family gatherings including Chinese New Year, to symbolise luck and good fortune. "We’re very excited…

UK: Perennial pledges to reach more people than ever during its 180th anniversary year

Perennial kicked off its 180 th anniversary in style this week with the annual Party for Perennial at La Goccia in Covent Garden on Tuesday 29 January. Over 160 people from across the industry came together for an evening of networking and fundraising in support of the horticulture industry’s only social…

US: Garden Media Group premieres new plants & products for Spring 2019

Garden Media Group has released its 2019 Garden Superstars for Spring. This year’s list features edible plants, safe garden food and innovative products. Grow your own homegrown nutritious blueberries This spring try two new varieties from the Bushel and Berry collection that are perfect for warmer…

KiwiFlora joins Danziger, Syngenta, Kapiteyn and Unex in this new marketing initiative

ThinkPlants is expanding

ThinkPlants, a new marketing initiative bringing plants to the North American Nursery industry, is expanding. Danziger and Syngenta Flowers North America are announcing the addition of KiwiFlora…

Short silent film promotes Valentine's Day flowers

Teleflora launched its Valentine's Day campaign and new floral bouquet lineup with the company's first-ever animated story "Love Out Loud, A Silent Film." The silent short film explores finding true love and the essential role flowers play in that emotional journey. Animated in black and white with a…

Designer Kelly Shore unveils ‘A Year of American Grown Bouquets’

At the start of 2018, floral designer Kelly Shore challenged herself to spend the year designing with the highest percentage of American Grown Flowers possible. It was a personal effort on her part to see exactly what was achievable with flowers sourced exclusively from U.S. flower farms. And her…

UK: Waitrose introduces multi-coloured single rose for Valentine’s Day

Waitrose & Partners is introducing a multi-coloured single rose this Valentine’s Day following the popularity of its Language of Love bouquet, an arrangement of rainbow roses, which sold out in 2018. The Language of Love Bouquet proved so popular with online shoppers last year that the supermarket…

"Good product photos sell more"

Auctioneer/Rose assortment manager Ger de Brabander receives many different questions about taking good product photos. Read his 5 most important tips. 1. Discover the extra banner options "Growers start with the extra banner options that can take up a maximum of 20% of the total product photo. We are now offering the option to…

Top 5 Komet tools for the Floral Holidays

Floral Holidays are just around the corner. And working on the best deals for all your flowers and supplies is the most important aspect to consider before the rush. Ordering early will help you save money and obtain the best selections according to the styles of each season. To accomplish that goal you…


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