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Sector | Marketing

The growing role of plant influencers in the global market

Grower in Bursa produces 3 million ornamental plants annually at 900 meter altitude, taking advantage of water from melted snow for irrigation

© Weerapat Wattanapichayakul
7-week course on attracting young gardeners

Where did the 18 million new gardeners go?

Michael Zennaro
Nadia Duran, Voorn Spray Roses and Interplant Roses

"With this collaboration, we are bringing two worlds together"

"New Zealand agritech industry commits to shared future despite government austerity"

Semia Dunne and Liz Murphy on the ‘Thank you, Mom’ campaign

"The heart of this campaign was about spreading joy"

© Nicoleta Raluca Tudor | Dreamstime.com

How to rock a social media campaign for florists

Viviana Alexandra Guanulema Marin, Natuflor, on their latest campaign

“History and lineage is what makes each rose special”

© Angel Alvarez Perez | Dreamstime.com

Floral Photography: Showcasing your beautiful bouquets

Dutch contracting company auctions horticultural machinery and tractors online

Nurseries and greenhouses still top Oregon’s latest list of top 20 agricultural commodities

© Dragoscondrea | Dreamstime.com

USDA awards $50 M to support farmworkers and agricultural employers

How to market your business during National Rose Month

© Veranika Semchanka | Dreamstime.com

Tanzania Horticultural Association seeks further funding for horti sector

HortiHeat 2.0: marketing and sales in one through link with Floriday

Marketing plants for outdoor 2024 decorators

Are brands useful in horticulture?

Flower council launches international campaign

Consumers informed about the effects of flowers

Viviana Alexandra Guanulema Marin, Alma Spray Roses, on their spring campaign

"We aim to redefine the perception of spray roses in the floral industry”

US: AmericanHort joins National Association of Landscape Professionals for H-2B fly-in

Secondflor on the prom season

"It's a time-honored event that sees customers eagerly flocking to florists"

US: SAF encourages positive marketing for major floral holidays

How floral picks can help increase sales

© Lovelyday12 | Dreamstime.com

US: That Flower Feeling Foundation expands its support network

Proven Winners ColorChoice shines in Times Square

Joost Bongaerts, Florabundance

“There is a prevailing expectation that this year’s Mother’s Day floral sales may exceed those of 2023”

© Brad Calkins | Dreamstime.com

US (GA): Gov. Kemp signs legislation to support growers