Marketing

Flower Circus

Flower Circus Talks with Kosta Foufas

In a new episode of Flower Circus Talks, Kosta Foufas was the guest. A man who has been active in almost every part of the flower industry: His mother had a flower shop, and he has been active from wholesale (he worked for many years on the New Covent Garden Flower Market, retail to sourcing). He tells…

Grace Rose Farm

US (CA): Rose grower raising funds, awareness for Alzheimer's

During the month of September, Grace Rose Farm in Santa Ynez will donate 25% of all proceeds from the purchase of Love Song roses to benefit the Alzheimer's Association. Husband/wife duo and Grace Rose Farm owners Ryan and Graci Poulson announced on Sept. 1 the reason behind their monthlong fundraising…

CAN (BC): Better protection for foreign workers

Temporary foreign workers who come to B.C. to work will be better protected now that the employers who want to hire these workers will be required to register with the…

Royal FloraHolland

Glazen Tulp Award: Vote for your favourite

The time has come - the 2nd voting round is open. You can now choose the best market introduction or new product. Who knows, your favourite might reach the finals and have a chance to win the Glazen Tulp Award. Semi-FinalistsIn May 2020, the general public was able to cast a vote for its favourite new…

Lisa Ziegler

When in-person flower sales no longer work

Business was booming. Selling their flowers at several large farmers’ markets, which they had done successfully for many years. Each week at the market, customers lined up to make purchases. Their biggest challenge? Growing enough flowers to meet the unending demand.  Sounds dreamy as a flower farming business…

Gediflora launches 'It’s your MUMent' campaign

From now on, Gediflora's wide range of varieties and families is known as Mum Flowers. Their ball-shaped chrysanthemums, formerly known as Belgian Mums, are continuously selected based on various characteristics such as color, shape, flower size and especially shelf life. The brand values of MUM Flowers…

Get your copy of the Greenhouse Guide

You've probably heard about our Greenhouse Guide, the buyer's guide filled with contact details of greenhouse constructors, screen installers, energy experts, seed suppliers, breeders, consultants and other companies from the industry. You can view it online, but sometimes it's nice to just have a copy…

Teen00000 | Dreamstime.com

Malaysia looking to rekindle national flower glory

It may be Malaysia’s national flower but the hibiscus is always treated as a poor cousin when it comes to selecting plants for landscaping purposes as preference is usually given to bougainvillea, roses and orchids.   Fondly regarded as the queen of tropical flowers by hibiscus fanciers, the humble yet alluring bunga…

Beekenkamp Plants

Alfresco

Beekenkamp Plants announces new hobby vegetables concept

Beekenkamp Plants Ornamentals presents “Alfresco”, a new concept for hobby vegetables and herbs. Alfresco consists of a wide range of grafted and non-grafted hobby vegetables and herbs, for which they use the best selected seeds and which are grown according to strict hygiene rules. Thanks to its…

Flower Circus

J Schwanke featured in Flower Circus Talks

J Schwanke provided a boost of positive floral energy as a guest during the Flower Circus Talks. They talked with J about his television show 'Life in Bloom', his website uBloom.com, and of course about promoting flowers, inspiration, and his way (and that of other flower designers) to get people…

Grower uses 'color calendar' to ensure succulents always look good

Amigo Plant supplies not only 60 varieties from the standard assortment of succulents but also dyed versions such as the single-coloured Echeveria as well as various high-end versions decorated with glitter or beaded garlands. Amigo Plant has been dyeing plants now for more than 15 years. The water-based…

Flower Council of Holland

Campaign plan for The Trend Collection Autumn/Winter 2020

On 21 September the Flower Council of Holland will be launching its new campaign: The Trend Collection Autumn/Winter 2020. This campaign will be going live in stages in Germany, France, the Netherlands and the United Kingdom. They will be informing international consumers, using a carefully refined…

NICH

US: Back to school with plants

Classrooms with plants have many positive effects for both students and educators, and are an important component of creating a healthy classroom environment. Plants are good for minds and bodies. Indoor plants remove air pollutants and stabilize CO2, while creating a happier and calmer space for creative and focused learning.…

Cao Yan | Dreamstime.com

‘Tis what season already?

It may be Halloween at the grocery store and election season in in-boxes, but there’s no denying what season it is online: It’s Christmas. On Instagram, Pinterest, Twitter and TikTok, the need to celebrate something has morphed into an extended Christmas season, according to The New York Times. And it’s not just 15-year-olds…

Chamaiporn Kitina | Dreamstime.com

Women in agriculture… What are your leadership aspirations?

Women in agriculture….What are your leadership aspirations? What are the barriers to achieving those aspirations? What motivates you to be involved in leadership roles and organizations? Annie’s Project is taking a closer look at agricultural women’s involvement with its new survey, the Agriculture…

UK: 'Fill the Distance with Beauty' campaign takes off

This national campaign launched yesterday, Monday 7 September, and all digital assets are now available to download to use on your own online channels. Large digital billboards…

Irinachayko | Dreamstime.com

US (CA): How one Bay Area tech company's small weekly delivery created a big morale boost

Few of us ever thought remote work would now be in its sixth month. It can be isolating and challenging, but a Peninsula tech company WorkBoard believes a small gesture makes remote work more pleasant. Roya Register is one of 120 remote workers at Redwood City's WorkBoard. She was surprised six months…

PlantX

Geoponics partnership provides indoor plants throughout Canada

Vegaste has entered into a partnership with Geoponics to distribute fresh indoor plants throughout Canada using its e-commerce platform www.PlantX.com. The partnership allows PlantX, a one-stop shop for everything plant-based and the digital face of the plant-based community, to expand its category…

Hotel decoration trends for 2020/2021

Just like restaurant decoration and other businesses, hotels try to get new clients all the time. Hotel decoration has become one of the most important aspects of opening a new hotel and it makes a huge difference. In this post, Verdissimo talks about the main trends in hotel decoration in 2020, looking…

Alexander Bergmann appointed to Head of Sales at Mayer

Since September 1st , 2020, Alexander Bergmann has taken over as Sales Director of Mayer Planting Systems. Together with his team and the large Mayer dealer network, he is now responsible for national and international customers. “Mr. Bergmann has been working in the sales department of Mayer Planting Systems…

Veiling Rhein-Maas

In September in the spotlight: Strelitzia and hydrangea

In September the 'Houseplant of the month' is the Strelitzia. The 'bird of paradise flower' has upright stems and sturdy upward-pointing greyish leaves. Strelitzia reginae's eye-catching inflorescence is characterised by horizontal bracts from which orange and dark blue petals arise. In South Africa,…

Morrisons

UK: Morrisons launches affordable letterbox flowers

Morrisons new letterbox flowers mean you can send them at any time, even if the recipient isn’t home to receive the delivery. They’re packaged securely inside a letterbox-friendly box, ready to be transferred to a vase and displayed at home. Morrisons’ Bright Box is £23 for a bouquet. The product…

SAF

"Petal It Forward’s mission especially timely this year"

Between a global pandemic, nationwide protests for racial justice and an upcoming election, tension is high in America today. According to a new study from researchers at San Diego State University and Florida State University, more than one in four adults meet the criteria that psychologists use to…

Slow Flowers

Where we Bloom: Call for submissions

Slow Flowers has announced their newest publishing project, “Where we Bloom,” a collection of inspiring and creative spaces where floral design occurs. This new book will collect the best floral studios, workshops and other creative spaces showcasing design environments of Slow Flowers florists,…

FioriBelli

Barile launches FioriBelli

A "Made in Italy" flower brand is born

FioriBelli is the first brand “Made in Italy”, which reflects Italian art and craft. Grown by small Italian family-run businesses, who respect high quality standards and the Italian culture and tradition. Considered as “the gourmet of flowers”, FioriBelli includes a rich range of products as carnations,…

Barile

Barile launches youROSES

Youroses is an exclusive Barile Flowers Service project, that keeps on growing and improving, both from the logistic as well as productive point of view. The evolution of the brand, with its innovative and ambitious character, adds an important mile stone to the project with a brand new website. Explore the youROSES website,…

Dümmen Orange float wins award at St. Petersburg Flower Festival

In the last weekend of August, the Flower Festival took place in St. Petersburg, Russia. In collaboration with PR agency Sobolj, a Dümmen Orange float was shown at the parade with the Pina Colada chrysanthemum as the belle of the ball. Pina Colada has proven itself as a well-known chrysanthemum that can…

UK: AHDB pledges to reform in response to request for views

A new strategy and improved communication with levy payers on how their money is spent are just two of the significant changes AHDB has pledged to make. This follows the…

Dekker Chrysanten will present its famous chrysanthemums in Moscow at FlowersExpo'2020

The breeder of chrysanthemums Dekker Chrysanten will please Russian consumers and fans with their presence at the international Trade Fair “FlowersExpo'2020”, which opens on September 8 in Moscow. The company has specially adapted its marketing program for the Russian market. Dekker Chrysanten actively…

Simonida Djordjevic | Dreamstime.com

What are the most popular birthday flowers?

Birthdays are actually a pagan tradition that began with the ancient Greeks. They thought that each person was given a spirit that watched over them from the day of their birth. Birthdays were a way of celebrating this spirit. As with many Greek traditions, the Romans continued it after they came to…

Mayesh

Mornings with Mayesh: How to streamline your business

Cristina Barragan of Fleursociety joined Yvonne to chat about business efficiency on Mornings with Mayesh. A few topics that were discussed: How to streamline, organize, systemize, automate your business + process? Why is education important? How can you stay relevant? Check out the full conversation here.

Flower Circus

How to promote your flower business online (and why you can't ignore it)

If you think promoting online is just something you can do in your spare time, please don’t read this. You will need all your spare time to understand how it works and how to make it right Why flower industry is perfect for promoting onlineYou may not have thought about it this way, but the flower…

Udra11 | Dreamstime.com

US: Florists promote ‘back to school’ flowers

After the longest summer break in history, school children around the country are preparing to hit the books again — some, in traditional classrooms (now featuring masks and plexiglass shields) and many more learning at home, coached by beleaguered parents trying to navigate unfamiliar technology while…

Royal FloraHolland

Royal FloraHolland:

Second party for environmental registration will be available soon

Royal FloraHolland asks all suppliers to complete digital environmental registration by 31 December of this year at the latest. MPS is currently the only supplier to meet the set standards. However, a new partnership will soon change this. GreenlinQdata and GlobalGAP are working on a comprehensive…

NL: Giant Flower Bulbs floating about in flower bulb area

Last Saturday afternoon, August 22, the official launch of the Giant Flower Bulbs project was grandly presented. In the Park “Groot Leerust" in Warmond, the Netherlands, 2 flat-bottomed boats docked at the quay. On top of the boats were in total 5, man-high, “Giant Flower Bulbs” painted by artists from…

South Canterbury Cancer Society

New Zealand: More than 36,000 daffodils delivered around South Canterbury

Vintage cars dominated the streets of South Canterbury on Monday as part of the delivery of more than 36,000 daffodils to raise money for the Cancer Society. While the fifth annual Vintage Car Club Daffodil Rally for Cancer, meant to take place on Sunday, has been postponed – club members spent the…

Planning for 2021: Back to basics

Even the best planner could never have predicted how the 2020 growing season was going to develop. Lockdowns in response to the COVID-19 pandemic disrupted the normal growing season, causing many growers to abruptly pull back on planting mid-season. Then, a strong surge in demand took the industry by…

Dutch Flower Group

Dutch Flower Group checking in on how growers are doing

Marco van Zijverden (CEO) and Jan van Dam (CCO) visited three of the Dutch Flower Group plant growers. They visited Eduard ter Laak of Ter Laak Orchids, Pieter Heemskerk of Van der Salm Boskoop and Siegfried Bunnik of Bromelia Specialist. How are the growers doing given the impact of COVID-19 and what…

Perennial

UK: Sir Roy Strong marks 85th birthday by gifting The Laskett Gardens to Perennial

Historian, writer and garden designer Sir Roy Strong CH is marking his 85th birthday by donating The Laskett Gardens to Perennial. The Laskett Gardens, which cover some four acres, have been described as the largest formal gardens to be created in England since 1945.  Perennial will receive ownership of The…

Ontario supporting agricultural and rural fall fairs and exhibitions

The Ontario government is expanding eligibilty for agriculture societies to apply for funding to help offset the financial losses due to the cancellation of fall fairs,…

Bloom in a Box

Ireland: Bloom in a Box flourishing on the back of patented flower gifting idea

‘A welcome twist on the age-old tradition of giving flowers’ is how Bloom in a Box founder Aveline O’Sullivan describes her business, which has flourished as people have tried to connect with loved ones during COVID-19. Galway entrepreneur O’Sullivan holds patents for Bloom in a Box’s innovative…

SAF

US: Industry rallies for modified Petal It Forward on Oct. 21

This year, Petal It Forward, the Society of American Florists’ popular pay-it-forward floral initiative will look and feel a little different when it kicks off on Oct. 21. Through Petal It Forward, participating industry members from across segments give pairs of flowers or bouquets to surprised…

Proven Accents: New options for growers

The new Proven Accents line of texture plants is designed to create a new category of branded plants, give growers more flexibility in buying and growing, and offer new opportunities for higher margins. Angie VanWashenova, Internal Sales Supervisor “Proven Accents are plants that have been selected to…

Royal FloraHolland

How is the winner of the 2019 Greenovation Award doing today?

JH van der Vossen B.V. won the Greenovation Award 2019 on November 6th last year. The professional jury and the public both had a 50% share in the overall assessment and chose JH van der Vossen B.V. and their unique ECO concept. The Greenovation Award was a hot topic. In the end, the public cast 2,500…

Alaska peony kids deliver bouquets to frontline workers

A lake, a pond, 25 acres and lots of wildlife. It sounds like an idyllic scene you'd find in a painting, but it's actually where Alaska Perfect Peony is located. Owner Rita Jo Shoultz tells us: "We have a company in this somewhat remote area with lots of young families. We hire neighborhood kids as soon…

New international campaign of Flower Council of Holland

'Fill the Distance with Beauty'

We need to maintain social distancing for the time being, but rather than letting it divide us, the Flower Council of Holland's new international campaign encourages people to: "Fill the distance with beauty!"  Their new large-scale consumer media campaign for flowers and plants will be launched in the Netherlands, France and the United…

Selecta One

Selecta One launches redesigned website for North America

Selecta One announces the re-launch and update of its website www.SelectaNorthAmerica.com. The new website offers responsive design to fit any mobile or office device and provides comprehensive product resources to help plan a successful program. In addition, an online photo library makes hi-res images a…

Building a future-proof supply chain

Splitting a key role like Head of Supply Chain and Operations into two new roles takes the right people. Syngenta Flowers recently appointed Yigremachew Worku as Head of Production EAME and Leendert Arkenbout as Head of Operations EAME. Leendert will be responsible for overall network design and delivery…

Retailers and farms report 'busiest July ever'

American Grown Flowers Month celebrated throughout the country

This year was certainly different from other years but that didn’t dampen the success of American Grown Flowers Month. Actually, people more than ever were seeking out flowers to adorn their homes and lift their moods. In fact, the organizers have heard from more than one retailer that this was their…

Ol Pejeta Conservancy

Kenyan COVID-19 fundraiser donation & sofa safari at Ol Pejeta Conservancy

In April, the Kenyan government announced a 5% tax relief because of COVID-19. Since then the Dümmen Orange farm in Embu has organised monthly fundraisers allowing staff to donate their 5% to projects to help those who have been affected most by the pandemic. This month’s fundraiser revenues were donated…

Fleuroselect

Rudbeckias shine across Europe

Within the framework of the '2020, Year of the Rudbeckia' marketing campaign, Fleuroselect members have joined efforts this summer to offer a full overview of the existing Rudbeckia range. Over 80 varieties have been grown and planted by five top level public parks: RHS Garden Hyde Hall and RHS Garden Harlow Carr (U.K.), EGA…

GLFA ,AFIF, AFE, Floral Marketing Research Fund, CalFlowers, and Asocolflores

“Hugs & Smiles Bouquet” consumer promotion campaign is a floral industry collaboration

The “Hugs & Smiles Bouquet” consumer promotion campaign was activated on July 27, 2020. The Great Lakes Floral Association (GLFA), the Association of Flower Importers of…

National Garden Bureau debuts industry-wide garden promotion calendar

National Garden Bureau, in conjunction with GardenComm, has created a calendar of popular “Day of” promotions and industry marketing campaign opportunities that can be…

US (MI): “Hugs & Smiles Bouquet” consumer promotion campaign

The Great Lakes Floral Association has partnered with the Michigan Association of Broadcasters (MAB) and developed a radio and television promotion designed to get consumers…

CAN: Growing and eating edible flowers: 'One of the hottest trends making a comeback'

One of the hottest trends making a comeback is the growing and eating of edible flowers. From savoury to sweet, baking to beverages, floral foods and essences are once again…

Transporeon

Growing industrial production leads to further fall in European transport capacity surplus

On the transport market monitor (TMM), some noticable differences can be seen in the availability of road transport capacity. The data is provided by Tim Consult, and it is…

USDA seeks suggestions:

Plant protection act and National clean plant network program projects

The U.S. Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service (APHIS) is inviting stakeholders to submit project suggestions for fiscal year (FY) 2021 Plant Protection Act Section 7721 (PPA 7721) and National Clean Plant Network (NCPN) funding. In total, APHIS will be making…

Some ways how growers can put new ideas into action

Getting creative to grow your business

Summer is in full swing, and with it, we’re seeing fresh new ideas from growers to keep their businesses thriving. While adding services like no-contact purchasing options and…

Vietnam: Dalat Hasfarm opens first retail shop in Can Tho

On July 17, 2020, Dalat Hasfarm officially held the Grand Opening Ceremony for the new flower shop at 22 Mau Than street, Ninh Kieu district, Can Tho city. As other shops in their Retail Chain, Dalat Hasfarm Flower Shop Can Tho offers many types of flowers including cut flowers, pot plants, bouquets, flower…

Flower Circus

UAE's largest floral company takes the Flower Circus spotlight

Friday’s Flower Circus Talks featured Mr. Imran Khan, director operations of Black Tulip Group. They talked about their incredible story; from a small flower shop to a world player within the floral industry within 30 years. Next to that, they spoke about what they did during Covid-19, and what their…

Floral Marketing Research Fund

Determining consumer preferences for floral designs elements

Floral designers have long been taught that the most important attributes of a floral design are the elements of line, color, texture, pattern, form, space, and size. Yet, little formal research has been conducted to determine which of these design elements are truly important to consumers and drive…

Westerlay Orchids:

"Orchids to unlock science-backed health and wellness benefits"

"When customers bring home a Westerlay Orchid bloom, they get far more than a beautiful decor piece." In a press release, this California based orchid grower share that science suggests that Orchids are in a class of houseplants which can offer a variety of positive mental benefits, including an uplifted…

“There are a couple of strong campaigns to come, and we are ready for 2021.”

Flower Council of Holland increases budget for the remainder of 2020

After some challenging months with massively reduced sales for the floriculture sector, the market is now developing more favourably. The crisis has had a substantial impact,…

National Garden Bureau announces 5 plant classes for the 2021 “Year of the” program and special exhibit opportunity for public gardens

National Garden Bureau, the non-profit organization promoting gardening in North America on behalf of the horticulture industry and its members, is pleased to announce the five plant classes that will be featured in the 2021 “Year of the” program. For the bulb crop, 2021 will be the Year of the Hyacinth.…

Antares614 | Dreamstime.com

HTA launches ‘Keep Britain Growing’ campaign

There is no doubt that coronavirus has had a devastating impact on British ornamental horticulture. However, lockdown has created an unexpected upside for the industry – which is that many more people have been encouraged into their gardens, creating a legion of novice gardeners who want to improve their…

Cactus: Houseplants of the month for August

Shapes that speak to the imagination, rare exotic flowers and virtually maintenance-free: "a cactus brings mould-breaking greenery into ones home". The Flower Council announces the cactus as Houseplant of the month for August.  The range of cacti is enormous and extends from tiny sleek shapes through to bizarre massive…

Flower Circus

Flower Circus talks with Yes! Exclusive Flowers from South Africa

The latest episode of Flower Circus Talks features Sylvia and Elfi of Yes! Exclusive Flowers from South Africa, telling about their company, the projects they have done, and of course about the African flower market. This and much more in this episode: For more information:Flower Circusinfo@flowercircus.nlwww.flowercircus.nl

CAN (GQ): Implementation agreement of Peat and Substrate Cluster signed

Québec Peat Moss Producers Association (APTHQ), in collaboration with the ministère de l’Économie et de l’Innovation (MEI), is proud to announce the signing of the implementation agreement of the Bas-St-Laurent Peat and Substrate Cluster for the 2019-2024 period. Resulting from the ACCORD approach…

World Horti Center

Virtual trip from Hungary to the World Horti Center

Agri-innovation is not just a buzzword: it is the key for profitability and sustainability in agriculture. The Hungarian Business Council for Sustainable Development was introduced to the Triple Helix approach. Photo: WHC. On July 9, a virtual delegation of thirty Hungarian representatives of the…

Perennial

UK: Perennial provides help with cost of school uniform for hard-hit families working in horticulture

With the latest government figures showing that 30% of all children in the UK living in relative poverty, the need to support our most vulnerable families has never been…

DVFlora

It’s American Grown Flowers Month

For the fourth year in a row, the U.S. Senate has designated July American Grown Flowers Month, recognizing the economic and cultural impact of America’s cut flower and greens farmers. Consumers can look for the iconic logo in the American Grown Flowers displays from retailers participating in the annual…

CCFC

California growers look back on successful June campaign

This year has been interesting to say the least. The California Cut Flower Commission has been always looking at ways to increase demand for California Grown flowers and greens and the June campaign has continued to be a great success. I have spoken with a couple of growers that saw growth in June sales…

British Flowers Week announces windows competition winners

For British Flowers Week 2020, the UK was invited to take part in a competition to decorate their windows with British Flowers. New Covent Garden Market based florist, Ruari McColloch of Pinstripes and Peonies was delighted to judge the competition, “This was a really tough job but one I totally enjoyed.…

Royal Van Zanten

Admire the lilies from your own desk chair

If you follow Royal Van Zanten on Social Media you have probably seen the short Lily videos. The original idea behind these videos is: a greenhouse full of beautiful Lilies – from the newest to existing varieties – but few to no visitors to see them. The Dutch Lily Days event – for which these lilies…

www.mwakilishi.com

UK topples US, Netherlands to become 3rd largest buyer of Kenyan products

The United Kingdom has elbowed the Netherlands and the US to become the third-largest buyer of Kenyan goods. The latest data by the Kenya National Bureau of Statistics (KNBS) shows that Kenya earned Sh13.29 billion from exports to the UK in the first quarter of the year, representing a 12.22 percent…

Agritecture

2nd Annual Global CEA Census announced: CEA amidst COVID-19

Autogrow and Agritecture Consulting have launched their 2nd Annual Global CEA Census, focusing on understanding the impact of the COVID-19 pandemic on controlled environment agriculture (CEA) operations around the world. “We’re all operating in a unique situation right now and what’s required is a reality check.…

American Grown Flowers

University of Kentucky puts spotlight on American Grown Flowers month

July is American Grown Flowers month, and a new episode from the University of Kentucky show From the Ground Up explains just what that is, with Mercer County Extension horticulture agent Jessica Bessin. Listen to the feature here.

Matt Anderson | Dreamstime.com

U.S. Senate passes bipartisan resolution supporting American flower industry

The U.S. Senate passed a bipartisan resolution introduced by Senators Dianne Feinstein (D-Calif.), Kamala D. Harris (D-Calif.) and Dan Sullivan (R-Alaska) designating July as “American Grown Flower Month” and encouraging consumers to buy “Certified American Grown” flowers. American consumers spend $27…

Operational Director (COO) Antoine Kapteijns on Codema's approach to securing quality in customized horticultural solutions

Developing horticultural expertise worldwide

How does the Dutch specialist in horticultural solutions ensure that the same high-quality customization is provided worldwide? Codema's COO tries to standardize processes and components as much as possible while remaining room for customization. Though still maintaining people at the centre. In this…

Season 2 of J Schwanke’s Life in Bloom is coming to Create TV

“We are happy to see season two of our public television show J Schwanke’s Life In Bloom has joined the Create TV schedule for stations across the U.S. beginning July 7,” says J Schwanke, creator and host of the show. “The reach of Create TV is significant in U.S. market – the result is that our show is…

Anthura

Anthura looking up after uncertain months

After a few turbulent and uncertain months Anthura has entered somewhat calmer waters. This new reality requires adaptability and flexibility. This also creates new initiatives, such as the webinar AnthuraNXT goes digital as an alternative to the AnthuraNXT event. These summer temperatures include summer…

Pheno Geno Roses

A new ice cream flavour with Serbian roses

PGR bred Edible Rose ‘Theo Clevers’ was used for making a new flavour of ice cream at the famous Ice cream parlour Moritz Ice. Moritz Ice follows innovative trends of the slow food movement with respect for tradition and cultural heritage. "We are truly delighted that they have recognized the potential…

The Royal Parks

The Royal Parks unveils birthday gift to the NHS in front of Buckingham Palace

In celebration of the NHS’ 72nd birthday, The Royal Parks charity has created two special flowerbeds in front of Buckingham Palace, containing 45,000 white and blue flowers. Measuring 12 metres by 5 metres, each flowerbed spells out NHS in giant letters that can be enjoyed by park visitors, and even…

Mayer establishes central marketing department

Since 1st June Katharina Eitel has been a new team member of the Mayer Group. As part of the newly established central marketing department “Mayer Marketing Solutions”, she will be working with Florian Läpple to design and drive forward the Mayer Group’s marketing initiatives for the company’s Steel- &…

NARO

Data shows that viewing a flower promotes recovery from psychological stress

The National Agriculture and Food Research Organization (NARO) of Japan has demonstrated that viewing a flower image affects the brain activity and thereby induces psychological and physiological reaction, which supports recovery from psychological stress. The experiment put the subject group under a…

Flower Circus talks with Italian flower promotion godfather Charles Lansdorp

Last Friday, Flower Circus spoke with the godfather of flower promotion in Italy. Charles Lansdorp joined them as a guest in the Flower Circus Talks. He told them about the current situation and his expectations of the flower industry in Italy. Flower industry depends a lot on weddings in the summer,…


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