PopUp Garden now available for consumers

Introduced and nominated for the Retailers Choice Award for Best New Product at Cultivate'22, PopUp Garden is now available for consumers. It is a 3-tier modular system perfect for gardening in small spaces.  "Now anyone can create an abundant flower or edible garden even in the smallest of spaces," says Matt…

US: The Scotts Miracle-Gro Foundation and KidsGardening announce the 2023 GroMoreGood Grassroots grantees

Bringing life-enhancing benefits of gardens to communities across the United States, The Scotts Miracle-Gro Foundation and KidsGardening are excited to announce the recipients…

Kicking off Spring with Senetti in Philly

Nearly 1,000 consumers took home Senetti plants from the Philadelphia Flower Show as part of the Potting Party workshops led by botanical artist Tu Bloom. He showed them how to make cool-season combos, pairing Senetti with Cool Wave pansies and other accent plants. Senetti plants were grown locally by…

Outdoor plants campaign to be relaunched in the Netherlands and Germany

The third edition of the From Grey to Green outdoor plants campaign will be launched once again in the Netherlands on 20 March. In Germany, the campaign will start on 3 April. Short animations and website banners will be used to spread the green message online and on social media. "Our goal is to inspire…

NL: Evanthia offers diversity and connection at Keukenhof

From Thursday, March 23 on, it's that time of year again. Keukenhof in Lisse (NL) heralds the arrival of spring with the opening of the world's most beautiful spring park. Westland breeding company Evanthia contributes, with various entries of flowers and plants and collaboration within the chain, to the…

"You want to go deeper, find the connection with the company and be able to visualize it again"

Karin has been working for Marginpar since 2012 and has felt connected to the company since her very first assignment. She has shaped Marginpar's creative identity and designed numerous expressions in the meantime. Karin: "It's nice to be involved in the main lines, in developing the strategy. But also…

Addenda kicks off Campanula season

Dutch Growers Association Addenda kicks off the new season with a new website and new campanula labels. With these new labels, a material saving of 40% is achieved. On the new website, which went online on March 1, consumers will find lots of inspiring content such as blogs, 'Do-It-Yourself' videos, and…

Custom and branded plant pots – "the differentiator you need"

Custom and branded plant pots, printed with colorful designs and useful information for today’s gardeners, are growing in popularity across North America. Their popularity can be attributed to the knowledge growers, retailers, and gardeners have adopted regarding the importance of branding and how it…

Royal Van Zanten boosts chain marketing with creative content

Royal Van Zanten is launching ‘What’s b(l)ooming today,’ an inspiration platform about flowers and plants. On the platform, the breeder of Chrysanthemum, Lilies, Alstroemeria, and Statice, among others, presents beautiful images and surprising and creative applications of the exclusive and high-quality…

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"Covid killed the roses"

On my way to a necessary cup of coffee this morning, a man dashed across my path and vanished into the local florist. A few minutes later, he emerged with sweat dripping from his hairline, a soggy receipt (which he dumped in the public bin), and a small bouquet of red roses tucked into the crook of his arm. They looked a little…

Flowers and plants shine in presentation of 2Dezign at Christmasworld

After 3 years of absence due to covid, Christmasworld took place again in Frankfurt am Main, Germany. This year flowers and plants were again given a spot at the fair and particularly at the presentation of 2Dezign. The men of 2Dezign, Rudi Tuinman, and Pascal Koeleman, once again created an inspiring…

"Flower Valentine' is becoming a culture in Japan as well"

Valentine's Day in Japan used to be celebrated with chocolate, but nowadays, due to the efforts of the Flowering Japan Council, it is also a flower holiday. Nobu Kaishita of Chrysal Japan Limited explains how it changed over the years, and how 'Flowers Valentine' is now becoming a culture in Japan as…

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US (HI): Ag Dept accepting applications for Specialty Crop grants program

The Hawai‘i Department of Agriculture (HDOA), Market Development Branch is currently accepting applications for the Specialty Crop Block Grant Program (SCBGP) Fiscal Year 2023. The HDOA will be awarding a total of approximately $450,000 to Hawai‘i proposals that enhance the competitiveness of Hawai‘i…

"The digital product presentation for the consumer is particularly new"

With the concept development YoUrban® for the international breeder Sakata Ornamentals, RiPlant GmbH broke completely new ground this year. The digital product presentation for the consumer is particularly new. "Using 3D images, consumers can move around freely on a roof terrace and select plant examples…

US: Suntory Flowers returns to the Grammy awards

The 65th Grammy® Awards will air live on Sunday, February 5, from Los Angeles' Crypto.com Arena, and Suntory Flowers' blooms will shine again.  This will be the 4th time that they have supplied their Applause roses and Moon carnations, and it will be the first time that they have Senetti plants grown by Armstrong…

The Shinoda Foundation releases scholarship application

The Joesph Shinoda Memorial Scholarship Foundation (The Shinoda Foundation) is pleased to announce the release of the scholarship application for awards for the 2023-24 academic year. The Foundation is dedicated to provide funding to community college and university students pursuing a career in support…

DE: Agricultural Minister of Colombia explores opportunities for cooperation

Frosty weather welcomed the Colombian delegation led by Minister of Agriculture Cecilia López in Kleinmachnow on 18 January. The minister used her visit to the Green Week in Berlin to visit the nearby JKI premises and met with JKI President Prof. Frank Ordon for exploratory talks. Ms. López was…

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Key Valentine's Day statistics to help you plan your holiday marketing

We know you’re well into Valentine’s Day planning, and we wanted to help you make the most of this holiday. That’s why we’ve compiled four of the most important Valentine’s Day statistics so you can use the information as you prepare your 2023 marketing. 1. Overall SpendingSpending has continually…

AU: Cyclamen 'Mother's Halo' for motherless daughters in Australia

It is estimated that over 2.5 million cyclamen pots are sold in Australia every year, and a new meaningful connection with this plant has been created. On behalf of Motherless Daughter's Australia, Adrian Parsons, Managing Director of Helix Australia, is the Australian nursery industry lead in developing…

Star Roses and Plants

"These are the must-have roses for gardeners in the US"

In an article published in La Jolla Light, the writer mentions some must-have roses for gardeners in the US. In the hybrid teas, for example, she mentions: "Picture Perfect," hybridized by Christian Bédard and introduced by Weeks Roses, 'Top Cream" is a Meilland rose introduced by Star Roses and Plants,…

"New about this concept is the digital product presentation for the consumer"

"Are you urban?" Richard Petri from RiPlant got to the bottom of this question on behalf of the well-known breeding company Sakata in the summer of 2021. A total of 4,000 representative households in four northern European consumer countries were surveyed. Where and how do people in these countries live?…