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Sector | Novelties

US: 2025 Rosaprima & Floraprima new variety launch event dates announced

Kenya: The journey behind breeding new flowers

US: Looking at nine new varieties ahead of 2026

US: Monrovia announces distinctive selections for 2026

Baptism of a new rose on the 150th jubilee of Praskac Pflanzenland

Monrovia celebrates 100 years with a new hydrangea

Terra Nova Nurseries releases ‘Rooted in the Past, Blooming for the Future’ catalog

75+ novelties expected for next edition of Plantarium|Groen-Direkt

Adapting flowers to meet changing market demands

India: State-run marigold facility announces three new varieties

"I've never seen a rose like this, it looks like satin"

Color-forward novelties to be introduced at Cultivate 2025

"The darkest reblooming azalea on the market"

Bloomin' Easy unveils 17 new varieties for 2026

Raspberries at back-friendly height

FlowerTrials trends part 3

From uniform to edible

LaBella Dahlia Grande Chocolate Rose wins big at FlowerTrials

Dutch orchid grower expands with Aglaonema

"A fun, logical addition to our assortment"

US (OH): Expanded ornamental offerings to debut at Cultivate'25

Beauty Line introduces new Harmony variety

UK: Dahlia Gardinetta Velvet Crush wins the Peter Seabrook Award for best new plant

British Garden Centres launches new begonia variety

Double-flowered Gladiolus series ‘Flamencos’ set to hit the market

US: Terra Nova Nurseries releases new Liatris

Naturosa: The new generation of roses for sustainable retail

photo_camera Lazzeri unveils Spring/Summer 2026 collection at Sales Meeting

UK: AI powered "talking trees" debut at Chelsea Flower Show

Terra Nova Nurseries expands with new Echinacea ‘Fried Egg’

Selecta one:

"It-Girl is the new promising Perennial Dianthus in our Dianthus range"

UK: first ground-covering hydrangea wows at Chelsea Flower Show

NL: New Dahlia brand Abbey launched by DBA

HilverdaFlorist and DIEM Breeding join forces

New partnership to sell Hibiscus D-Tahiti worldwide announced

New varieties, expert insights from Danziger to be displayed at FlowerTrials

Terra Nova Nurseries offers new color in Heuchera

UK: Princess Kate donates special rose to help cancer patients

NL: Three new varieties announced for FlowerTrials

US: Star Roses and Plants wins awards from The American Rose Trials for Sustainability

Over 1000 new varieties of China roses launched in Yunnan

Macaron: Morel's newest micro-sized Cyclamen series

New cyclamen series coming to FlowerTrials

UK: Looking at debutants in the 2025 RHS Chelsea Flower Show

UK: David Austin Roses unveils ‘The King’s Rose’ at RHS Chelsea Flower Show 2025

Terra Nova expands Echinacea Supreme series with new Supreme Lime

Two new English Garden Roses introduced to Alexandra Farms' David Austin Wedding Roses Collection

UK: Royal rose named for The Princess of Wales

Terra Nova Nurseries launches new heuchera variety

NL: Salvia Salgoon branding available for the first time through Ton Vreugdenhil

‘Magical and mesmerizing’: New glow-in-the-dark firefly petunias available in Michigan

New tulip variety in Netherlands named 'Anatolia'