Floristery

June 28-30, 2020 in San Francisco

US (CA): Fourth annual Slow Flowers Summit to partner with area's Filoli

Debra Prinzing, founder and creative director of Slow Flowers LLC, announced a new West Coast venue partnership and program details of the fourth annual Slow Flowers Summit, coinciding with the sixth American Flowers Week campaign. "The Slow Flowers Summit serves the progressive floral community of…

Japan: Meet Tokyo’s most daring florist

Can floral arrangements be rock ‘n’ roll? If they come from Makoto Azuma, they surely can—and not just because the Japanese flower artist has played bass in a grunge band. In his hands, flowers find themselves in impossible places, doing unnatural things: Bonsai trees travel to outer space and the deep…

South Florida Unit floral seminar with Renee Tucci AIFD PFCI

On November 3, 2019, the South Florida Unit of Teleflora Members hosted a special floral seminar at Jet Fresh Flower Distributors in Miami. The Profitable Parties and Successful Soirees seminar featured acclaimed floral designer Renee Tucci, AIFD, PFCI, coordinated by Ralph Giordano, AIFD. The workshop…

"Minimising a carbon footprint in shipping fresh flowers is a contentious thing"

Kent-born Jo Moody loves pops of colour — deep purples, bright pinks, lush reds — and a perusal through her Instagram reveals many of the bridal bouquets she’s done are reflective of that. But it’s not just bouquets, Jo has experimented with centrepieces, wreaths, arches and flower walls as well. It’s…

The CSFA annual event in retrospect

The California State Floral Association’s (CSFA) annual event - “CaliFlora 2019” – “Floral Artistry Showcase” was hosted by the ‘The Original Los Angeles Flower Market’. Saturday was filled with hands-on education classes featuring instructors, Anthony Alvarez AIFD, CCF, EMC (Garland Construction –…

Turkish online flower business is blooming

The size of the online flower market in Turkey reached 100 million USD (90 million Euro). While online flower orders have increased, Turkish consumers stick to classic choices. Most preferred flowers were roses, orchids and daisies. Ceyhun Turan, Trade Operations Director of CicekSepeti.com, an online…

Five featured florists for NZ Flowers Week

New Zealand Flowers Week returns this year from 11-17 November. The theme for this year’s event, The Power Of Flowers, will transcend throughout the week and be celebrated by five freshly picked floristry experts, who have been charged with creating a bespoke floral installation reflective of the event’s…

"A milestone in Kenya’s horticulture sector"

The Lord Erroll in Runda Nairobi, played host to the inaugural 2019 Kenya Flower Festival which brought together flower enthusiasts in the country on Saturday. Kenya being a flower exporter, the festival signaled a key milestone in the country’s horticulture industry. Founded by Rosemary Kimunya, the…

Florists inspired at Fleurex 2019

Deliflor was present at BFA Fleurex 2019 in Hinckley-Birmingham last weekend. At this exhibition for English florists, Deliflor inspired visitors with their chrysanthemum assortment. The exhibition attracted a lot of visitors and the company had the chance to meet a lot of florists at their stand. The novelties…

HBO spends $360K on flowers for Ralph Lauren doc premiere

HBO threw down big bucks on the premiere of its Ralph Lauren documentary, “Very Ralph,” at the Met — even spending more than $40,000 a pop on nine giant floral arrangements.…

How will the next generation buy flowers?

Smartphones are replacing old swipe readers. Tablets are replacing old point-of-sale (POS) systems, and on-demand delivery services are replacing the old “You will get it when we can get to it” service model. This new era of shopping technology creates new opportunities for future customer engagement…

McQueens Flowers gains Positive Luxury Butterfly Mark

McQueens Flowers has been awarded the revered Positive Luxury Butterfly Mark demonstrating its sustainable qualities as a company. The business is the only floral brand to have achieved this accolade and carry the logo as a result of its corporate and social responsibility plan.    Every member of the McQueens Flowers family…

Updates from Florint's General Assembly

The International Florist Organisation held its General Assembly in Graz, Austria, on October 5. The annual event was hosted by Austrian member association WKO, alongside the country’s famous Alpe Adria Cup 2019. A record number of delegates was involved, and several important issues were announced and…

October 16, Lancashire

UK: HilverdaFlorist organizes exclusive Floral MasterClass

Wednesday October 16th FlowerVision Lancashire will open their new building. During this special event, florists and other floral professionals will be inspired by Master florist Peter van der Sluis during a special MasterClass from 16:30 - 18:30 hrs.  This MasterClass is a cooperation between HilverdaFlorist…

Florist puts gerberas in the spotlight

“Flowers used in floristry can be considered like any other artistic practice — art, fashion, and music — there is always room to look back at history and take it forward to contemporise past ideas,” says Hattie Molloy, a Melbourne-based florist making waves for her unconventional use of traditionally…

Getting back to the basics: Cooling, cleanliness and care

The biological mechanisms governing flower life and quality are complex, but the practices recommended for growers, wholesalers and retail florists are really quite simple. AFE-supported research confirms that there are three keys to quality: cold, cleanliness and careful processing. Terril Nell, Ph.D.…

Florist embraces sustainability

Sustainability is becoming more important to florists. More and more florists are looking at things like used products when they buy, such as Manfred Hofmann. Mr. Hofmann has two beautiful flower shops in Düsseldorf and is also creative director of Fachverband Deutscher Floristen. "Decorum is more than just a brand for me,…

Ecuador: Florists visit the first link in the chain

This spring Mayesh hosted their first international workshop in Quito, Ecuador at the Hacienda Cusin. There were over 20 attendees and three instructors, and over the course of a week there were two full days of design, two flower farm tours and they explored the city of Old Town Quito. After two full…

Digital bouquet making comes to the U.S.

Everybody in the flower industry knows that many samples have to be shipped to a US big box floral buyer, before the program is chosen. Sometimes a bouquet proposal is rejected on the basis of just one flower, which means a new sample has to be sent. And what about the sample box that is lost? The…

Cinefleur releases Paris autumn edition

International inspiration for the horticulture industry

On Friday the 27th of September, the 2nd edition of online magazine Cinefleur was launched. This time it was filmed and produced in Paris, the city of love. Stories describing how flowers, modern art and cosmetics are all interconnected, and how important plants are for a city like Paris. And then there…

First edition The Flower Bazar draws 500+ visitors

More than 500 trade visitors - florists, garden centers, hardware stores and home accessories retailers - visited the first Flower Bazar 2019 in Braak, near Hamburg. The Flower Bazar was entirely devoted to flowers and plants, together with home accessories and various decorative items. The new event concept…


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