Floristery

Mayesh

Mornings with Mayesh: The Big Flower Fight interview

Have you watched the new Netflix series, The Big Flower Fight, yet? The show is filled with a plethora of plants, beautiful flowers, larger than life designs, and a vibrant mix of contestants. One of the design duos from the show, Sarah Campbell & Jordan Marx, joined Yvonne for a special episode of…

Sarah Anderson (Florists' Review)

Unveiling the American Flowers Week 2020 “Botanical Couture Collection”

In its sixth year, a social media campaign like American Flowers Week (June 28-July 4) is one important tool that returns the floral marketplace to its roots. At its heart, American Flowers Week focuses on the origin of each beautiful stem, where it comes from and who is the grower behind that bloom. The…

The Mobile Flower Boutique will drive through various auctions

Fabelicious dried roses: taking the show on the road

In the next 10 weeks, the mobile flower boutique of Fabelicious will drive through the various auctions. The program includes auction Aalsmeer, Naaldwijk and Rijnsburg, but also Auction Herongen and Ede, with the aim of providing everyone in the horticultural sector with knowledge of the Fabelicious…

Dzmitry Zelianeuski | Dreamstime.com

Road to success not paved with flowers for Polish florists

Polish florists are ambitious, they want to improve their professional skills, follow international trends and be able to influence their clients. The flower business is not one of the easiest ones, there are still many problems, obstacles and things that should be changed or improved. That is why…

Mother’s Day Florist Results 2020

North America: 84% of the florists reported a better than expected Mother's Day

Mother's Day this year was probably the most unusual holiday ever. But how was the day for the North American florist? Florenext surveyed florists and it seem to have been a successful holiday.  In short, we see that Mother's Day was better than expected for 84% of the florists, The majority of the orders…

UK: Take a peek at the 12 acres farm of Real Flower Company

The Real Flower Company was supposed to present their flowers at the Grand Pavilion of the @RHSChelsea flower show this year, but as we all know, COVID-19 threw the spanner in the works of many events including this one. So to still show their flowers to the world, they got online and in a 3-minute video…

Floriology

Floriology Institute launches online educational experience

The Floriology Institute has announced the launch of Floriology NOW, an online education resource for florists and other floral design businesses. The video-based platform of Floriology NOW offers more than 70 design and business topics, and over a 1,000 expert tips and techniques, encapsulated in more…

British Florist Association announces 2020 Industry Awards

In these unusual circumstances we need something to lift our spirits, so why not put some thinking time to the BFA Industry Awards, they thought at the British Florist…

McQueens

Reminiscing on last year's real-life Chelsea

RHS Chelsea might not be physically taking place this week - however, it’s gone digital. From 18 - 23 May the world’s most famous flower show is back in virtual form, with a programme of flower-filled events. McQueens Flowers takes the opportunity to reminisce on their bee-centric Chelsea debut in 2019…

Flower Circus

Flower Circus is coming to your home

And then the Circus couldn’t come to town...

"It all began with ‘some kind of virus’ far away in China. Nobody had a clue about the overwhelming effect it would have on all of us", says John Elstgeest of Flower Circus. "We had a lot of upcoming shows and our agenda was packed. In fact, the flowers were already on their way for a show when we,…

Rio Roses

10 tips to help you plan now for future wedding business

Wedding P.R.E.P. - Plan, Review, Execute, Profit

The COVID-19 pandemic turned the wedding industry upside down. Weddings planned for the Spring and Summer were canceled or postponed, and florists have been reeling. Everything seems so up-in-the-air right now. While there’s no way to know when in-person group weddings will return, we do know that they…

Third annual Alexandra Farms Garden Rose Design Contest now open

Alexandra Farms announces its third annual Garden Rose Design Contest. Floral designers from around the world are invited to share their best work using garden roses. Florists…

McQueens

Richard Eagleton, McQueens Flowers:

"A large part of my job has been to bring the team together in a virtual world"

In an interview with Flowerona, McQueens Flowers CEO Richard Eagleton shares his thoughts about the impact of the coronavirus on McQueens Flowers. "The first parts of our business to be disrupted were our teams in Korea and New York, which gave me a pretty good sense of what was about to hit us all so…

Floralife Cleaners

Mother’s Day – Are you cleaning your flower operation correctly?

Mother’s Day is around the corner which means increased flower volumes going through your operation as well as increased traffic. Having a clean operation is not only vital to…

Slow Flowers

How two floral models are changing and adapting

The latest episode of the Slow Flowers Podcast features two guests sharing their stories from different parts of the floral equation — and both hugely relevant to the Stories of Resilience series. "I believe that now, more than ever, the message of sustainability and seasonal and locally-available…

Randall's Farm

US (MA): Florists get reprieve from coronavirus shutdown as demand for flowers surges

Flowers say springtime. Flowers say “Happy Mother’s Day." And a Monday night update to Massachusetts’ rules governing nonessential business during the coronavirus shutdown makes it easier for florists to meet demand. The state updated guidance to allow minimal employees into closed facilities — like…

Netflix

Netflix launches flower design show

If you're currently staying at home due to the COVID-19 outbreak, chances are you've been doing a lot of binging on Netflix. Soon you can actually designate that streaming time as business hours though, because the streaming platform is releasing a show that's all about flowers. In 'The Big Flower…

The Big Flower Fight: the new Netflix show giving British floristry the Bake-Off treatment

A new floristry show is coming to Netflix, giving the art of flower sculpture the Great British Bake-Off treatment. Vic Reeves and fellow comic and actress Natasia Demetriou…

Flowers continue to bring smiles and spread gratitude worldwide

New initiatives to support the floriculture sector are still started everyday. Here is yet another list of people (in the UK, Colombia and Australia) making other people happy with flowers and launching campaigns to keep flowers and plants top of mind.   UK #FlowersfromthefarmrainbowThe hashtag was started by…

India: Floriculturists and workers Delhi await government help

Even as the country wages its battle against novel coronavirus amid a nationwide lockdown, floriculturists and plant nursery owners and their workers near the Akshardham temple in Delhi are finding it difficult to feed their families in the absence of livelihood. There are about 1,500 workers living in…

Bohdan Maylove

For U.S. florists, evolving state rules create new twists and turns

By May 8, some 30 U.S. states and territories will no longer have stay-at-home orders — a count that includes those areas that never instituted a state-level mandate. But a number of states have announced plans to loosen restrictions and reopen parts of their economies sooner, with certain social…

Floristry Industry Insight

The impact of the coronavirus on the floristry industry in the UK

Floristry Industry Insight focuses this week on the impact of the coronavirus on the floristry industry in the UK. This time the spotlight is on in-house florists Philip Hammond of The Dorchester in London and Raphael Verrion of Soho House in Oxfordshire. Philip Hammond and Raphael Verrion. Click here to…

84% of flower shops in US plan to open for Mother's Day

Mother’s Day is just around the corner, Floranext surveyed florists to learn more about what floral shops are doing and the outlook with COVID-19 as a backdrop. Will your flower shop be open for Mother’s Day?The overwhelming majority of responses said that they plan to be open. 84% open in the US (in…

The importance of proper sanitation in the floral industry and beyond

There are so many products for sale to help us clean, sanitize and disinfect. Never before in human history have we had so many potions, lotions, and gadgets available to keep our environment sterile. In most public places, for example grocery stores, schools, or hospitals, “sanitation stations” fully…

BloomyPro organizes webinar on April 23

How to design your own 3D virtual bouquet

Eager to learn how to design a 3D virtual bouquet? Eric Egberts, owner of BloomyPro, will give a webinar on April 23 in which he will give a quick and easy introduction in 3D flower arranging and how to work with BloomyPro. In the webinar, also the new features added to the program like pricing and that…

Ellicia

Make no-contact work for your floral business

The spring of 2020 will be unlike any other green industry businesses have encountered. We’re all navigating a new landscape shaped by a global pandemic and changed consumer habits. One thing that remains unchanged, however, is the annual bouquet of spring holidays. Mother’s Day, which occurs on May…

Swiss florists hope to bloom after lockdown

Fleuriot Fleurs probably won’t see a rush of customers when it opens on Monday for the first time since Switzerland went into lockdown. But manager Louise Barradi doesn’t have time to worry about a slow pickup just yet.“We have been under water, we have had so many deliveries,” she said.   The Geneva-based florist…

US (PA): Networking breakfast celebrates a “growing interest” in green collar jobs

Pennsylvania Horticultural Society, recognized for its impact in strengthening communities across the region through a host of activities that include tree plantings,…

McQueens Flower School announces two Scholarship places at London HQ

New to the industry florists are encouraged to apply for the two scholarship places that offer a 4-week vocational course worth £5750 at the prestigious McQueens Flower School…

What happens when COVID-19 cancels your American Flowers Week Botanical Couture photo shoot?

For Tobey Nelson of Tobey Nelson Events & Design, the month of March brought the dawning reality that COVID-19 was indeed disrupting “business as usual.” Based on Whidbey…

Shifting sympathy practices in the age of coronavirus

Funeral directors and florists have seen the sympathy business completely upended to comply with social distancing efforts to slow the spread of COVID-19. “The outbreak has…

Retail garden center and florist strategies to sell in the current environment

If you are a retail garden center or florist, are you currently CLOSED; currently OPEN, but NO in-store contact (online and phone orders); or currently OPEN, but with in-store contact? In this article we will summarize tips to help you navigate through the everchanging environment faced by retail garden…

US: Online solution to flower wholesalers limited operations

New York based online B2B fresh flowers platform, iBuyFlowers.com, is open to all florists in the US in need of fresh flowers and farmer pre-assembled bouquets in these challenging times. iBuyFlowers.com is aimed at keeping florists and US flower market operating and guarantees supply and delivery, 5…

Polish florists branch organizations silent during corona virus

Next to this social problem Polish florists complained also that the branch association are not taking any lead to improve or support the sector in the current, very difficult…

Coronavirus floristry industry insight

"During these incredibly uncertain times, my aim is to continue to help inspiring and supporting you as best I can by creating, compiling and sharing useful, inspiring and…

Mornings with Mayesh's CEO Patrick Dahlson

With COVID-19 affecting lives all around the world, Patrick Dahlson, Mayesh's CEO, joined Yvonne for a special Mornings with Mayesh. Last Monday was the first edition in which they discussed the changing landscape of the floral industry from Patrick's perspective in addition to answering questions on…


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