Floristery

A flower shop disguised as a candy shop

This year the International Floriculture Expo was held in Miami, where Jet Fresh Flowers debuted its Candy Shop for the first time. This concept and exhibit was made entirely in-house, featuring fresh-cut and preserved flowers available from Jet Fresh Flower Distributors. Floral designs were made by Olga…

American Flowers Week presents field-grown fashion

We’re quickly approaching American Flowers Week, the fifth annual celebration originally launched in 2015 by Slow Flowers. This year, the organizers continue the inspiring Botanical Couture Collection, a series of wearable floral fashions, created with locally-harvested flowers and foliages by design…

US (VA): Guests dine under tulip chandeliers

Every American Grown Field to Vase Dinner is special, but the second stop of the 2019 tour at Bloomia USA in King George, Virginia, may have set a new standard for the floral chandelier. Guests dined under a canopy of 36 color-blocked tulip chandeliers at tables featuring vases overflowing with tulips…

Russia: 20th Russian Florist Cup at “FlowersExpo”

Traditionally, the site where the most important event, the Championship of Russia among professional florists is held annually, is the International Trade Fair "FlowersExpo". So this year, within its framework, on September 10-11, the 20th Russian Florist CUP'2019 will be held. The organizer is the…

US: FFA members have a future in floriculture

In July 2018, FFA members had their first opportunity to attend the American Institute of Floral Designers (AIFD) National Symposium in Washington, D.C. The symposium is one of the largest events in the floral industry and is widely considered the most important floral design education event in the…

Flowers from the Farm celebrate British Flowers Week at the Royal Opera House

In celebration of British Flowers Week, growers from Flowers from the Farm are bringing beautiful, scented, British cut flowers back to the heart of Covent Garden in an exclusive collaboration with event florist, Simon Lycett, and the Royal Opera House. The glass-domed Paul Hamlyn Hall of the Royal Opera…

June 23, 2019

Spreading happiness with flowers during National Lonely Bouquet Day

The National Lonely Bouquet Day will take place on Sunday the 23rd of June 2019. The ultimate goal of this initiative is very simple, florists and flower lovers all around the world dedicate one day a year to making strangers happy. The method chosen to achieve this goal is… flowers. What began as a…

All about the floral art of kokedama

You must have heard a thousand times about Ikebana, the Japanese floral art that we can find in many different spaces. But do you know about Kokedama? What is it? What plants does it use? How is Kokedama made? Verdissimo, producer of preserved plants and flowers, tells us more about this floral art, an…

Video: How Deliflor's new mini chrysanthemums shine in a sphere arrangement

In this video Master Flower Influencer J Schwanke - The Flower Expert from uBloom.com - shows how the new mini spray chrysanthemums from Deliflor shine in a sphere arrangement. For more information on the mini chrysanthemums of Deliflor, visit their website .

NL: Florists choose sustainable and affordable

What exactly is sustainable? The concept of sustainability is difficult because it applies to different components. It involves a company´s impact on the environment, the way flowers and plants are grown but also staff working conditions. Read more about FlauraMetz´s policy on sustainability. Florist can…

US: Miller & Woodruff to lead flower trends forecast 2020

Helen Miller, AIFD, CAFA, CF and Derek Woodruff, AIFD, CFD, CF, PFCI will head research for IFD Flower Trends Forecast 2020. The annual forecast of cut flower trends identifies key changes in consumer preferences for flowers and floral décor. Published since 2009 by International Floral Distributors…

US: 62 Percent of SAF retail florists see Mother’s Day sales rise

Mother’s Day 2019 proved to be another strong holiday for the floral industry, with 62 percent of retailer respondents to a Society of American Florists post-holiday survey saying sales were higher than their 2018 returns. Among those who saw sales rise, 42 percent said the increase was between 1 percent…

Introducing the fifth annual American Flowers Week botanical couture collection

Field-fresh and runway-ready, the American Flowers Week botanical couture collection features nine fashionable floral looks produced by Slow Flowersteams across the U.S. Together, these wearable floral garments represent a diverse story of originality and inventiveness. Each melds talents of growers and…

UK: When flower-power met the war on plastic

When the Strathclyde Passenger Transport Executive decided to display artificial flowers at their 15 Underground stations in Glasgow, it was probably a matter of little consequence to most commuters. But nine Green Party candidates who were standing in the district elections in the city launched a…

Instagram’s favourite London restaurant is filled with blooming gardens

London’s Sketch restaurant has been transformed into a blooming oasis for its annual floricultural show, which sees its dining rooms and bars reimagined as gardens. Six installations have taken root in the David Shrigley-designed Mayfair space, with pieces by Belgian florist Thierry Boutemy as well as…

All aboard the flower express

Passengers boarding the Heathrow Express were greeted with a flower display including a cascade of purple and pink hydrangea, wisteria and fresh sea lavender on the walls of their carriage. More than 3,000 flowers in total were installed on the 43 seat, 23-metre long Heathrow Express carriage filling the air with the aroma of…

British floral brand hopes to make a bumper harvest in India

La Fleur, a floristry brand run by UK-based entrepreneur Hariharan Subramanian, is betting big to tap the India market. The company, which will focus on supermarkets and markets, has tied up with retailers such as Big Bazaar, Godrej Nature’s Basket and Reliance Smart to provide locally-sourced and…

Reviving the Smell of Extinct Plants

Could we bring back the smell of an extinct flower? Five years ago, this question started Ginko Bioworks off on an unexpected adventure that’s led us through enormous collections of two hundred year old plant specimens and international art exhibitions, through collaborations with a paleogenomics lab, a…

Resendiz Brothers to host get together with local Floral Designers

To celebrate the esprit de corps of the Southwest Chapter of the American Institute of Floral Designers (AIFD), flower grower Resendiz Brothers hosted the first in a series of Meet the Growers Workshops on their farm in Fallbrook, CA. All floral designers and floral enthusiasts are invited to participate…

Flower Designer Alina Neacsa

Alina Neacsa is a Flower Designer for Premium Events, a Floral Design Trainer, a writer for the My Dream Garden magazine (monthly edition with +15,000 copies) and constant subject for articles in national and international media. She is a top floral designer in Romania, and her students benefit tremendously from her experience.…

May 12, London

UK: FleuraMetz London Open Day

On Sunday 12th May, FleuraMetz London is joining forces with Flower Circus to inspire and entertain guests with wedding trends from around the world. The event, held at the Twickenham branch of the FleuraMetz group, is open to everyone in the flower trade. Starting at 11am with a bacon roll or meat-free alternative, the first…

Colombia: Alexandra Farms hosts Educational Partner EMC at Garden Rose Farm

Alexandra Farms hosted its international educational partner European Master Certification (EMC) for a week-long session in Bogotá, Colombia from March 25-30. Eleven members of EMC’s Core Educational Team, coming from different countries and backgrounds, all speaking the language of EMC nomenclature,…

RU: FlowersConf 2019 attended by over 400 florists

150 people (offline) and over 260 participants (online) from Russia, Kazakhstan, Uzbekistan, Byelorussia, Holland, the Czech Republic and Poland took part in “FlowersConf 2019”. Among them there were owners and managers of flower shops, floristic salons, experienced florists and beginners, flower…

US: 1-800-Flowers introduces 2019 Local Artisan Collection

This week, 1-800-Flowers.com introduced its 2019 Local Artisan Collection, featuring an exclusive assortment of arrangements designed and inspired by talented local florists throughout the U.S. The collection, which includes 16 original bouquets, arrives just in time for Mother’s Day gift-giving. Each…

Flowers for the Pope depart from Keukenhof

After months of preparations, the transportation of the floral consignment left from Keukenhof, 'Flowers for St. Peter's Square in Rome'. The Right Reverend Van den Hende, Bishop of Rotterdam, came to Keukenhof to bless the flowers before departure. Visitors from many nationalities were there to wave the…

Chelsea Flower Show installations raise awareness of bee conservation

McQueens Flowers has been commissioned by the RHS to create two original art installations at Chelsea Flower Show 2019 which will open visitors’ minds to how bees see the world and ultimately raise awareness of the recent decline in the bee population. Honey, I’m Home! - The Artisan Area & Tree Tops…

Inside Dillewijn Zwapak’s new sustainable head office

Florint partner Dillewijn Zwapak has erected a new, state-of-the-art office building in Amstelveen, The Netherlands. Florint visited the company, and were impressed by the stylish showroom and sustainable technology underpinning the building. All the latest in technology and design has been incorporated…

July 8, Las Vegas

AIFD partners with Las Vegas Market to host event at World Market Center

The American Institute of Floral Designers (AIFD) is partnering with Las Vegas Market to host a one-day event that connects Market vendors with buyers and designers in the floral industry. The event will take place on Monday, July 8, 2019 from 3:30 to 8:30 p.m., on the World Market Center Las Vegas…

Floral design brand plans to add up to six Flower Schools

Luxury floral design brand McQueens Flowers announces a second phase in its international growth strategy, with plans to add up to six Flower Schools by the end of 2021 to its schools in London, Seoul and New York. While the line-up of locations is under wraps, followers of the brand can expect more…

UK: Florist attributes closure to Brexit

A florist who says Brexit forced her to shut her Witney town centre store has urged shoppers to continue supporting independent businesses. Rosa Ashby had run Rosa Flowers in Wesley Walk for 22 years, but closed the store on Monday due to spiralling costs. Mrs Ashby revealed Brexit uncertainty and a rise…

Floranext launches new delivery manager for florists

Floranext has just released its new Delivery Manager software. The delivery manager comes with the following features: Easily re-route delivery stops by choosing which stops should come first before any others. Flower shop delivery drivers can use a smartphone to use the benefits of the delivery routing…

India: Flower sales bloom in off-season

Ordering flowers is no more a luxury but a necessity for most occasions, be it religious, corporate or family functions. Catering to the huge demand in the Indian state of Goa and with a vast variety of flowers now available nearly throughout the year, it is common to find a small florist store in every…

"Florists embrace new alternative to green floral foam"

For nearly 70 years florists world-wide have relied on green floral foam to keep their arrangements together. However a ‘newcomer’ is creating rave reviews in London, Rome, New York, Ottawa and other global centres among florists concerned about the planet: the ‘FloraGUPPY’. Even schools like Kay’s…


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