Floristery

Is this the world's most expensive and extravagant flower bouquet?

A rose preserved in 24-carat gold, two diamonds, and is glittered with diamond dust - those are the ingredients of what may well be the world's most expensive bouquet. Valentine's Day only comes once a year, so you know you have to go all out for your loved ones when the time comes. Usually people plan home-cooked dinners,…

March 20-22, Dallas

Guests can create their own flower designs during World Floral Expo

Visitors to the World Floral Expo in Dallas, Texas, can join the daily organized (free of charge) flower design workshops with Dutch renowned designers. Each workshop lasts 2 hours and there are limited spaces available. Register online and choose from the following themes. For more information: World Floral Expo www.hppexhibitions.com/wfe

For California flower farmers, roses aren’t just for Valentine’s Day

While roses (especially red) have long been a go-to for Valentine’s Day, California rose farmers are supplying consumers and florists with roses in an assortment of varieties and colors 365 days a year. by Christina Litchfield After all, today’s on-trend floral designs feature a fluid, airy garden look in a range of hues,…

Russia: Flower Circus goes to Perm for first show of the year

On the 16th of January Flower Circus visited Perm to perform the first show in 2019. Flower Magician Martin Groen together with John Elstgeest were there to give the people an afternoon full of inspiration, information and fun. Specially for this occasion, the importer also invited a bride who could show all the…

Dillewijn Zwapak introduces special ‘Selected’ product line for florist products

Dillewijn Zwapak is introducing a series of special items for florists, arrangers and window dressers under the name ‘Selected’. Items in the ‘Selected’ category are from specialised and renowned suppliers that, due to their consistently high quality, are invited by Dillewijn Zwapak to become a ‘Selected’ partner. As a result, customers…

Designer Kelly Shore unveils ‘A Year of American Grown Bouquets’

At the start of 2018, floral designer Kelly Shore challenged herself to spend the year designing with the highest percentage of American Grown Flowers possible. It was a personal effort on her part to see exactly what was achievable with flowers sourced exclusively from U.S. flower farms. And her connections to Certified…

Seminar video: The Party Side of Horticulture

If you missed Cornell University’s Horticulture Section seminar, The Party Side of Horticulture  with Laura Clare Pugsley, Laura Clare Floral Design & Event Decor, it is available online . Source: Cornell University

A special Facebook Live preview event on February 6th at 5 pm (PST)

Suntory flowers to feature at Grammys

Tu Bloom of Tu Bloom Designs is the Official Botanical Artist of the Grammys.   Once again, Suntory Blue Rose Applause and Moon carnations will star in his arrangements for the red carpet.   The flowers will arrive at the Los Angeles Flower Market through Mellano & Company, and Tu will take people behind the scenes four…

New study identifies consumer preferences in floral design

Using biometric technology to better understand floral consumers

Floral designers have long been taught that the most important attributes of a design are its elements: line, color, texture, pattern, form, space, and size. Yet, these attributes have not been proven to be perfect indicators of consumer purchase behavior.   In a new study currently being conducted jointly by the American Floral…

"Further expand our share in the international horticultural sector"

PB tec opens branch in North America

PB tec, supplier of electrical, water technology and automation for international horticulture, has established a new company in the United States. The company from Maasdijk…

Flower dresses in Kazan

Friday, January 18, Dekker Chrysanthemums and Decorum were represented together at the florist show at wholesaler Krokus in the Russian city of Kazan for the fourth time. Around 200 florists are present to gain inspiration about this year’s theme “Flower dress”. The show was organized in collaboration with Kazan Flower School,…

Farmer florists and wedding consultations

Farmer florists and cut-flower growers who also create and retail floral designs must understand the process and importance of conducting an organized wedding floral design consultation. This initial meeting is the foundation of the entire process of selling, designing, delivering, and installing wedding…

US (FL): Flower distributor launches frequent flyer program

Jet Fresh Flower Distributors has launched a reward program for flower buyers regularly purchasing from Jet Fresh in Miami. “Jet Miles” is a frequent-flyer program which offers miles for purchasing flowers year-round. These miles can be redeemed for rewards such as credits on their account and towards…

RHS Britain in Bloom finalists go for gold in 2019

Communities from all four corners of the UK are donning their gardening gloves as they prepare to battle it out in the Royal Horticultural Society’s (RHS) 2019 Britain in Bloom competition. Now in its 55th year, the fiercely fought contest will see 71 finalists put their horticultural skills, community spirit and…

Florist predicts trends for 2019

Florists from Bloom & Wild have put together their top floral trends for 2019. Here's what Caroline Grimble, Lead Florist and Amelia Christoffers and Rowan Lewis, Floral Stylists at Bloom&Wild predicted:  Coral will stay big in the floral world with Pantone choosing it as 2019’s Colour of the Year  Foliage and grasses... and lots of them! They add beautiful texture and movement…

European florist panel for LG Flowers

Which new variety of mini gerberas has the wow-factor? With which varieties in the assortment would a florist like to stand out? And which varieties offer the most creative possibilities? LG Flowers, breeder and grower of mini gerberas, asks European florists to help in their selection process.  With so many new varieties…

"Consumers expect flowers to last 8+ days"

A large scale consumer research conducted by Q&A in Europe, commissioned by Chrysal, showed that consumers expect flowers to last at least 8 days. In order to fulfil these expectations the use of flower food is essential. The research shows that consumers are not fully aware of the benefits of flower food. By sharing this message,…

February 20-22, Milan

Décor District: trend book and meeting place at Myplant

The Decor District is a meeting place for florists and wedding planners with flower fashion shows, cut flowers from Italy and the world, contests, workshops and international floristry masters. Special partners of the event will be The Real Wedding - White Sposa and Bloom's. This and much more will enliven the Decor District at Myplant:…

"Floral arrangement effective for improving memory ability of patients with Neurocognitive Disorder"

A cognitive function training using flower arrangement conducted by NARO, in collaboration with the Ibaraki Prefectural University of Health Sciences, has shown that the memory ability of patients who suffer from cognitive dysfunctions due to accidents, stroke etc. improved, and the effect was observed…

Romanian florist talks scented roses with Wouter de Vries

Alina Neacsa is a top floral designer in Romania. This November Alina was in the Netherlands to attend the floral master class by Ercole Moroni. After this she interviewed managing director of Parfum Flower Company, Wouter de Vries. Alina Neacsa is the owner and general manager at Flori cu Fitze, a Romanian event company. She is a…

Singaporean started flower-sharing service for weddings

When Tan Yining first started her business at the age of 21, she was probably one of the first florists to sell flowers that couldn’t wilt. At that time, she was a first-year student at the Singapore Institute of Technology studying radiography but she decided to drop out to focus on Timeless Fleur, full-time. Since launching…

Flower Circus travels to Chechnya for last show of the year

Last weekend Flower Circus had its last show in 2018. This time Circus director John Elstgeest and Flower magician Martin Groen travelled to Chechnya, Russia to inspire, inform and entertain the florists. During the show, Martin Groen made several bouquets and arrangements with the flowers of the breeders who were with the Circus.…

Table decoration kit: a novel way of marketing flowers

All the ingredients for a festively decorated table together in one beautiful box. That will make things easier for your customers to get festive this Christmas. "The table decoration kit is easy to make. But you do need to start the preparation well in advance", 365 days of flowers advises . "First place a dining…


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