Floristery

Getting back to the basics: Cooling, cleanliness and care

The biological mechanisms governing flower life and quality are complex, but the practices recommended for growers, wholesalers and retail florists are really quite simple. AFE-supported research confirms that there are three keys to quality: cold, cleanliness and careful processing. Terril Nell, Ph.D.…

Florist embraces sustainability

Sustainability is becoming more important to florists. More and more florists are looking at things like used products when they buy, such as Manfred Hofmann. Mr. Hofmann has two beautiful flower shops in Düsseldorf and is also creative director of Fachverband Deutscher Floristen. "Decorum is more than just a brand for me,…

Ecuador: Florists visit the first link in the chain

This spring Mayesh hosted their first international workshop in Quito, Ecuador at the Hacienda Cusin. There were over 20 attendees and three instructors, and over the course of a week there were two full days of design, two flower farm tours and they explored the city of Old Town Quito. After two full…

Digital bouquet making comes to the U.S.

Everybody in the flower industry knows that many samples have to be shipped to a US big box floral buyer, before the program is chosen. Sometimes a bouquet proposal is rejected on the basis of just one flower, which means a new sample has to be sent. And what about the sample box that is lost? The…

Cinefleur releases Paris autumn edition

International inspiration for the horticulture industry

On Friday the 27th of September, the 2nd edition of online magazine Cinefleur was launched. This time it was filmed and produced in Paris, the city of love. Stories describing how flowers, modern art and cosmetics are all interconnected, and how important plants are for a city like Paris. And then there…

First edition The Flower Bazar draws 500+ visitors

More than 500 trade visitors - florists, garden centers, hardware stores and home accessories retailers - visited the first Flower Bazar 2019 in Braak, near Hamburg. The Flower Bazar was entirely devoted to flowers and plants, together with home accessories and various decorative items. The new event concept…

Designer Pieter Landman of Blooming Vision:

"Dried flowers are back in fashion"

"Dried flowers were popular in the 80s and 90s, but in the last three years, I've seen the use of these types of flowers increasing again", says designer Pieter Landman of Blooming Vision. For this reason, he decided to put the dryable flower varieties of BallSB in the spotlight at their booth during the…

Bellagio Conservatory’s autumn display featuring preserved roses

Preserved roses have been taken to new heights with the Bellagio Conservatory’s Autumn 2019 display, “Indian Summer.” The showcase features over 20,000 preserved roses from Jet Fresh Flower Distributors that have been used for their long-lasting fall exhibit. The Bellagio Conservatory & Botanical Garden on…

Direct, within 5 to 7 days

Online store delivers from Dutch auction to Russian florist

An online store with flower and plant delivery from the auction directly to florists in every city in Russia and CIS countries. It is the distinction of the new flower startup named Potted. They deliver cut flowers and house plants within 5 to 7 days depending on the location "This means the freshest…

Winners announced of 2019 Garden Rose Design Contest

Alexandra Farms announced the winners of their second annual Garden Rose Design Contest. Participation was even higher this year than for the first edition of the contest. Hundreds of entries were submitted, by designers in 37 countries around the world. As in 2018, they invited submissions in two…

How to cook a meal (almost) entirely out of flowers

How do you create a flower-centric restaurant that doesn’t feel like a bridal shower? If you’re Alessandra and Mario De Benedetti, you ask your good friend, the artist and writer Leanne Shapton, to paint your walls with a geometric watercolor mural, and you ask Elizabeth Roberts, the architect known for…

Christina Stembel, founder of Farmgirl Flowers

"Transparency saved my business"

Growing up on a farm in northern Indiana, Christina Stembel made flower arrangements on her dining room table, but very quickly she started to use up all of her available flowers. With Farmgirl…

Breaking floral world records

The new Guinness Book of World Records has been launched globally. That’s why Florismart deemed it a good time to dive into past world records related to flowers and plants. Largest flower arrangementThe first one in the list of floral world records might be the most photogenic of all. On December 2nd, 2016, Dubai Miracle…

Freesia offers opportunities for sensory experiences in flower

Most customers choose flowers based on their shape and colour, because these properties are the ones that stand out the most. It’s up to florists to highlight the flowers’ most special property: scent. The most eminent flower to showcase this natural gift is the Freesia. Flower Factor recorded two…

September 16, Seattle

US (WA): Mayesh Seattle celebrates opening

 Earlier this year, Mayesh Wholesale Florist revealed its intentions to open a new wholesale floral distribution business in Seattle, Washington. The Mayesh team has been hard at work and is excited to announce that Mayesh Seattle will be opening its doors on Monday, September 16. Mayesh Seattle is located in…

Festival der Flora in Munich inspires 400+ florists

As a sponsor of FleuraMetz’ Festival der Flora in Munich, Dümmen Orange displayed a range of colourful products to the visitors. During the event, over 400 florists from the region got inspiration on different products and concepts. Visitors of the event got to see top designers like Björn Kroner-Salié, Stephan…

Campaign to ban use of plastic flowers

"The biggest worry today to the entire mankind is the use of plastic in life in various forms. Our Indian Floriculture industry today is facing the threat of this demon (plastic) in the form of plastic flowers." Speaking is Ashish Phadke with the Indian biotech company KF Bioplants, that has been working…

Spanish roses adorn Vogue event in the Rijksmuseum garden

On Sunday 1 September the garden of the Rijksmuseum in Amsterdam was transformed into a "flower paradise for a day". It was the second edition of this Sunday market that was organized by Vogue. Aleia Roses, together with various growers, supported this colorful festival with around 2,500 roses. A copy of…

US: Michael Kraft Memorial Tribute established

A memorial tribute has been established by the Next Level Florist Group to honor Michael Kraft who passed away April 25, 2019, at the age of 52. Michael passed away peacefully in his home after an eight-year battle with cancer. Michael was a treasured member of the floral industry from the age of 22 when…

The growing popularity of flower installations

“Everyone loves flowers and plants, and it’s something you can do for a short period of time without worrying about maintaining it, which is so difficult,” says Robert Storey, a London-based spatial designer. In 2016, Storey designed a “shoe park” pop-up for Everlane, drawing on the look of French and…

Philippines: Local florist calls for revival of Davao floriculture industry

Florist and businessman Jade Polizon said more events such as competitions and exhibits should be staged to breathe new life into Davao City’s floriculture industry. “We know that Davao City has lots of talented florists. I think it is lack of access to education and also the facility for this kind of…

India: Flowers from across the globe to adorn Golden Temple

On the eve of the first Parkash Utsav of Sri Guru Granth Sahib, the Golden Temple is all decked up with aromatic flowers from India and abroad. Hundreds of quintals of different kinds of flowers, especially imported from Malaysia, Thailand and Singapore, besides Kolkata, Bengaluru and Himachal, Pradesh…

September 27-30, Bilzen

Belgium: EMC to participate at Fleuramour 2019

With a EMC Fleuramour Team comprised of EMC Subscribed Members and the Core Educational Team, EMC is preparing for participating in Fleuramour 2019: Back to the Future. On Friday 27 September, EMC will be present at the first-ever POP UP Stand at Fleuramour, an event hosted by EMC educational Partner…

Miyoshi exhibits at Japanese Pavilion in Expo 2019 Beijing

Miyoshi & Co., Ltd. is exhibiting at the main exhibition stand of the Japanese Pavilion in the International Horticultural Exposition “Expo 2019 Beijing”. Mysterious Japan BlueJapan Blue is a color from Japanese traditional indigo dye. Japan Blue, which is used to symbolize Japan in sports and ceramics scenes,…

A preserved rose flower tribute to Takashi Murakami

Japanese contemporary artist, Takashi Murakami’s flowers are his most recognizable motif. With twelve petals and a bright, beaming smile, this daisy flower design has been featured everywhere from the Versailles Palace to Vans sneakers. Jet Fresh Flower Distributors made a special floral tribute to…

Hackney Coffee Company

McQueens Flower School and Pelargonium for Europe give summer color to a London coffeehouse

World-renowned McQueens Flower School unites with Pelargonium for Europe, transforming East London's trendy Hackney Coffee Company into a vibrant oasis of summer colour. McQueens Flower School Principal, Sophie Powell, and her students have created a breathtaking installation suspended from the ceiling, using…

Tour de France winner has ties to the floral industry

Flower farms thrive in Colombia in large part because of the country’s high altitude — a characteristic that, as it turns out, also helped create the ideal training conditions for a future cycling champion. Over the weekend, Egan Bernal, 22, became the youngest athlete to win the Tour de France since…


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