Floristery

US: 1-800-Flowers introduces 2019 Local Artisan Collection

This week, 1-800-Flowers.com introduced its 2019 Local Artisan Collection, featuring an exclusive assortment of arrangements designed and inspired by talented local florists throughout the U.S. The collection, which includes 16 original bouquets, arrives just in time for Mother’s Day gift-giving. Each…

Flowers for the Pope depart from Keukenhof

After months of preparations, the transportation of the floral consignment left from Keukenhof, 'Flowers for St. Peter's Square in Rome'. The Right Reverend Van den Hende, Bishop of Rotterdam, came to Keukenhof to bless the flowers before departure. Visitors from many nationalities were there to wave the…

Chelsea Flower Show installations raise awareness of bee conservation

McQueens Flowers has been commissioned by the RHS to create two original art installations at Chelsea Flower Show 2019 which will open visitors’ minds to how bees see the world and ultimately raise awareness of the recent decline in the bee population. Honey, I’m Home! - The Artisan Area & Tree Tops…

Inside Dillewijn Zwapak’s new sustainable head office

Florint partner Dillewijn Zwapak has erected a new, state-of-the-art office building in Amstelveen, The Netherlands. Florint visited the company, and were impressed by the stylish showroom and sustainable technology underpinning the building. All the latest in technology and design has been incorporated…

July 8, Las Vegas

AIFD partners with Las Vegas Market to host event at World Market Center

The American Institute of Floral Designers (AIFD) is partnering with Las Vegas Market to host a one-day event that connects Market vendors with buyers and designers in the floral industry. The event will take place on Monday, July 8, 2019 from 3:30 to 8:30 p.m., on the World Market Center Las Vegas…

Floral design brand plans to add up to six Flower Schools

Luxury floral design brand McQueens Flowers announces a second phase in its international growth strategy, with plans to add up to six Flower Schools by the end of 2021 to its schools in London, Seoul and New York. While the line-up of locations is under wraps, followers of the brand can expect more…

UK: Florist attributes closure to Brexit

A florist who says Brexit forced her to shut her Witney town centre store has urged shoppers to continue supporting independent businesses. Rosa Ashby had run Rosa Flowers in Wesley Walk for 22 years, but closed the store on Monday due to spiralling costs. Mrs Ashby revealed Brexit uncertainty and a rise…

Floranext launches new delivery manager for florists

Floranext has just released its new Delivery Manager software. The delivery manager comes with the following features: Easily re-route delivery stops by choosing which stops should come first before any others. Flower shop delivery drivers can use a smartphone to use the benefits of the delivery routing…

India: Flower sales bloom in off-season

Ordering flowers is no more a luxury but a necessity for most occasions, be it religious, corporate or family functions. Catering to the huge demand in the Indian state of Goa and with a vast variety of flowers now available nearly throughout the year, it is common to find a small florist store in every…

"Florists embrace new alternative to green floral foam"

For nearly 70 years florists world-wide have relied on green floral foam to keep their arrangements together. However a ‘newcomer’ is creating rave reviews in London, Rome, New York, Ottawa and other global centres among florists concerned about the planet: the ‘FloraGUPPY’. Even schools like Kay’s…

US: Collaboration among designers, farmers for First Lady’s Luncheon

For 107 years, the First Lady’s Luncheon has been a bipartisan tradition. And when the event takes place in May in Washington, D.C., floral designers Mary Kate Kinnane of The Local Bouquet and Christi Lopez of Bergerons Flowers will co-lead a design team that will create dozens of arrangements and other…

Is FTD really going to go out of business?

While it was clear that FTD was having severe financial problems these last two years losing over $500 million dollars alone since 2016, not many people believed a company that was almost 100 years old would disappear overnight. FTD Management has made it very clear in this last week, that they will not…

Flower Circus took florists on a trip around the world

Bridal arrangements from various countries inspire florists during Florevent

On March 17 and 18, the Florevent took place in Lyon, France. This regional exhibition was crowded with florists. There was a large variety of suppliers of flowers, deco, and florist articles. On stage, there were demos by Charline Pritscaloff and Flower Circus. Flower Circus with Flower Magician Tineke…

Fifth edition of Rhein-Maas Next focuses on wedding trends

On Wednesday, 13 March 2019, Veiling Rhein-Maas opened the fifth edition of the trend exhibition 'Rhein-Maas Next' together with the Fachverband Deutscher Floristen (FDF) in the foyer of the auction. Many customers of Veiling Rhein-Maas participated in the opening and received a lot of inspiration, how…

"Flower supplies run short as the sea of floral tributes for Christchurch shooting victims grows"

"It's about the only thing you can do, lay a few flowers" says Les Rigden, 85, as he laid roses by Christchurch's memorial wall. Thousands of flowers from elaborate bouquets and wreaths to bunches of hydrangeas from home gardens and bundles of indigenous flax flowers now lie at the foot of the wall…

United Selections becomes a Master Florist Partner

United Selections recently became a Master Florist partner by supporting the initiatives in the industry to better serve the needs of florists and flower consumers. As a premier rose breeder, including a strong portfolio in reds, they do have a long history of supporting florists worldwide and the…

International Hasfarm Cup brings together international florists

Following the first edition in 2018, Hasfarm Holdings has decided to re-conduct the event in 2019. The competition will gather a selection of international florists (flower designers, flower artists) in which the work production, product proposal, styling ability, presentation ability, etc. will be…

Certified American Grown Flowers star at FTD World Cup 2019

The FTD World Cup 2019, considered the Olympics of floral design, was held last weekend in Philadelphia, marking the first time the competition has been held in the U.S. since 1985. Global participants in the competition created some of their designs with over 14,000 Certified American Grown Flowers and…

US (PA): Schaffer Designs wins Gold at 2019 Philadelphia Flower Show

Floral design team Schaffer Designs successfully united People & Flowers with an exhibit that won the gold medal at the 2019 PHS Philadelphia Flower Show. Schaffers’ design concept, “Happy Together” explores the relationship between human beings and flowers. “Throughout history people have used…

Bart Hassam wins FTD World Cup

Every 4-6 years the international floral community has a major design competition. The host country and location rotates just like the Olympics, and FTD hosted the 2019 competition for the first time in the U.S. since 1985. This floral career-defining competition featured 23 designers from around the world (one competitor per…

US: Florists get creative to promote Women’s Day

Women’s Day, coming Friday, March 8, is a day to honor and recognize women’s achievements, and to celebrate the women in our lives by expressing our respect, appreciation and love. With efforts internationally dating back as far as 1908, the observance of Women’s Day in the U.S. continues to grow, as…

US (PA): FTD World Cup about to get started

From March 1-3, the FTD World Cup 2019 will be taking place. It is said to be the most prestigious floral design competition showcasing some of the most talented floral designers from around the world. And this year, the competition will be hosted in the US for the first time since 1985. The contest will…

Smithers-Oasis: strategic partner of Florint for the long term

Smithers-Oasis and Florint, the International Florist Organisation, have reaffirmed their long-standing cooperation for 2019 and beyond. The well-known producer of floral products has been an ally of the professional florist for decades, supporting Florint and the national florist associations of Europe,…

Floranext surveyed over 300 florists

US Valentine's Day 2019: A good year for florists with higher retail sales

How was Valentine's Day for florists this year? Josh Damewood of US floral software provider Floranext surveyed over 300 florists in regards to Valentine's Day and he released…

Six steps to hydration success

Flowers contain a waterway system (xylem) consisting of capillaries. These capillaries act like straws that carry water and nutrients throughout the flower. This important process is called “hydration.” You can’t underestimate the value of proper hydration to the life of fresh cut flowers. A flower dehydrated during postharvest…

BloomyPro enters US market

"Getting new varieties to the end user instantaneously"

Imagine you're a South American breeder that developed a new variety that would look wonderful in a beautiful flower bouquet. However, before designers in the US have the chance to get to know your novelty product, a lot of time can pass. Traders tend to select varieties that have already proven their…

Alexandra Farms

Second annual Garden Rose Design Contest now open

Alexandra Farms announces their second annual Garden Rose Design Contest. Floral designers from around the world are invited to share their best work in two categories: Everyday Design and Wedding Bouquet. There will be four winners chosen in each category. The first place winners will be invited to…

March 1-3, Philadelphia

US (PA): Official FTD World Cup competition schedule announced

FTD World Cup, the world’s most prestigious floral design competition, will be held for the first time in the United States of America since 1985 at the PHS Philadelphia…

Is this the world's most expensive and extravagant flower bouquet?

A rose preserved in 24-carat gold, two diamonds, and is glittered with diamond dust - those are the ingredients of what may well be the world's most expensive bouquet. Valentine's Day only comes once a year, so you know you have to go all out for your loved ones when the time comes. Usually people plan…

March 20-22, Dallas

Guests can create their own flower designs during World Floral Expo

Visitors to the World Floral Expo in Dallas, Texas, can join the daily organized (free of charge) flower design workshops with Dutch renowned designers. Each workshop lasts 2 hours and there are limited spaces available. Register online and choose from the following themes. For more information: World…

For California flower farmers, roses aren’t just for Valentine’s Day

While roses (especially red) have long been a go-to for Valentine’s Day, California rose farmers are supplying consumers and florists with roses in an assortment of varieties and colors 365 days a year. by Christina Litchfield After all, today’s on-trend floral designs feature a fluid, airy garden look…

Russia: Flower Circus goes to Perm for first show of the year

On the 16th of January Flower Circus visited Perm to perform the first show in 2019. Flower Magician Martin Groen together with John Elstgeest were there to give the people an afternoon full of inspiration, information and fun. Specially for this occasion, the importer also invited a bride who could show…

Dillewijn Zwapak introduces special ‘Selected’ product line for florist products

Dillewijn Zwapak is introducing a series of special items for florists, arrangers and window dressers under the name ‘Selected’. Items in the ‘Selected’ category are from specialised and renowned suppliers that, due to their consistently high quality, are invited by Dillewijn Zwapak to become a…

Designer Kelly Shore unveils ‘A Year of American Grown Bouquets’

At the start of 2018, floral designer Kelly Shore challenged herself to spend the year designing with the highest percentage of American Grown Flowers possible. It was a personal effort on her part to see exactly what was achievable with flowers sourced exclusively from U.S. flower farms. And her…

Seminar video: The Party Side of Horticulture

If you missed Cornell University’s Horticulture Section seminar, The Party Side of Horticulture with Laura Clare Pugsley, Laura Clare Floral Design & Event Decor, it is available online . Source: Cornell University

A special Facebook Live preview event on February 6th at 5 pm (PST)

Suntory flowers to feature at Grammys

Tu Bloom of Tu Bloom Designs is the Official Botanical Artist of the Grammys. Once again, Suntory Blue Rose Applause and Moon carnations will star in his arrangements for the red carpet. The flowers will arrive at the Los Angeles Flower Market through Mellano & Company, and Tu will take people behind…


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