Floristery

How the world’s biggest flower companies prepare for Valentine’s Day

The major players in the flower world are thinking about Valentine's Day long before consumers are. Here’s how the world’s biggest flower companies prepare for February 14. “We begin planning designs for next year’s Valentine’s Day arrangements as soon as the holiday is over,” says Alfred Palomares, vice…

Thejoyofplants.co.uk launches Plant Design

Alongside the Thanks Plants campaign which highlights the positive effect of plants on our well-being, Thejoyofplants.co.uk is launching a new content campaign: Plant Design.What is Plant Design?Gorgeous interior shots with plants appear in abundance in the interiors magazines and on Instagram and…

Eco-Wraps:

"Sustainable foam free transport and design hydration"

There has to be a better way. That is what former owner of NYC Farm Chic Flowers, Debbie Demarse-Dunleavy thought when working in the shop back in 2012. She delivered American grown flower bouquets throughout NYC and at that time a foam material was a popular way to hydrate flower stems for bouquets. "It…

Ball becomes a Masterflorist partner

Ball, flower breeder and vegetative material producer, announced today that they became a Masterflorist partner and support the initiatives in the industry to better serve the needs of florists and consumers. "Ball has a long history of supporting local florists and believe they play a very important…

Brazil: Developing tech solutions for florists by florists

Esalflores, a major florist from Brazil through its spin-off innovation startup Esallabs, is developing tech solutions for florists by florists. Likewise, the budding business has received a capital injection of R$4 million (over US$965,000) to operate. The enterprise seeks to change the floriculture…

Idea for Valentine's Day?

US: $79 for Mickey and Minnie Forever Roses

"We have already seen Mickey and Minnie floral bouquets from Rosehire, but the Forever Roses are definitely something that would make any Disney fan’s day…because they live for a very long time", says Bailee Abell in his article published on insidethemagic.net. Roses Forever preserved roses that last for…

UK: The resurgence of dried flowers

The wet winter months leave flower plots looking like gloomy seas of mud and the prospect of ‘dry’ anything seems like heaven to the colour starved British flower florist at this bleak time. So many British grown flowers make stunning dried blooms  which can be used for colour in the depths of winter - think…

UK: McQueens Flower School announces exclusive workshop

McQueens Flower School are kicking off 2020 with a host of new workshops and masterclasses. These new, tailored floristry experiences have been designed to introduce creative new ideas, spark inspiration and celebrate the world of flora and fauna. Amongst the new programmes is a particularly exclusive masterclass.…

US: Volunteers sought for First Lady’s Luncheon Design Team

Certified American Grown Flowers is seeking volunteer floral designers and support team members for the 2020 First Lady’s Luncheon, set for May 12 in Washington, D.C. This year, the Certified American Grown First Lady’s Luncheon Design Team is being co-led by Christi Lopez AIFD EMC of Bergerons Flowers and…

Rio Roses:

Biggest wedding color trends for 2020

With the new year fast approaching, it’s time to get your 2020 wedding season planning in place. When it comes to wedding floral colors, it’s important to know not only the ones which are always popular, but also the newest trends. "By keeping up-to-date with the most on-trend colors for 2020, you’ll be…

Rodri Studio presents Legacy By Rodri 2019

The Legacy by Rodri floral design workshop was designed to share a passion for flowers while enhancing the design skills of florists and event planners. Rodri Studio, international floral designer and event planner based in Miami, Fla. presented this 3-day event featuring a hands-on design workshop using…

Smithers-Oasis responds to claims in study 'Foaming at the Mouth'

Some media have given attention to a recent publication by C. Trestrail et al. However, according to Smithers-Oasis, it describes statistically insignificant biological…

A display full of flowers and plants in Hotel Bellagio

US (NV): Winter Wonderland in the middle of the desert

Hotel Bellagio in Las Vegas is joining the holiday spirit with their colorful Christmas display. In the display flowers play a major role. In total, 34,000 flowers as well as 28,000 poinsettia are used. The papa polar bear is made up of 12,000 hydrangeas. See below an impression of this impressive…

Bangladesh: Jessore florists anxious about meeting 2020 revenue target

The florists, despite being skeptical about profits next year, are busy planting Rajanigandha (tuberose,) rose, gerbera, marigold (gada,) gladiolus, gypsy, and other varieties of flowers. Florists in Jessore are worried that the upcoming 2020 may not reap adequate profits compared to this year, as the lingering…

Floral Fundamentals will rock the IPM in Essen

As in previous years, the growers and the floral designers of Floral Fundamentals will once again guarantee three spectacular floral design shows on stage in Hall 1A. The designers are this time: Dominique Herold – Germany Laura Leong – England (11th at the World Cup) Hans Zijlstra – Holland (14th at the…

"Floral foam adds to microplastic pollution problem"

As the cut flower industry hits one of its busiest periods, new RMIT research has shown that the water-absorbing green floral foam used by florists is contributing to the world’s microplastic problem. A study published in Science of the Total Environment found the plastic foam, which breaks into tiny pieces, can be ingested by a range…

June 28-30, 2020 in San Francisco

US (CA): Fourth annual Slow Flowers Summit to partner with area's Filoli

Debra Prinzing, founder and creative director of Slow Flowers LLC, announced a new West Coast venue partnership and program details of the fourth annual Slow Flowers Summit, coinciding with the sixth American Flowers Week campaign. "The Slow Flowers Summit serves the progressive floral community of…

Japan: Meet Tokyo’s most daring florist

Can floral arrangements be rock ‘n’ roll? If they come from Makoto Azuma, they surely can—and not just because the Japanese flower artist has played bass in a grunge band. In his hands, flowers find themselves in impossible places, doing unnatural things: Bonsai trees travel to outer space and the deep…

South Florida Unit floral seminar with Renee Tucci AIFD PFCI

On November 3, 2019, the South Florida Unit of Teleflora Members hosted a special floral seminar at Jet Fresh Flower Distributors in Miami. The Profitable Parties and Successful Soirees seminar featured acclaimed floral designer Renee Tucci, AIFD, PFCI, coordinated by Ralph Giordano, AIFD. The workshop…

"Minimising a carbon footprint in shipping fresh flowers is a contentious thing"

Kent-born Jo Moody loves pops of colour — deep purples, bright pinks, lush reds — and a perusal through her Instagram reveals many of the bridal bouquets she’s done are reflective of that. But it’s not just bouquets, Jo has experimented with centrepieces, wreaths, arches and flower walls as well. It’s…

The CSFA annual event in retrospect

The California State Floral Association’s (CSFA) annual event - “CaliFlora 2019” – “Floral Artistry Showcase” was hosted by the ‘The Original Los Angeles Flower Market’. Saturday was filled with hands-on education classes featuring instructors, Anthony Alvarez AIFD, CCF, EMC (Garland Construction –…

Turkish online flower business is blooming

The size of the online flower market in Turkey reached 100 million USD (90 million Euro). While online flower orders have increased, Turkish consumers stick to classic choices. Most preferred flowers were roses, orchids and daisies. Ceyhun Turan, Trade Operations Director of CicekSepeti.com, an online…


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