Floristery

It’s prep time for the Philadelphia Flower Show

Kremp Florist of Willow Grove is a family-run business that has participated in the Philadelphia Flower Show for 45 years. Scott Kremp examined the boxed yellow roses while his brother, Drew, set up baby pools that will hold the eucalyptus plants. Like experienced stage designers, they’re busy preparing…

UK: Collaboration and support key words at BFA Industry meeting

The BFA Industry meeting took place on the 19th February attended by the movers and shakers of the florist industry. Discussions on trade agreements, tariffs, plant passports, sustainability, digital education, apprenticeships, high street shopping, British flowers and the future of the industry took…

After Valentine’s Day, florists see unwanted third-party links disappear

A number of Society of American Florists retailer members reported this week that links to Postmates.com that appeared on their Google Listings ahead of Valentine’s Day have…

Cinefleur’s newest Milan edition is out now

The Pre-Spring edition of the online magazine Cinefleur has been launched on Tuesday February 18th. This time, the magazine was filmed and produced in Milan, the fashion capital of the world. You will be drawn into interesting local stories through film, photography and beautiful design. Discover why the…

UK: Yodel delivered record number of flowers this Valentine’s Day

UK independent parcel carrier Yodel has delivered a record number of flowers for Valentine’s Day, with deliveries up 1.85% on last year. More than 124,000 flower deliveries were made on 14th February, highlighting the UK’s fondness for flower gifting as a present for loved ones. This record year reflects…

J Schwanke’s Life in Bloom debuts second season in April 2020

Living the flower life on public television

J Schwanke’s Life in Bloom is a half-hour lifestyle series that’s all about flowers, and the positive impact they make on daily life. The series returns to public television for a second season, with thirteen all-new episodes highlighting the positive effect that being creative with colorful blooms can…

SAF asks Google, Postmates to delete unwanted links

The Society of American Florists reached out to Postmates and Google, asking the companies to remove the courier service’s links from florists’ local Google Listing pages and…

Meeting the growers of Italy and France

Sourcing the right blooms with the right people is such an important job that each of the departments at McQueens has a flower buyer - dedicated to working with trusted suppliers throughout the year. A special supplier of many years is Dutch-based company Hoek Flowers. According to McQueens, one of the…

Décor District at Myplant & Garden

Six thousand square meters of floristry

Six thousand square meters dedicated to the beauty, creativity and charm of flower decoration. A window in which masters, artists, designers, trendsetters and creative ateliers will meet and challenge one another with their technique, ingenuity and imagination. They will give life to sceneries, runways,…

to the Netherlands

British Florists Association on a mission

The BFA are on a mission to find 9 BFA members to go to the Netherlands courtesy of the Dutch Embassy and VGB (dutch florist association). The florists or buyers will cross the Channel to visit Dutch traders/producers. The Dutch embassy have secured the support from the Ministry and VGB to organise this…

Florists embrace compostable flower food sachet

Last year Chrysal introduced an innovative compostable flower food sachet. The sachet is made of industrial compostable material which will result in a valuable reduction of plastic waste. Since the introduction the sachet has had almost 1.5 million sachets sold so far. The materials used to produce the Compostable…

Floral foam to be banned from RHS shows

Floral foam will be banned from all RHS Shows from 2021, the Royal Horticultural Society has confirmed. Ahead of this year's Chelsea Flower Show (19th - 23rd May 2020), floral designers are being encouraged to trial alternative products for their displays before the ban is enforced next year. Helena…

Sustainable Farming x Floral Design at the Slow Flowers Summit

For many who have developed an interest in agriculture, the paths that led farmer-florists Kellee Matsushita-Tseng, Emily Saeger, and Molly Culver to flowers may sound familiar. “Farming for me was the convergence of all the things that I felt that I wanted to work on and cared about—in terms of…

April 14-15, Kyiv

Ukraine to get open competition in professional floristry

Ukraflora will start a competition of professional floristry, called the "Cup of Ukaflora". The aim of the competition is popularization of floristry as an art, demonstration…

How the world’s biggest flower companies prepare for Valentine’s Day

The major players in the flower world are thinking about Valentine's Day long before consumers are. Here’s how the world’s biggest flower companies prepare for February 14. “We begin planning designs for next year’s Valentine’s Day arrangements as soon as the holiday is over,” says Alfred Palomares, vice…

Thejoyofplants.co.uk launches Plant Design

Alongside the Thanks Plants campaign which highlights the positive effect of plants on our well-being, Thejoyofplants.co.uk is launching a new content campaign: Plant Design.What is Plant Design?Gorgeous interior shots with plants appear in abundance in the interiors magazines and on Instagram and…

Eco-Wraps:

"Sustainable foam free transport and design hydration"

There has to be a better way. That is what former owner of NYC Farm Chic Flowers, Debbie Demarse-Dunleavy thought when working in the shop back in 2012. She delivered American grown flower bouquets throughout NYC and at that time a foam material was a popular way to hydrate flower stems for bouquets. "It…

Ball becomes a Masterflorist partner

Ball, flower breeder and vegetative material producer, announced today that they became a Masterflorist partner and support the initiatives in the industry to better serve the needs of florists and consumers. "Ball has a long history of supporting local florists and believe they play a very important…

Brazil: Developing tech solutions for florists by florists

Esalflores, a major florist from Brazil through its spin-off innovation startup Esallabs, is developing tech solutions for florists by florists. Likewise, the budding business has received a capital injection of R$4 million (over US$965,000) to operate. The enterprise seeks to change the floriculture…

Idea for Valentine's Day?

US: $79 for Mickey and Minnie Forever Roses

"We have already seen Mickey and Minnie floral bouquets from Rosehire, but the Forever Roses are definitely something that would make any Disney fan’s day…because they live for a very long time", says Bailee Abell in his article published on insidethemagic.net. Roses Forever preserved roses that last for…

UK: The resurgence of dried flowers

The wet winter months leave flower plots looking like gloomy seas of mud and the prospect of ‘dry’ anything seems like heaven to the colour starved British flower florist at this bleak time. So many British grown flowers make stunning dried blooms  which can be used for colour in the depths of winter - think…

UK: McQueens Flower School announces exclusive workshop

McQueens Flower School are kicking off 2020 with a host of new workshops and masterclasses. These new, tailored floristry experiences have been designed to introduce creative new ideas, spark inspiration and celebrate the world of flora and fauna. Amongst the new programmes is a particularly exclusive masterclass.…

US: Volunteers sought for First Lady’s Luncheon Design Team

Certified American Grown Flowers is seeking volunteer floral designers and support team members for the 2020 First Lady’s Luncheon, set for May 12 in Washington, D.C. This year, the Certified American Grown First Lady’s Luncheon Design Team is being co-led by Christi Lopez AIFD EMC of Bergerons Flowers and…

Rio Roses:

Biggest wedding color trends for 2020

With the new year fast approaching, it’s time to get your 2020 wedding season planning in place. When it comes to wedding floral colors, it’s important to know not only the ones which are always popular, but also the newest trends. "By keeping up-to-date with the most on-trend colors for 2020, you’ll be…

Rodri Studio presents Legacy By Rodri 2019

The Legacy by Rodri floral design workshop was designed to share a passion for flowers while enhancing the design skills of florists and event planners. Rodri Studio, international floral designer and event planner based in Miami, Fla. presented this 3-day event featuring a hands-on design workshop using…

Smithers-Oasis responds to claims in study 'Foaming at the Mouth'

Some media have given attention to a recent publication by C. Trestrail et al. However, according to Smithers-Oasis, it describes statistically insignificant biological…

A display full of flowers and plants in Hotel Bellagio

US (NV): Winter Wonderland in the middle of the desert

Hotel Bellagio in Las Vegas is joining the holiday spirit with their colorful Christmas display. In the display flowers play a major role. In total, 34,000 flowers as well as 28,000 poinsettia are used. The papa polar bear is made up of 12,000 hydrangeas. See below an impression of this impressive…

Bangladesh: Jessore florists anxious about meeting 2020 revenue target

The florists, despite being skeptical about profits next year, are busy planting Rajanigandha (tuberose,) rose, gerbera, marigold (gada,) gladiolus, gypsy, and other varieties of flowers. Florists in Jessore are worried that the upcoming 2020 may not reap adequate profits compared to this year, as the lingering…

Floral Fundamentals will rock the IPM in Essen

As in previous years, the growers and the floral designers of Floral Fundamentals will once again guarantee three spectacular floral design shows on stage in Hall 1A. The designers are this time: Dominique Herold – Germany Laura Leong – England (11th at the World Cup) Hans Zijlstra – Holland (14th at the…

"Floral foam adds to microplastic pollution problem"

As the cut flower industry hits one of its busiest periods, new RMIT research has shown that the water-absorbing green floral foam used by florists is contributing to the world’s microplastic problem. A study published in Science of the Total Environment found the plastic foam, which breaks into tiny pieces, can be ingested by a range…

June 28-30, 2020 in San Francisco

US (CA): Fourth annual Slow Flowers Summit to partner with area's Filoli

Debra Prinzing, founder and creative director of Slow Flowers LLC, announced a new West Coast venue partnership and program details of the fourth annual Slow Flowers Summit, coinciding with the sixth American Flowers Week campaign. "The Slow Flowers Summit serves the progressive floral community of…

Japan: Meet Tokyo’s most daring florist

Can floral arrangements be rock ‘n’ roll? If they come from Makoto Azuma, they surely can—and not just because the Japanese flower artist has played bass in a grunge band. In his hands, flowers find themselves in impossible places, doing unnatural things: Bonsai trees travel to outer space and the deep…


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