Floristery

Lauren Sophia

A floral tribute for American Flowers Week and Black Lives Matter

In Portland, Maine, a group of Slow Flowers Members wanted to celebrate American Flowers Week with a public floral installation. As their search for a location hit several dead-ends, mostly due to COVID-19 permitting restrictions, they landed on a beautiful way to honor Portland’s Black community while…

Vietnam: Dalat Hasfarm opens first retail shop in Can Tho

On July 17, 2020, Dalat Hasfarm officially held the Grand Opening Ceremony for the new flower shop at 22 Mau Than street, Ninh Kieu district, Can Tho city. As other shops in their Retail Chain, Dalat Hasfarm Flower Shop Can Tho offers many types of flowers including cut flowers, pot plants, bouquets, flower…

Floral Marketing Research Fund

Determining consumer preferences for floral designs elements

Floral designers have long been taught that the most important attributes of a floral design are the elements of line, color, texture, pattern, form, space, and size. Yet, little formal research has been conducted to determine which of these design elements are truly important to consumers and drive…

British Florist Association shares results of Covid-19 survey

Since March 2020 when the lockdown began everyone in the floral industry has experienced a unique set of problems to deal with. The British Florist Association created a survey to get a feel for how florists were coping and if there were areas where they specifically needed help. There was a great…

Flox Botanical

Australian flower delivery service lets consumers build their own bouquet

Melbourne florist Emily Riley first tested her idea for Flox Botanical – a flower delivery service, which teaches you to arrange bouquets yourself – on her partner Mitch Bourke. He liked it so much, he went into business with her. “I said to him, ‘I’m going to buy you this bunch of flowers – can you put…

Mayesh

Beautiful People of the Flower Industry: Felicia Smith

In Mayesh's second episode of "Beautiful People of the Flower Industry," Valerie McNichols sits down with San Diego based floral designer Felicia Smith of Simply Put. They talk about Felicia's start in the industry, the importance of connecting with other Black florists who understand their shared…

Flower Circus

Flower Circus talks with Yes! Exclusive Flowers from South Africa

The latest episode of Flower Circus Talks features Sylvia and Elfi of Yes! Exclusive Flowers from South Africa, telling about their company, the projects they have done, and of course about the African flower market. This and much more in this episode: For more information:Flower Circusinfo@flowercircus.nlwww.flowercircus.nl

Ball SB partners with well known wedding planner Sarah Campbell

All about Delphiniums tutorials by Intrigue Teaches

Ball SB has partnered with the well known wedding planner, Sarah Campbell from Intrigue Designs. She is the founder of Intrigue Teaches and has become leader in the industry where she openly shares her talent and knowledge through speaking, workshops and classes designed specifically for the wedding…

US: 61 Floral Design Professionals Inducted as AIFD Accredited Members

The American Institute of Floral Designers (AIFD) inducted 61 floral design artists from around the world as Accredited Members of the Institute in a Virtual Induction…

British Flowers Week announces windows competition winners

For British Flowers Week 2020, the UK was invited to take part in a competition to decorate their windows with British Flowers. New Covent Garden Market based florist, Ruari McColloch of Pinstripes and Peonies was delighted to judge the competition, “This was a really tough job but one I totally enjoyed.…

7 designs showcased during Magical Online Flower Show

On Friday the 3rd of July, Flower Circus did their third Magical Online Flower Show. From now on every first Friday of the month at 3PM CET Flower Circus holds shows on Facebook to inspire Florists all over the world. This time it was Flower Magician Geertje Stienstra who took the stage. Geertje is a smart…

easing measures provide insufficient change for the wedding industry

NL: Bad times for wedding industry - 1 in 10 florists do not expect to be in business in 2021

37.6% of wedding suppliers do not expect to reach the end of the year if nothing changes. For florists, who often also provide flowers for other occasions, this applies to 10% of them. This information comes from research conducted by wedding platform ThePerfectWedding.nl among 1,300 wedding suppliers,…

Florismart and Flowering Direct announce merge of operations

Florismart and Flowering Direct have agreed to join forces and merge their operations, they announced in a press release that was sent out yesterday.  Florismart and Flowering Direct are online flower marketplaces where multiple suppliers are brought together in one webshop. From these webshops, professional British…

Tribute to Ikebana expert and teacher: Mona Pingle

Mona Pingle, age 78 and a Ikebana Flower arrangement expert and teacher, passed away recently. She had a first master degree of Ikebana flower arrangement from O'Hara school of Japan and she was one of the founding members and president of "Pushkarini" the only flower arrangers club in Pune, India. Indutai…

Raymond Gordon featured on NCGM's Faces Behind Flowers

Beyond British Flowers Week this year New Covent Garden Market wanted to continue to look at some of the people behind beautiful flowers, foliage and plants in the UK. In this interview Simon Lycett speaks with Raymond Gordon, managing director from Sunflowers, florist and contestant on Netflix's The Big…

European Master Certification

Signature style designers talk trends

European Master Certification takes pride in the professional achievements of graduates and students and is always honoring their uniqueness in style and design. As an educational program, EMC has always promoted the importance of delivering education in such a manner that the student becomes a confident…

Mayesh

Mornings with Mayesh featuring Joseph Massie

One of Europe's top floral artists and 5 times RHS Chelsea Flower Show Gold Medalist, Joseph Massie, is the latest guest on Mornings with Mayesh. Yvonne and Joe chatted about his flower journey, floral competitions, superpowers, sustainability, his upcoming online courses, and more. Check out the…

Aerial timelapse captures tapestry of one million begonias

Every other August, dozens of volunteers gather near the Grand Place in Brussels to compose a 19,000-square-foot, floral rug that blankets the central square. The massive installation is woven with one million begonias—a hearty flower that Belgium is the largest producer of worldwide—that last just four…

Studioportosabbia | Dreamstime.com

Floristry tips for 4th of July

Fourth of July is a time to celebrate national pride, but it will undoubtedly be different this year. Many cities have canceled their annual events, so people will need to come up with new ways to celebrate. But rest assured they will want to share their red, white, and blue pride. The colors of red, white, and blue have…

Cooltec Electronics launches 'Talking Roses'

New digital recording device lets roses talk

Hong Kong based company Cooltec Electronics has developed a smart digital recording device that can download love messages from a smartphone which is then clipped onto a bouquet of roses. "Previously when you bought a bouquet of roses for your loved one, you had to write your message on a card " said…

Slow Flowers

Insights from the Sustainable Farming x Floral Design Panel

Kellee Matsushita-Tseng, Emily Saeger, and Molly Culver, based in Santa Cruz, San Francisco, and Brooklyn, respectively, found their initial paths to farming through an interest in growing food and local food systems. Drawn to the physicality of the work, they all found that farming was also a meaningful…

Lewis Miller Design

Meet the florist creating Flower Flashes in NYC

New York City has been looking a whole lot rosier in these dark days — and it’s all thanks to Lewis Miller. The Chelsea florist — who’s been hailed as a botanical Banksy — has been sneaking around Manhattan and Brooklyn making the sidewalks unexpectedly bloom. Miller, who first started his now-infamous…

EMC

EMC presents Spring/Summer Annual Trend Report 2020

European Master Certification is committed to support floral designers worldwide to grow, to elevate their creative skills and ultimately, develop a signature style. Starting 2020, EMC presents the Annual Trend Report. "Defining a trend is not an exact science, but first of all, a challenge. The emotional "gut feeling" trends imply is…

Australia: New QDAF-led pest and disease webinars

Growers and production staff are invited to attend a series of pest and disease webinars run by the Queensland Department of Agriculture and Fisheries (QDAF). These online events aim to enhance the Australian nursery industry’s biosecurity measures by showcasing new pest and disease contingency plans and…

British Flowers Week

Using floristry as a tool for social good

Bread & Roses was founded back in 2016 by Olivia Head, Sneh Jani-Patel and Livi Wilson after the trio were inspired by refugee and asylum-seeking women they met through their voluntary work. Bread & Roses harness the therapeutic benefits of working with flowers, offering women a forum to be creative,…

British Florist Association

Lonely Bouquet Day in the UK: 28th June 2020

The National Lonely Bouquet Day will take place on Sunday 28th June 2020 in line with International Lonely Bouquet day too. The ultimate goal of this initiative is very simple, florists and flower lovers all around the world dedicate one day a year to making strangers happy. The method chosen to achieve…

McQueens highlights favourite British flowers

It is British Flowers Week and at McQueens, they're delighted to commemorate this much-loved annual celebration of British cut flowers, plants and foliage. "Here in the UK, there is an incredible wealth of floral varieties to be found both growing in the wild and cultivated by the many independent…

The Christmasworld trend, 'happy get-together', at the Morles florist shop in Nüsttal

"The concept of togetherness in times of 'social distancing' is taking on new meaning"

The Christmasworld trend, 'happy get-together', is becoming even more important at the moment. This is because the concept of togetherness in times of 'social distancing' is taking on new meaning. Local retailers are also focusing on creative solutions for staying in contact with their customers.…

Florint

In memoriam: Theo Duchateau, former President of the International Florist Organisation

Renowned Belgian floral artist Theo Duchateau has passed away on 11 June 2020, at 83 years of age. Mr Duchateau leaves a legacy behind. Mr Duchateau was a driving force behind…

British Flowers Week

Faces Behind Flowers with Simon Lycett and Shane Connolly

To celebrate British Flowers Week this year, the event's organizers look at some of the people behind beautiful British flowers, foliage and plants in the UK. In the first video interview of the week Simon Lycett chats with Shane Connolly all about their careers, love for the Flower Market and their…

US: New Hampshire florists see demand bloom despite event cancellations

To measure the yearning for human connection, look to trends in the flower industry. When businesses shut down at the beginning of lockdowns, floral shop owners anticipated wilting sales. In March, “If we got one or two orders a day, we felt lucky,” said Jordan Hewson, owner of Designed Gardens Flower…

905 East Studios

Black owned floral and event businesses in Houston

Flowers are symbolic of many different things, but most importantly, flowers remind us that diversity, as well as color are things to be both cherished and celebrated. And while Houston mourns the tragic loss of George Floyd at the hands of the police, it is important now more than ever to stand together…

@wildwoodmoth

"British flower growers are rekindling knowledge"

It’s British Flowers Week and three Flowers from the Farm members are in the July edition of the RHS magazine so I wanted to take this opportunity to introduce myself and bang the drum for British Flowers, because there’s no doubt that what we can grow in this country in terms of scent, shape, freshness…

Mayesh provides flowers for George Floyd memorial

The past couple of weeks have been nothing short of heavy and solemn - a time to reflect as a country and process the great injustices of systematic racism and police brutality against black people. It's hard to know what to say or what to do, but when Mayesh found out that George Floyd's final memorial…

Beth Caldwell

American-grown blooms for American Flowers Week

Kelly Shore of Petals by the Shore and The Floral SourceKelly created the “American Grown at Home” weekly floral delivery subscription program to help flower lovers and florists familiarize themselves with botanicals from U.S. flower farms. Every two weeks she features a curated collection of stems from…

American Flowers Week

Proposals wanted for American Flowers Week’s botanical installation series

Since 2016, Slow Flowers has commissioned more than 20 Floral Fashions for American Flowers Week. This Botanical Couture Collection resonates with flower and garden lovers everywhere, elevating flowers from a commodity to couture. Inspired by the intentionality of the Botanical Couture Collection, Slow…

Mornings with Mayesh: Unity Through Community

In continuing the conversation about inclusion and diversity within the industry, Bron Hansboro, also known as The Flower Guy Bron, was invited on for a new episode of Mornings with Mayesh to discuss #unitythroughcommunity. Bron talks about why this initiative is so important, his own experiences with…

Flowers from the Farm

British Flowers Week is almost here again

This year marks the eighth British Flowers Week -  a national celebration of the wealth and variety of all things British flowers, foliage and plants and the amazing people behind them. This year the theme for British Flowers Week will be 'Healing'. How to get involvedFor the first time, this year New Covent…

Flower Circus

Flower Circus Talks: Top livestreams with flower experts in May

Flower Circus spoke with flower industry experts from around the world and are sharing what they found out. Here are the highlights of the interviews they did in May: Gerben Ravensbergen, Lilies of Life Steef van Adrichem, Ansu Alison Bradley, Fusion Flowers Wim Bos, Special Orchids Dennis van der Lubbe,…

Konstantin Malkov | Dreamstime.com

US: Florists, people are ‘petal-ing’ their way through lockdown with flowers

Flower sales have bloomed during the lockdown. As millions of flower-aficionados nationwide have discovered, flowers are an excellent way to brighten up your day during seemingly dismal times. Soaring salesAs a matter of fact, flower sales have soared as a direct result of COVID-19. On Mother’s Day…

Mornings with Mayesh featuring Kristen Griffith VanderYacht

In light of the current events, Mayesh asked this week’s guest if he’d prefer to postpone the interview or still come on as planned. Without hesitation, Kristen Griffith VanderYacht asked to keep the date and have the conversation as a way to “continue to highlight the power of creativity as a pathway to…

The formation of florists’ social media–based brand communities

As social media penetration has reached more than half of the eligible populations for most of the countries in the world, many florists are thinking of ways of converting…

Marginpar

Copenhagen wrapped in flowers

The pandemic has enveloped our world in a shadow of uncertainty, and the world’s metropolises, streets and alleys have been deserted and lonely. Without hope - sad and gray. May 25th that changed, due to a marvelous project with giant floral designs and installations to surprise the people of Copenhagen. Celebrate lifeBehind the initiative are two…

Like the famous Airbus A380 Emirates Airlines

Dubai Miracle Garden temporarily closed, but flowers blooming

Even though the Dubai Miracle Garden is temporarily closed, the plants in the garden are blooming. Like the Airbus A380 Emirates Airlines for example. "More than 5 million fresh flowering plants and living plants have been used to bring the life-size version of a plane to life", Miroslav Milic, said in a…


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