Floristery

Flower Circus travels to Chechnya for last show of the year

Last weekend Flower Circus had its last show in 2018. This time Circus director John Elstgeest and Flower magician Martin Groen travelled to Chechnya, Russia to inspire, inform and entertain the florists. During the show, Martin Groen made several bouquets and arrangements with the flowers of the breeders who were with the Circus.…

"The Teleflora Table"

Teleflora launches new Winter Holiday campaign centered around Family Reunion

Teleflora, one of the leading floral delivery service in the US, announced the unveiling of its new Winter Holiday bouquet collection with the launch of “The Teleflora Table,” an experience centered around the idea that families should be together at the holidays. Through the power of 4K projection…

Carnations for kopites or blue roses for blue noses?

Dutch Flower Shop is gearing up for a Derby Day with a difference as it plants the seed to keep football widows happy while Liverpool and Everton fans prepare for their pilgrimage to Anfield on December 2. Ahead of the match between Everton Football Club and Liverpool FC, the Wavertree based florist has devised a…

Flower Circus stops by in Thessaloniki

On 16 November, Flower Circus had its first show in Greece. Flower Magician Mark Frank together with Circus director John Elstgeest travelled to Thessaloniki to inspire the florists, who came from Albania and Macadonia, and all over Greece. During the first part of the show they inspired the florists with Christmas arrangements, and after that gave some…

Could cannabis bouquets be the next big thing?

Last October, East Fork tried what Howard believes were the first-ever cannabis flower bouquet popups in Portland and Eugene. Blue Bird Flowers, located at 1203 Willamette Street, hosted the local event. Right around October is the best time to get the fresh cannabis sativa, but East Fork plans on doing more popups…

CAN (QC): Flower Pot florists inadvertently attracting lovers of pot

There are magnificent arrangements of lilies, orchids, peonies and tulips. There are also green plants galore. But none of the aforementioned can be smoked. No matter, people continue to call or drop into this florist shop on Notre-Dame St. W. and inquire about purchasing pot. That has everything to do with the…

Florist Emily Hepworth:

"We are another breed of people"

"We wake up at a normal hour, like the majority of other humans that walk this earth. Thank goodness for the progress in technology and flower buying methods! We, however, are another breed of people – a crazy, busy and always passionate bunch that take each day as it comes", writes award-winning florist Emily Hepworth, who…

US (CA): Florists face threats from fires

This time of year, Rachelle Neal, AIFD, should be gearing up for the holidays and event work. Instead, she’s donning protective face masks and reaching out to friends and community members who have lost everything in the deadliest and most destructive wildfire in California’s history. “It’s all just very surreal,” said…

Simon Ogrizek new President of Florint

Florint - the International Florist Organization - just had its general assembly in Katowice, Poland. After 7 years of service it was time for Mark Ward, UK to step down and the general assembly elected Simon Ogrizek from Slovenia as the new President of Florint. From the board Mr. Mark Ward received a…

Dan Xavier wins Wim Hazelaar Trofee 2018

12 international competitors started this year in the prestigious Wim Hazelaar Troffe at the IFTF in Vijfhuizen. After two days of hard work and seven challenging assignments all judged by a professional jury of florists, Dan Xavier - Danish floral designer – was announced the overall winner of the…

Binder/cutter combination to be launched at IFTF

During the IFTF in Vijfhuizen UFO Supplies will unveil the QuickBunch, a manual binder and cutter combination. Every flower bouquet, wherever produced in the world, is cut and bound several times between grower and consumer. A specific device is used for both operations and they take place one after the other. Almost…

US: Designer Dream Teams announced for AFW 2019

For the fourth consecutive year, Slow Flowers will commission designer-flower farmer creative teams to transform popular, American-grown flowers and foliage into Couture Fashion Looks for American Flowers Week. The organizers behind AFW have been working behind-the-scenes with a group of Slow Flowers Members around the…

Colombian actress celebrates engagement with floral photoshoot

Colombian actress and singer Ana Maria Estupiñan celebrated her engagement to fiancé Mattias Bylin with a romantic picnic photoshoot. The couple held their engagement photoshoot at a local park in Miami, Fla. surrounded by fresh-cut flowers from Jet Fresh Flower Distributors. The 26-year-old Telemundo actress shared a…

Grand show Dekker Chrysanten and Decorum at 7Flowers Decor in Moscow

No less than 800 florists registered for a grand show at 7Flower Decor in Moscow on 19 October. 7FLOWERS has several large C&Cs spread over Russia where florists can go for flowers and plants. 7Flowers Decor is a sister organization of 7FLOWERS which supplies a broad assortment of related articles to…

Flower Circus adds color to official opening

Irk Flowers in Irkutsk opens new building

Last Saturday was the festive opening of the new Irk Flowers building in Irkutsk, Russia. Irk Flowers is the largest importer in the region and is seeing constant growth, so it was high time for a new building. The current building is almost bursting at the seams due to the number of flowers and plants…

Fashion industry favorite brings same day online flower delivery Stateside

Beginning October 23rd online flower delivery experience Floom will launch its same day service in Los Angeles, following on from NYC earlier this year, and with more cities to follow.  Founded in London in 2016 by Paris-born and Bali-raised former fashion creative Lana Elie, Floom is the go-to for flower source for style arbiters such as…

Cal Poly students begin harvesting flowers to decorate school’s 2019 Rose Parade float

Construction on the Cal Poly Rose Parade float is well underway. But this past week, work got started on another — perhaps more subtle — aspect of the float: harvesting the flowers that will decorate this year’s entry. Students grow and harvest a portion of the plants from the on-campus Rose Float flower fields. These…

US: 1-800-Flowers.com introduces new collection of farm fresh bouquets

1-800-Flowers.com has introduced Wild Beauty, a new and exclusive collection of farm fresh bouquets featuring seasonal stems in a mix of textures and colors. The collection is launching with eleven designs.   These bouquets include freshly-cut flowers grown at select eco-friendly, sustainable farms and arrive loosely-wrapped with kraft…

UK: Celebrity florist responds to trend with preserved roses from Ecuador

A bunch of flowers can brighten up the darkest of days, or spaces. And if you're partial to a rose or two then you might want to check out Infini London on Instagram. The online service delivers preserved bouquets that will last for at least a year, right to your door.  Celebrity florist Louis Strudwick says he launched the brand in…

UK: A day in the life of florist Mark Welford

Have you ever wondered how it would be to work as a florist? In a new article series, Florismart gives you a peek in the life of a florist. This week’s article features London florist Mark Welford who runs his shop Bloomsbury Flowers together with his long-time friend Stephen. "Stephen and I opened Bloomsbury Flowers 23…

Flower trends forecast 2019

US: IFD and PMA share emerging flower trends

Consumer preferences shift with time and thus preferred flowers, flower colors, flower arranging styles and floral décor change. So, what are the flower trends for 2019? It is described in the Flower Trends Forecast 2019 that is published by International Floral Distributors (IFD) in partnership with the…


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