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80-year-old horticulturist has shop full of rare plants

Bob Mutschler has a passion for plants. "It's something I just started doing as a little kid and always liked it," he said. Mutschler carries plants that are unique and different, like pitcher plants, which eat insects. And that's become his specialty at Mutschlers' Rare Plants in Birdsboro, Berks…

Waukesha florist beautifies Ryder Cup; 'Everything has to be just perfect'

The Ryder Cup is bringing a lot of excitement to our state, especially one florist in Waukesha. There's a lot of effort going into making Whistling Straits an even more beautiful venue for the competition. "Everything has to be just perfect," said Denise Gehrke. Waukesha Floral creates arrangements for…

WTTW News

US (IL): On south and west sides, business is blooming for eco-friendly florist

Young Englewood resident Eric Sanders has spent the summer in local flower farms nurturing seeds into wild, brilliant bloom. He says the work has given him a new perspective on flowers. “It made me look at the plants and flowers different. Like I take more care of them,” said Sanders. “Sometimes when I…

wrcbtv.com

Flower shortage hits the 'wedding capital of the world' Vegas

A flower shortage is affecting local businesses, and one florist said there is a long list of reasons why. In the spring, the owner of English Garden Florist in Las Vegas, David Pellew, spoke about a hard time of getting products in for Mother’s Day. Pellew said they’re still having that problem. “This…

First floral-themed cafe in Mumbai will star flowers imported from Thailand

To add to Mumbai’s unmatched culinary scene is a unique eatery called Plush Cafe. This cafe is set to serve breakfast, brunch, and lunch to its patrons soon. Founded by 22-year-old Palak Shah, along with her partner Mazhar Dalvi, it is located in the heart of Bandra and is the city’s first floral-themed…

How to use email marketing to drive floral sales

Email marketing is a great way to connect with your customers and drive floral sales. While digital marketing is a term ubiquitous, most businesses focus on social media marketing and PPC. Email marketing often gets left out despite being one of the most effective means of spreading brand awareness and…

SA: Florists notice an increase in funeral flower arrangements

Used to arranging bouquets for birthdays and weddings, the Adderley Street flower sellers are these days getting more requests for funerals, memorial flower arrangements, and condolence flowers as a consequence of the ravages of the Covid-19 pandemic. Alison Snyders and her sister, Karin Bachmann, have…

17620331 © Kethan | Dreamstime.com

US (SC): Flower shortage affects Myrtle Beach businesses

A shortage of flowers is forcing changes at some Myrtle Beach businesses. Florists and event planners said finding the right flowers has become a challenge in recent months with increased demand. They also said wholesalers are short on supply because of labor and distribution issues, meaning some might…

AU: Farm swaps vegetables for edible flowers

It's hard to miss Elsa and Damien Hughes' farm in Queensland's Lockyer Valley — it's the pretty one. When tomatoes weren't paying the bills at the start of the year, they knew it was time to diversify, and now they have Instagram-worthy crops of edible flowers.  "The impact of the crops is quite striking,"…

Photo by Olivia Falcigno

New England Hydroponics bringing indoor gardening expertise to Sanford

A new gardening supercenter is expected to open at the Sanford Plaza later this month. New England Hydroponics, a Massachusetts-based company that has chosen Sanford for its first expansion into Maine, will occupy the same 13,500-square-foot space that had until 2016 been the home of the Save-A-Lot…

AmeriSeed’s F1 marigold varieties

From growers to florists, these marigold varieties are specifically bred to fulfill the needs of all markets

“We have developed marigold varieties that match specific uses and purposes of all markets, from home gardeners to professional growers and florists,” says Beam Sailern Senhuk, marketing director at AmeriSeed, a vegetable and flower seed producer with a large assortment of marigolds. “For example, we…

Gardening in a twitter world in 140 characters or more

"A feast for the senses"

For most of us, Digging means hands (or shovels) in the dirt, planting something, cultivating, or harvesting. Teresa Watkins, garden designer, radio host, author, and instructor, has spent hours and hours on a different kind of digging, and all of her efforts have unearthed quite a harvest. If you’re hungry for fully researched…

US: An interactive real-time bouquet builder for consumers

An innovative way to send flowers - Bokay is the first company to let users fully personalize flower arrangements and visualize their creation in real-time - delivering unique designs overnight with the exact flowers selected. Bokay uses a direct-to-consumer model and is the first way to truly customize…

Evening Express

UK: Aberdeen florist tackles funeral industry with personal blooms

From London stylist to Aberdeen florist, Lauren Mackay is never afraid to have a go at something. Her can-do attitude means her beautiful flower business is now blooming, even though she had to close for around nine months due to Covid – having only been in business a year. From loyal clients to her…

Photo 47824820 © Laurence Agron | Dreamstime.com

Florists furious at James Corden: "flowers a waste of money"

How can it be that James Corden, an Englishman born in the land of devoted gardeners and flower lovers, has dissed the delightful daffodil, the pillowy peony and even the beloved rose by declaring on CBS’ “The Late Late Show” that “flowers are a waste of money.” James Corden (Photo 47824820 © Laurence…

Sara Edwards’ IBC Pocket Forest Garden

Creating a plant and tree-filled garden in even the smallest of spaces

For her debut garden at RHS Chelsea Flower Show 2021, designer Sara Edwards is exploring and challenging conventional ideas of container gardening and thinking BIG - with her IBC Pocket Forest Garden. Sara Edwards runs the No.30 Design Studio in Herefordshire, which was launched in 2019 following her…

Newbloomsolutions.com

Improve your floral industry website on a budget

As the world becomes more tech-savvy and e-commerce takes over the market, high-functioning websites have become more important than ever. This is especially true for the floral industry, which has seen a massive spike in e-commerce over the past few years. When it comes to florist website design or any…

California dahlia farm aims to be community hub amidst COVID-19 and beyond

For six years, the Happy Dahlia Farm in Petaluma has connected locals to their environment against a vibrant floral backdrop. After the pandemic, the flower farm’s goal is to reconnect with their community through hosting a wide variety of events and selling build-your-own dahlia bouquets. Farm owner and…

Wilfred de Wit, iBuyFlowers:

US online flower sourcing: “Our sales were growing by 220% the other week”

“We started an online platform in 2017 with which florists can source their flowers faster and fresher than local wholesalers traditionally can,” says Wilfred de Wit, Founder and CEO of iBuyFlowers. De Wit’s company is an online B2B flower wholesaler connecting over 50 international growers with US…

© Kethan | Dreamstime.com

US: "There is a massive flower shortage right now in DC"

In addition to all the other goods that are hard to find these days—new cars, couches, even kitchen appliances—DC’s flower professionals say there’s a shortage of flowers that’s like nothing they’ve seen before.  Currently, demand is at an all-time high as the industry navigates the boom of weddings that were…

Interflora introduces the Interflora Floristry Trade Club

UK: "A new florist focused information and support service"

Today, Interflora announced its new Floristry Trade Club; a dedicated, florist focused information and support service, that will launch online later this month. The trade club will be open for anyone in the floral industry to join. Packed with articles, videos and webinars, the goal of the Floristry…

15-17 September, The Flower Bazar

A new look and a new sales campaign: Born to bloom

With its collection of spray roses 'Born to bloom' Braam Roses wants to inspire the entire chain. To this end, a completely new sales campaign is being rolled out with a great look and feel. During The Flower Bazar in FloriWorld Aalsmeer on 15-16-17 September you are welcome to meet the owners of Braam…

Courier Express

US (PA): Area greenhouse’s business booms after expansion

Robinson’s Greenhouse and Farm Market, a fixture along Route 28/66 in Armstrong County for many years, built a new and much larger store last winter. The move proved to be a smart one, as the business has been booming in 2021. Karen Shearer, one of the owners, is more than pleased with the results. “Last…

© Oleksandr Panchenko | Dreamstime.com

Local growers and designers team up for grief therapy with flowers

The creative aspect of assembling flowers of all shapes, sizes, and colors as part of a collaborative effort among local flower growers and designers who aimed to provide grief support for about 20 attendees at Hope Flower Farm in Waterford. Tom and Sarah Precht, owners of Grateful Gardeners, an organic…

Hometown Flower Co.

US (NY): Delivering the slow flower movement to Long Island

It’s all about finding the freshest flowers from local farmers and getting that product to the people who want them. Hometown Flower is taking the hyper-local model of the slow food movement and bringing it into a brand-new space. (Photo by Hometown Flower Co./Long Island Press)“We are a mission-driven…

Smithers-Oasis launches Oasis TerraBrick Floral Media

"Our new floral design media checks all of our many performance targets"

Smithers-Oasis, a company in the floriculture and floral design industry, is launching a new floral design media - Oasis TerraBrick Floral Media. Made with plant-based, renewable, natural coir and a compostable binder, Oasis TerraBrick Floral Media has been certified OK compost HOME and OK compost…

India: Florist celebrates Olympic victories with flowers

Indian florist Sneh congratulates the Olympic medalists in a unique way, by creating Olympic floral designs. Pandharinath Mhaske has constructed the five Olympic rings as well as the torch, and decorated them with Dutch red roses, white chrysanthemums, orchids, baby's breath, heliconia, gerberas and and…

NZ: Auckland florist gives away flowers

Masks hid their smiles, but Morag Burden was left in no doubt of the community response when she gave away $2000 worth of flowers this morning. The Devonport Flowers owner posted on her community's Facebook page to say her fresh stock, including roses, a mix of spring and tropical flower varieties, and…

By InYourArea

UK: Manchester Flower Show blooms get a new home at St Ann's Hospice

Flowers from this year’s Manchester Flower Show have been given a brand new home at St Ann’s Hospice. Many of the blooms which made up the eye-catching displays in the city center have been donated to the charity so that they can be planted in its grounds for patients and their loved ones to enjoy. The…

Allison Ullmann / The Perry Chief

US (GA): ultra-local zinnia grower delivers to local florists

Heather Moore walks down a row of zinnias while pointing out the variety of colors from pink to coral to deep red. “These ones here are called the Queen Lime series so they have lime and blush or lime with orange. They’re kind of like antiques so I think those are cool,” she said. “I’m like ‘look at the…

Wkrg.com

US (AL): Fairhope florist keeping up with increased demand during pandemic

The demand is up and for now it seems there’s no end in sight. “I have seen an increase in my business since the COVID versus before,” said Carl Clark, owner of Veranda Florals in downtown Fairhope. For the last year and a half, the COVID-19 pandemic has brought a lot of uncertainty to small business…

"There is more than just congratulations behind the bouquet"

Behind the Olympic victory bouquet

"Tribute to all athletes who participated in the recent Tokyo Olympics and in particular to those who won medals. We have enjoyed your tremendous achievement and exceptional performance. Sometimes with special stories about the challenging road that was taken to achieve the victory," writes Harm Custers,…

Photo by Kelsey Penrose

Carson City's newest 'flower shop on wheels,' offers fresh flowers in style

When Pam Karg moved to Carson City three years ago from Georgia, she at first continued her career of teaching and became a local Kindergarten teacher. However, she soon discovered her second passion: flowers. What first began as a hobby has blossomed into a career with Pam’s Blooms, Carson City’s newest…

© Szefei | Dreamstime.com

Is wedding floral changing? 2021 florist survey results

Now, as weddings start to resume, is the wedding floral industry changing? Floranext surveyed 216 florists to get a sense of changes in wedding floral and how they may be affecting business. Here are the top 4 things you need to know. Do florists love working in the wedding floral industry? Yes, they do:…

Doug Duran/Bay Area News Group

The flower wines of West Oakland’s Aaliyah Nitoto

In a 300-square-foot shipping container in West Oakland, Aaliyah Nitoto is making aromatic, elegant, memorable wines from flowers. Following in the ancient traditions of female garden winemakers, Nitoto’s wines are dry, complex, and aged expressions of lavender, marigold, and hibiscus. And their quality…

Unsplash: Trisha Downing

AU: Trend for cotton stems in floral bouquets puts spring in farmers' steps

A growing trend to use cotton stems in floral arrangements is providing new income streams for farmers as millennials seek to curate more "natural" looking homes. Toowoomba florist Cherie Zimmerle said the popularity of the stems — which can cost up to $20 each — had grown alongside the dried flower…

Soranews24.com

Pick a beautiful blossom from Shinjuku Station’s flower vending machine

This ephemeral vending machine lets you buy a floral gift right in the heart of the Japanese capital. Isn’t there something magical about flower shops? Personally, I get a spring put in my step whenever I pass by a florist tending to potted plants and succulents. It’s the kind of everyday delight that…

Plants on the move: Gertens Greenhouse

The crew of Gertens Greenhouse is catching, leaping, loading and restocking. Plants and people are clearly on the move. In this video, Petunia pot plants are prepared to be sold. 

Dümmen Orange opens 300 m² trend center in Germany

Dümmen Orange has opened its new Trend Center in Rheinberg (Germany). The Trend Center is part of Dümmen Orange’s show garden and is full of inspiring ideas for growers and retailers. The design and set-up of the 300 m² space have been based on a modern-day garden center. Visitors can see the latest…

Dan Wong Photography

Professor Green launches bouquets for men proving that "flowers are not just for girls"

Online flower company FunnyHowFlowersDoThat.co.uk has partnered with rapper Professor Green and Urban Flower Company to create a range of beautiful bouquets, designed for men to send to men. The limited-edition 'blooms for bros' collection aims to tackle outdated stereotypes of flowers being feminine,…

Independent.ie

It's petal to the metal for Irish flower farmers

The Irish flower market continues to be dominated by imported flowers. But things are beginning to move in the other direction, albeit slowly, as alternatives are available. Just ask Maura Sheehy of Ballyroe-based 'Maura's Cottage Flowers'. Maura is one of around 60 members of the Flower Farmers of…

Larissa Ushriya and Amy Williamson, Portland Flower Market:

US: “Weddings are happening quicker than ever, florists are trying to keep up”

“There is less planning time available before weddings are happening, so florists are trying to make everything happen a lot quicker than they are used to,” says Larissa Ushriya, General Manager of Portland Flower Market in Oregon. Together with Amy Williamson, who is in training to become the new…

Public reacts positively to rainbow rose

The launch of the rainbow rose head was made a couple of years ago and the positive response from the public was immediate, to the point that, for several months the product was sold out because the orders exceeded Verdissimo's ability to respond to the volume of the demand. "This situation led us to…

Scott Isensee, Frank Adams Wholesale Florist:

US (OR): "We became more dependent on local flowers, as our South American imports have been disrupted"

“Many of our imported flowers, such as roses and carnations, have been a severe challenge to get transported from South America. As a result, our locally grown flowers have been great substitutions and are in high demand,” says Scott Isensee, General Manager at Frank Adams Wholesale Florist. As a vendor…

Collaboration between Takii and the Van Gogh Museum

"The sunflower inspires"

Takii and the Van Gogh Museum ushered in the summer of 2021 with a surprising and cheerful Sunflower Flash. The master florists of The Wunderkammer gave their creative expression to Van Gogh's world-famous source of inspiration: the sunflower. The result: floral art across Amsterdam, wishing a crowd of curious onlookers a sunny…

FloraLife

How FloraLife transport paper reduces flower shrink

Ask any florist, cut flower wholesaler, or flower enthusiast and they will all agree; Shrinkage, cut flower loss before it reaches consumers, presents a huge problem for the floriculture industry. Postharvest products in general, such as FloraLife Shield, EthylBloc, and FloraLife Transport Paper are…


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