Photo Report: Seasonal Trade Fair and Florist Event

For the first time, FloraHolland combined the Seasonal Trade Fair with a Florist Event. Last week, from 18-19 March, the tradefair was held in Naaldwijk, the Netherlands. According to FloraHolland, the Florist Event attracted around 400 visitors and The Seasonal Trade Fair over 3,000 commercial visitors. Our colleagues from were also present at this two-day event and made a Photo Report, with more than 200 photos.

Click here to view the Photo Report

The exhibitors of the Seasonal Trade Fair consisted of mainly growers, which devoted considerable effort to the design of their stands and the general presentation. The Fair attracted in total, over 3.000 commercial visitors, mentions FloraHolland. It extended over two days this year. Both customers and exhibitors were satisfied with the event. Customers were given a good overview of the products and quantities available. The renovated novelty stand also drew their attention.

Also the florists were pleased and were inspired by both the trade fair and the Florist Event. Seminars were given by different Dutch speakers about the Dutch consumer, upcoming campaigns and the design of arrangements. Additionally, the Event was a great opportunity for florists to network.

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