Rosa Eskelund, Roses Forever:

Increased demand for early flowering bare root roses

"We are very happy that the market welcomed this new line so well", says Eskelund, owner of Roses Forever. The IPM in Essen was a successful show for the rose breeding company. "All Sweet Home Roses are sold out for spring 2015 and 2016", says Rosa Eskelund. This new line of budded garden roses was on display together with five other new varieties at the IPM in Essen, Germany.

Rosa Eskelund from Roses Forever holding the 'Sweet home roses'.

Roses Forever introduced the Sweet Home roses in order to supply consumers with flowering garden roses in early spring. "All Sweet Home roses are uniformed plants with shining leaves and big long-life flowers in strong colours", explains Eskelund. It can easily be potted and grown in a greenhouse. "Therefore, the shops can sell flowering roses long before the regular garden roses flower."

Sweet life from the Sweet Home Roses line.

Due to the high appreciation of this new early blooming garden rose, the bare-rooted roses are sold out for spring 2015 and 2016. "Greenhouse growers can order the bare-rooted roses for spring 2017", says Eskelund.

Bare rooted sweet smile from the Sweet Home Roses line.

Roses Forever is also looking for exclusive growers in Germany and Switzerland. They are also present at the Nordic Flowers Expo in Malmö, Sweden and can be visited at stand: D.010.

Sweet day from the Sweet Home Roses line.

For more information
Roses Forever
Rosa Eskelund
T: +45 51 57 19 90

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