- Managing Director, UK
- Sales Manager Bio / Netherlands
- Production Manager
- Assistant Professor - Controlled Environments Entomologist
- Technical Development Specialist | Horticulture | France
- Director of Business Development | Middle East | Agtech
- Farm/Production Manager; Berlin (m/w/d)
- Trader Asian Market
- Avocado Growing Manager - Kenya
- Sales Manager for Nordic countries (H/F)
Top 5 -yesterday
- Marketing trends for 2023 your organization should consider
- "Increasing demand for coco substrate and sustainable cultivation systems with circular fertilizers"
- “A pot rose with an X-factor”
- Midstream Lighting completes acquisition of Hyperion Grow
- Special Year Overview 2022: Some award-winning rose varieties!
Top 5 -last week
Top 5 -last month
Paul Holla , Holla Roses;
"“We are in the best spot of East Africa"
Bart, Marc and Paul Holla
Holla Roses' assortment consists of seventeen varieties, most of them have middle head sizes. "However, we also supply Hybrid Tea Roses -roses with larger head sizes- all year round. When we started cultivating roses in Ethiopia, ten years ago, the rose cultivation was still in its infancy here. Slowly it’s becoming more professional, allowing us to compete in quality with the best in the world."
Holla Roses is Fairtrade certified. "Achieving this certification, weeks ago, represents the next step in how Holla Roses wants to show its social and civic responsibility," Paul Holla indicates. "With this certification we show that we comply with all the environmental and social requirements of Fairtrade."
In practice, it means that a portion of the profits now go into a pool. This pool is managed by a board representing people of all levels within the company, the so-called 'Joint Body'. The money is allocated to various projects aimed at the improvement of living conditions of the workers, their families and the surrounding area. “Think of education, health care and other (recreational) facilities."
Sales go entirely through Aalsmeer. The Dutch auction receives about 2.5 million of Holla’s roses every week, all flown in from East Africa. "But it’s not inconceivable that this is about to change," says Holla. "Our roses are marketed all over the world and especially in Europe, America and Japan. I still see plenty of options."
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-12-07 "Originally, hydrangeas and pompoms grew beautifully in this area, but not roses"
- 2022-12-07 UK: Greenwood Plants on track to being peat-free by the end of 2023
- 2022-12-06 AfriFlora supporting young girls with sustainable menstrual solutions
- 2022-12-06 "Our foliage plants grow bigger, faster, and more efficiently"
- 2022-12-05 Kenya: Red Lands Roses expands greenhouse acreage to meet demand
- 2022-11-22 "Botrytis is thriving in these weather conditions, so being as strict as possible is required"
- 2022-11-16 "This grass is greener and has much larger flags than the Latifolium"
- 2022-11-15 NL: .C. Zwinkels retires, Orient nursery takes over freesia cultivation
- 2022-11-03 LED light dances to Linkin Park song in Chrysantemum greenhouse
- 2022-11-02 "Flower artists are always on the lookout for new reds"
- 2022-10-21 "Beleaf in green": the new cultivation at Ovata
- 2022-10-19 Singing, dancing, young grower smashes stereotype of Australian farmers
- 2022-10-19 Local science-based artist and horticulturist to release plant journal
- 2022-10-19 Podcast about big trees, containers, and everything in between
- 2022-10-17 Sonoma’s rural flower farmers claim the bounty of fall
- 2022-10-17 Nomi and Babs win season 5 'Vlog uit de Kas'
- 2022-10-13 Grandtastic: a piece of art
- 2022-10-12 Pioneer Flower Farms celebrates 50th anniversary, opens new greenhouse after fire
- 2022-10-12 Celebrating Scotland’s bioeconomy week
- 2022-10-11 David Austin presents Rose Patience