Photo Report Nordic Flower Expo

Last week, the first edition of the Nordic Flower Expo was held in the MalmöMassan exhibition centre in Malmö, Sweden. The floricultural show took place from 13-15 April 2015 and offered possibilities to network and to the learn more about the Nordic ornamental market. Also FloralDaily.com was present at the show to make a Photo Report.

Click here to view the Photo Report.



According to Kuno Jacobs, one of the organizers of the Nordic Flower Expo, the show got off to a good start. "We have to start somewhere," he says. "The quality of the visitors is already very good and for next edition the quantity of visitors will follow. Getting the numbers here is easier than increasing the quality of the visitors."

Even though the modest number of visitors, the exhibitors were satisfied. "It is the first time and it will grow", many said. The quality of the visitors was high and large retailers like Ikea, Axfood, Coop, ICA and the Norwegian Mester Grønn, owning some 110 flower shops in Norway, visited the show. "We only need one customer to place an order for it to be a success", many said.



"The show has good potential and will therefore be held annually." says Kuno. Over the last years, the Scandinavian and especially Swedish imports of ornamental products rose sharply. As a result, the exports of other countries increased too, like those of The Netherlands. In the past 5 years exports from The Netherlands to the nordic region has increased by some 35%.

Therefore, this show also offered good possibilities for the Dutch, but also the Danish exhibitors, to meet their existing customers. The Colombian exhibitors mainly took this opportunity to explore the trade possibilities in Scandinavia. These three countries were present on a large scale and had their own pavilion at the show.

"We are satisfied and, of course, there are always areas that can and need to improve. For example, we are aiming to attract more Swedish exhibitors and more visitors from Finland and Norway next year." says Kuno. "All in all, we are very pleased with the result of this show and we are looking forward to next year's edition" he concludes.

Click here to view the Photo Report.


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