- Breeding Trial Specialist
- Farm Manager Abu ADhabi
- Key Account Manager Canada and USA
- Export Sales Manager Europe Division
- Directors - New Zealand
- Nursery Production Manager Victoria Australia
- Technical Sales Consultant, Washington
- Export Sales Manager North America Exports
- Head Grower Hydroponic Greenhouse
- Account Manager – South-East Asia
Top 5 -yesterday
Top 5 -last week
Top 5 -last month
- Esmeralda Farms acquires Sande Flowers
- OptiBoost sees commercial breakthrough in retail, taking technology worldwide
- Colombia: "The main challenge this year is to meet the demand"
- China: New pot flower production greenhouse complex blooming in Jinan
- “The unusual flower color is the obvious attraction”
Germany: Landgard begins marketing offensive for “Frag die Pflanze”
Following the comprehensive launch of the specialized retail concept in the IPM framework, the feedback from customers and growers was positive throughout. Therefore, the “Frag die Pflanze” now needs to be expanded further. The currently provided product range encompasses a variety of products from several grower companies, among which are ampel petunias, hanging petunias, Surfinia petunias, mix ampels, calibrachoa carneval and one-colored calibrachoa, hanging fuchsias and fuchsias in baskets, osteospermum, sanvitalia and sanvitalia procumbescens, as well as one- and three-colored verbenas. Flowerbed and balcony plants stem from Landgard growers Schmitz, from Danwitz, Dehne, Kuhnekath, Küppers Cremers, Schmidt, Strauss, Verstraelen, Velmans, Weenen, Bosch, Thieße and Welbers. Further mixtures of products will follow in the framework of the concept.
Centerpiece of the concept is the mobile website www.frag-die-pflanze.de, with which the customers of the specialized traders are provided the most important information on plant products. Via a QR code on the plantlabel, helpful information regarding location and care for the respective plants can be looked up by smartphone. The special feature is the voice files, which address the consumers directly. As a result, “Frag die Pflanze” helps consumers to become independent of personal advice in their purchasing decisions.
In calendar weeks 16 up to 18, “Frag die Pflanze” is intensively marketed in specialist shops, on the impost buys of the Cash & Carry markets and through the sales units. In addition, customer posters, vertical banners, bargain flyers and stickers are employed as merchandising.
For more information
Gianna Carbone, Landgard Specialist Store
Customers of Bereichs Fachhandel/Cash & Carry can turn directly to their contact person at Landgard.
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-05-24 ‘Must-have’ houseplant to add property value
- 2022-05-19 Elements for a successful website design
- 2022-04-22 ‘European Central Bank must act soon to avoid currency crisis’
- 2022-04-13 How to prepare for Mother’s Day
- 2022-03-25 All #LoveNotWar flower hearts listed in an interactive e-magazine
- 2022-03-24 8 pink roses to celebrate UK mother's day 2022
- 2022-03-16 Colombia joins the global campaign #LoveNotWar
- 2022-03-14 The floral message of hope: Flowerhearts placed all over the world
- 2022-03-10 Royal FloraHolland organizes benefit auction for Giro555 on 14 March
- 2022-02-02 "As it's generic promotion for the cut flowers and greens, all industry participants will benefit"
- 2022-01-27 World of Sprayroses presents new E-Magazine
- 2022-01-19 Marketing challenges in 2022 and how to solve them
- 2022-01-19 “As an industry, we need to bring the message that people can improve their life with flowers”
- 2021-11-24 How digital marketing can boost floral sales
- 2021-11-19 Cut chrysanthemum Ilonka stars in promotional campaign
- 2021-10-26 'Increasing Demand and Satisfaction in the Floral Industry'
- 2021-10-21 Fall marketing ideas for floral businesses
- 2021-10-18 De Jong Plant B.V. expands product range with patio and balcony plants
- 2021-09-09 “New, unique varieties deserve one-off marketing concepts”
- 2021-08-31 “We are overwhelmed by the increasing need for floriculture consulting since the pandemic”