World's Premier Horticultural Fair Clearly Emphasised its Position as the Leading Platform of the Worldwide Green Sector IPM ESSEN was on course for success of seemingly record proportions: For the first time, 1,604 exhibitors from 49 countries introduced their innovative products and services along the entire value added chain in horticulture at the world's premier fair in 2015. Four days' long, everything on the whole site at Messe Essen revolved around the newest plant creations, improved technology, trendy floristry and efficient marketing instruments for the point of sale. From January 27 to 30, around 56,500 trade visitors travelled to the Ruhr metropolis. That represented seven percent more guests from abroad than in 2014.
"We are looking back at one of the most successful events in the 33-years history of IPM ESSEN. Never before have so many exhibitors introduced their innovations here as in 2015 and never before did so many visitors come from outside Germany. Those are top-class results," Oliver P. Kuhrt, CEO of Messe Essen GmbH, was pleased about the outcome. At the beginning of the year, important stimuli originated from IPM ESSEN. No other fair manages to bring the protagonists in the sector together in such an exact-fitting and efficient way.
Increased Internationality and High Ordering Activities
In 2015, IPM ESSEN was once again able to increase its internationality substantially. 43 out of 100 visitors came from abroad. This figure was still 36 in 2014. With 83 percent, most of them are at home in Europe. It was possible to record rises particularly with regard to the guests at the fair from America (six percent of all visitors) and Asia (nine percent of all visitors). Three quarters of the visitors had purchasing and procurement responsibilities. A rise could also be registered in relation to the business deals concluded at the fair. More than a third placed orders for the coming season.
Take part again from 26 to 29 January 2016. We are looking forward to seeing you! The closing date for registration is 31 July 2015.
For more information on the past and coming IPM Essen show, visit www.ipm-essen.de