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30 March - 1 April , 2016

Netherlands: Inaugural Tulip Trade Event will enhance Dutch tulip export position

From 2016, the tulip sector will benefit from its very own promotional event for the business market. The inaugural Tulip Trade Event is planned for Wednesday 30 March to and including Friday 1 April. Exporters and breeders can connect with the initiative, which is expected to energise international attention for the Dutch tulip.

The initiative for the Tulip Trade Event arrives at a time when the tulip sector is already experiencing continuous growth. Last year, 1.6 billion bulbs were traded at auctions in the Netherlands. After the rose, the tulip is the second best selling flower in the country. Together with the lily, the tulip is the most important bulbous plant in the Netherlands.

For a number of years the lily growing business has profited from its own collective promotional event, the Dutch Lily Days; a closely coordinated initiative which sees sixteen breeders and exporters harmonise their open days. The Tulip Trade Event is seeking to replicate this success story. Having linked open days makes it a lot more convenient for international business partners to obtain a better image of what is going on in the sector on one, easily combined trip. The Tulip Trade Event will take place from Wednesday 30 March to and including Friday 1 April 2016.

Current varieties and innovations
The exporters make up the organisation. They will display the varieties they currently offer in their showrooms at their own location, together with any new varieties and/or innovations they intend to launch. Participants are also welcome to show other bulbous plants, however at least 80% of what is displayed needs to be tulips. In 2016, the initial edition will start by featuring at least eight participants prepared to be associated with the event for a number of years. The organisation has put the maximum number of participants at twenty places, all of whom will be high-profile, recognised companies.

For more information
Tulip Trade Event
Dirk-Jan Haakma, chairman of the organisation
E-mail: [email protected]
T: +31 6 51 16 09 30
Publication date: