FloraHolland 2020 dossier:

Netherlands: Vos describes FloraHolland 2020 in outline form

What about collecting all of the different programmes that form part of FloraHolland 2020 together? Examine the updated dossier at www.floraholland.com/en/floraholland2020.

This dossier contains general information about the FloraHolland 2020 strategy, like press releases and publications, and the videoblog (vlog) from Lucas Vos. You also have access here to the programme files about the New Auctioning, World Flower Exchange, Consumer, Standards and Simplification, and Improving Together.

Vlog Lucas Vos
The first vlog from Lucas Vos can also be found in the FloraHolland 2020 dossier.

In this vlog Lucas describes FloraHolland 2020 in outline form, and then focusses on the Improving Together and the New Auctioning programmes: "Thanks to your help, we have a robust strategy that the entire sector is pleased with."

What does each programme file contain?
Each programme file describes the content of the programme, who is working on it, and how far we have gotten. The press releases and publications are also listed and clearly organised. Via 'Discuss with the community!' you can express your opinion about a specific programme (only for members).

FloraHolland 2020
In 2015 it is time for FloraHolland to start implementing its vision for the horticultural sector and the associated strategy:

'Flowering the World Together; Planting Seeds of Opportunity for our Members'. Returning to our core and focussing on the consumer are the key aspects involved.

Would you like to know more?
Would you like to learn more about FloraHolland 2020 and examine the programme files?

Look at the FloraHolland 2020 dossier at www.floraholland.com/en/floraholland2020

Source: FloraHolland.com

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