15 June - 19 June 2015

British Flowers Week: A campaign to promote British flowers and foliage

British Flowers Week, the annual campaign to promote British flowers and foliage, will run from Monday 15 June to Friday 19 June 2015 and this year British Flowers Week has a new home at britishflowersweek.com.

The new website showcases all of the events, activities, images, stories, competitions, florists and designs (to be revealed during British Flowers Week) of this year's campaign. Britishflowersweek.com will be the online hub for information, images and downloads for the 'Florists' (the industry professionals), and the 'Flower Lovers' (the consumer), and the 'Media' alike.

Now in its third year, British Flowers Week is the national celebration of seasonal, locally-grown flowers and foliage that is uniting the UK cut flower industry and sparking public and media interest in where their flowers come from. Last year, the hashtag #BritishFlowersWeek achieved a staggering Twitter reach of 1.5 million with florists, growers and the media posting British flowers content online, on social media, in print and on the radio.

For 2015, we are calling upon even more independent florists and growers across the country to get behind the campaign. A florists' toolkit is available for growers and florists on the website with 10 fantastic ideas and resources to help florists everywhere make the most of British Flowers Week. There are also downloadable materials and exciting opportunities to feature on britishflowersweek.com.

We want British Flowers Week to be as inclusive and interactive as possible, and to benefit the British cut flower industry as a whole.

For more information: www.britishflowersweek.com

Source: www.newcoventgardenmarket.com

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